Hasta La Creative!

Celebrating Earth Day 2022

Investing in Earth could raise more questions than speculated. However, it is no longer news that just like our finances, investing in the future of Earth starts from the ‘now’ we live in for a greener pasture later.

To support the wealth of our planet and ensure the health of its populace, this campaign was cultivated to admonish every member of the community from all works of life to take their environments into consideration at every point and with every act.

Two animated spots created by Partizan and Engine tell the adventurous tales of Old Speckled Hen’s mascot Henry.

There’s nothing quite as refreshing as an Old Speckled Hen. In these new TVCs, Henry’s stories are narrated alongside vivid visual detail. With a reminiscence of his highs and lows, we conclude in both spots on a shot of a toast with his companions, a much more pleasant contrast to the peril he retells to us shortly beforehand.

McDonald’s invites Indonesian families to give the gift of time to lonely elderly Indonesians this Ramadan.

The pandemic has increased the number of lonely elderly Indonesians drastically. While technology came to the rescue of many, the elderly found themselves further cut off from the world. According to The Central Bureau of Statistics, 9 out of 100 elderly Indonesians will find themselves spending another Ramadan alone.

As the world opens up, McDonald’s Indonesia wants to encourage people to build new connections with those who need it the most. The campaign, crafted by Leo Burnett Indonesia, urges people to give the elderly their time and company this Ramadan.

On Earth Day, April 22, 2022, and to help people change their minds, Back Market and its Paris-based agency Marcel (part of Publicis Groupe) took our last chance to convince those who were about to buy a new device.

Say hello to Hack Market. An operation in which we used Apple’s own technology, AirDrop, to broadcast our messages inside the temples of new tech: the Apple Store, directly on Apple’s best sellers: iPhones, iPads and MacBooks. The operation took place in 6 different stores in Europe (Paris, Berlin and London), and delivered more than 4000 messages, letting each customer know that there is a more ecological and cheaper way to consume technology, by buying the same model, but refurbished at Back Market. A way to turn iPhones into a brand-new medium to promote an alternative consumption model.

Summer in Iraq is very extreme, and air conditioning is essential to survive. A summer in a country that’s suffering from electricity supply issues which is affecting the AC industry, brands are competing heavily before the season, and they are providing products that can work in different level of power to cater for electricity shortage.

Midea was absent for one year from the market, and it’s coming back with Taqeef “a new exclusive distributor”. A year without Mdiea that was one of the favorite brands in the market is a difficult year.

We wanted to announce that Midea is coming back, so we played on the a local phrase that people use all the time when they talk about fixing a situation, and announced: “Midea is coming back with its full power to rectify the situation and control the power consumption” which is one of the main pain points that people cares about.