New York Times Names Marc Lacey and Carolyn Ryan as Managing Editors

A pair of veteran Times journalists will serve in the newsroom’s No. 2 position under the new executive editor, Joe Kahn.

Tech-Packed Bedroom Nightstands – The 'Smart Bedside Table' Holds Drinks, Charges Devices and More (GALLERY)

(TrendHunter.com) The conceptual ‘Smart Bedside Table’ by Foshan Shunde Midea is a tech-packed take on the humble bedroom furniture piece that aims to combine multiple products into one for greater…

Father and Son Embark on an ‘Awesome Adventure’ in Samsung Epic

Samsung has aimed to develop epic-style adverts in recent years under its “Awesome is for everyone” platform. The latest is no exception as it sees a father and son experience the world by travelling from their couch, enjoying the power of the Galaxy A smartphone range. The three-minute+ spot titled “The Awesome Product Adventure” from…

The Green Rush Will Be Won by Cannabis Brands That Take Marketing Seriously—Right Now

From a legalization standpoint, the cannabis industry is undergoing a sea change, as state after state moves forward with legalization and decriminalization efforts. Seemingly every day, new cannabis players emerge on the scene, all vying for their plot of land in the so-called “green rush.” But here’s the thing: Nearly every cannabis company today is…

Cannabis Has Grown Up. It’s Time to Ditch the Stoner Jokes

The biggest day on the cannabis calendar is upon us. The swift approach of April 20 meant, for product marketers and social media teams across CPG brands, what’s now “4/20 season” has been in full swing for at least a month. Brands large, small and entirely cannabis-unrelated are cooking up ways to associate themselves with…

Role Of Resource Management In Business Success And Growth

Before we move ahead with our discussion regarding the role of resource management in the success and growth of any business, it is important to know what resource management is. Resource management refers to the process by which proper planning is done in an advanced manner so that the resources being used in any business may be scheduled and allocated in such a way that maximum efficiency and most excellent outcomes may be achieved. Here resource refers to anything that is primarily needed to keep any task or project related to the given business in an operational condition. The resources may vary from raw materials to business employees to some software that essentially needs to be used in the given business. Let us now discuss the role of resource management in business success.

Most Efficient Utilization Of Resources

Facilitated by apt resource management software, the resources specific to any business are utilized efficiently. It is because you may always keep a record of business resources at any point in time and utilize the same as per the needs of various business projects and activities. Thus the resources are utilized efficiently which is integral of business success and growth.

Optimization Of The Business Functions And Projects

Certainly, you may achieve the goal of optimization of your business functions and projects only through resource management. After all, various business activities and projects may keep going only if they are supplied with the requisite resources. Thus resource management helps you to serve this purpose well.

Gives The Desired Outcomes

The success and growth of any business are possible only if it can set some business goals and makes its best efforts to achieve the same. In other words, you need to get the desired outcomes assuredly to be successful. Again resource management helps in this process. It is because expected results can be achieved only by way of proper management of available business resources.

Cuts Down Uncalled For Wastage

Resource management contributes to business success and growth in yet another amazing way. It helps in cutting down any uncalled for wastage of the business resources so that the same may be used for highly productive tasks and activities.

Adds To The Profit Returns

Finally, you may increase your business profit returns significantly by managing the business resources with the help of viable resource management software. When any business keeps on earning the expected profits then its success is assured automatically.

To conclude resource management is integral to the growth and success of any business and is essential to take the given business to new heights of success. Therefore you also need to make sure that you can excellently manage your business resources.

The post Role Of Resource Management In Business Success And Growth appeared first on 10AD Blog.

Dick’s Sporting Goods on the need for physical stores and how the chain is approaching the metaverse

Dick’s Sporting Goods is investing in more e-commerce marketing and researching new marketing channels such as the metaverse.

Spotify Makes Its Efforts to Combat Misinformation More Public

This week, Spotify is making it clearer to users how it tackles misinformation by outlining its content actions, the existing guidelines that have already been in use by the platform to limit misinformation. In late January, Spotify chief executive officer Daniel Ek announced that Platform Rules–a policy framework for creators to use as a guide…

Ben & Jerry’s Calls U.S. Weed Laws ‘Half Baked’ and Urges Consumers to Demand Reform

Ben & Jerry’s blends two of its core personality traits–its dedication to activism and its love of word puns–into an April 20-pegged campaign that advocates for criminal justice reform and federal cannabis legalization. Using the tagline, “Our cannabis laws are half baked,” the beloved brand has partnered with the ACLU to give Americans a simple…

Why NFT collections are emerging as the next big digital brands

Doodles, Nouns and World of Women are launching broad-scale marketing efforts in the hopes of growing beyond digital tokens.

Creators Can’t Count on Brands to Stick With Them Through Pregnancy

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Nicolas Cage Is in on the Nicolas Cage Jokes

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Cannabis brand building—here's what marketers should know

As more states legalize recreational marijuana, industry leaders weigh in on what it takes to go to market.

4/20 marketing—how brands are getting lit

As cannabis legislation makes headlines, more brands continue to roll up for the weed holiday.

Future Plc. Debuts TechRadar Gaming to Meet Rising Demand

The UK-based media company Future plc. announced Wednesday the official launch of a new title, called TechRadar Gaming (TRG), that aims to transform consumer interest in gaming into robust affiliate and advertising revenue. While enthusiasm for video games has grown steadily for years, the pandemic rapidly accelerated user adoption, said editor in chief Julian Benson,…

How audience-based reach metrics in-flight can boost ROI

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Tide and Doctor Strange in the Multiverse of Madness: Cloak vs. Tuna Melt

Tide, America’s #1 Detergent, is entering the Marvel Cinematic Universe – bringing its superior cleaning to Doctor Strange’s iconic Cloak of Levitation ahead of the “Doctor Strange in the Multiverse of Madness” release on May 6th.

In easter-egg filled creative starring Benedict Wong, the new Sorcerer Supreme Wong must harness the power of Tide PODS to clean the dirtied cloak, despite the Cloak’s objections.

The spot was produced in partnership between Saatchi & Saatchi, Marvel Studios, and Bullitt – a creative studio whose founders include the Russo Brothers (Marvel Studios’ Avengers: Endgame.) Tide enlisted the Oscar-winning visual effects company Framestore to bring the Doctor Strange iconography to life. Anthony Leonardi III – who has previously collaborated with Marvel on co-branded campaigns for Hyundai, Lexus, and Xbox – directed the spot.

Video of Tide x Doctor Strange in the Multiverse of Madness: Cloak vs. Tuna Melt

How Victoria’s Secret aims to win over tweens with new Happy Nation line and metaverse marketing

Victoria’s Secret’s Happy Nation, a new digital-first brand for tweens, will be promoting the company’s first metaverse marketing this summer.

Netflix is finally ready to sell ads

Streaming giant acknowledges that advertising is on its way after warding off brand interruptions in shows for years.

Epoch Films Signs Director Ruganzu “Riggs” Howard for U.S. Representation

announcement

Director Ruganzu “Riggs” Howard signs to Epoch Films’ US roster.