Apr 13

How DDB’s New Global CCO for McDonald’s, Luis Miguel Messianu, Wants to Make Its Marketing Braver

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McDonald’s last won advertiser of the year at Cannes in 2014. As DDB’s new global CCO for the client, Luis Miguel Messianu has a lofty–but clear–goal: win the honor again by 2025. Messianu acknowledged awards aren’t what matter most–effective creative does–but taking that top honor would signify the direction he and global CMO Morgan Flatley…

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