Mar
29
How NFTs are used by marketers—a continually updated list
Posted in: UncategorizedTracking how marketers are trying out non-fungible tokens.
Mar
29
WhatsApp Adds Telemundo, TelevisaUnivision to Global Fact-Checking Program
Posted in: UncategorizedWhatsApp brought some Hispanic media might to its fact-checking arsenal with the addition of Telemundo and TelevisaUnivision. The Meta-owned messaging application’s global fact-checking program now includes more than 50 organizations using the WhatsApp Business app or Business API (application-programming interface) and certified by the International Fact-Checking Network. WhatsApp said the partnership it revealed Tuesday is…
Mar
29
Plant-Based Food Tops $7.4 Billion in Sales, but Has the Market Hit Peak Fake Meat?
Posted in: UncategorizedAmerican grocery shoppers filled their carts with $7.4 billion worth of plant-based food in 2021, a 6% bump from 2020 and a 54% increase over the last three years, according to a study from Good Food Institute and the Plant Based Foods Association. But consumer demand for meat substitutes, the high-profile darlings of the category,…
Mar
29
Marketers, please stop calling me Latinx
Posted in: Uncategorized
adnews
I’m glad to find that I’m not the only person wondering how on earth “Latinx” is meant to be pronounced.
Mar
29
Corona joins Budweiser as co-exclusive MLB beer sponsor
Posted in: UncategorizedUnusual deals allow brands to send their malternatives to the plate.
Mar
29
Meta #MonthOfGood Returns to Mark Ramadan
Posted in: UncategorizedMeta is marking Ramadan by rekindling its #MonthOfGood initiative for April, sharing the stories of Muslim communities making positive impact, providing Muslim creators with an entry point into immersive technology and offering ways for people to express themselves across its family of applications. Curated content and programming that will run across surfaces on Meta’s platforms…
Mar
29
The brand marketer’s guide to decoding the metaverse
Posted in: UncategorizedWhat do marketers need to ask themselves before taking the plunge into the metaverse, and what are the opportunities and risks when engaging with a virtual world?
Mar
29
Why a British Financial Brand Is Combating School Bullying
Posted in: UncategorizedNationwide Building Society, a major British financial institution and the largest of its kind in the world, has entered its third year backing an anti-bullying program in the U.K. which aims to recruit 10,000 ambassadors over the next three years across schools to protect pupils from such harassment. In fact, research carried out by Censuswide…
Mar
29
Crypto Guapcoin Amplifies Voices of the Black Community
Posted in: UncategorizedBack in 2015, Tavonia Evans was driving to various tech conferences across the U.S., pitching to investors to drum up funding for her startup, Safe2Meet, a peer-to-peer platform that identifies and verifies individuals’ background information. After several months, one notion eventually dawned on Evans, mother of eight and grandmother to two: Getting funding as a…
Mar
29
The Financial Times Rolls Out News App to Drive Subscribers
Posted in: UncategorizedIn an effort to make its journalism accessible to a wider audience, and drive more subscriptions, U.K. business publisher the Financial Times introduced its new app today, FT Edit. Top line The app offers readers eight stories every weekday for 99 cents, in every currency, and is available in the iOS App Store. The eight…
Mar
29
Watch the newest commercials from Corona, Geico, Orkin and more
Posted in: UncategorizedIn a Corona Extra spot, Snoop Dogg tells Andy Samberg that “the best plans are no plans.”
Mar
29
Interactive Tool LinkedIn Learning Pathfinder Matches Courses With Members’ Goals
Posted in: UncategorizedLinkedIn unveiled new interactive tool LinkedIn Learning Pathfinder Tuesday, which helps members of the professional network zero in on their next foal and suggests appropriate LinkedIn Learning courses to help them get there. The choose-your-own-adventure-style experience lets users choose the professional goal they are trying to achieve, such as cultivating work-life balance, finding a new…
Mar
29
Eloquii Wants to Empower Plus-Size Women to Embrace ‘Main Character Energy’
Posted in: UncategorizedEloquii, the plus-size fashion brand owned by Walmart whose devoted customer base has given the company new life in ecommerce, has catwalked into the OTT space. Citing the decline of linear television viewership and a desire to tap into the targeting capabilities of OTT–which, per research firm eMarketer, has the potential to reach over 55…
Mar
29
Nestle: Thaalam
Posted in: Uncategorized
Wunderman Thompson India has launched a new multi-lingual campaign across all southern markets for Nestle Munch featuring actor Samantha Ruth Prabhu. Shot in the beautiful backwaters of Kerala, the TVC which has been released in Tamil, Telugu, Malayalam and Kannada, encourages youngsters to overcome self-doubt.
The film features the story of the first ever woman captain of the snake boat races, which has always been a male bastion. A young woman, a rookie first time captain played by Samantha is stumbling as the spotlight falls on her in the backwaters, her native place. The storytelling elevates the journey from that moment of self-doubt to the surge of self-confidence to finding her Thaalam and leading her team to victory. She finds her Thaalam to beat the odds stacked up against her and rises to the forefront on the big stage.
Mar
29
Renault: Mute the GTI
Posted in: Uncategorized
Megane E-Tech electric, the spearhead of Renaulution
All new Renault Megane E-Tech 100% electric was presented on 6th September 2021 at the IAA MOBILITY in Munich. This breakthrough electric sedan with a new-generation touch screen and Google built-in provides pure driving sensations with its 220 horsepower. It is assembled in France and is the subject of 300 registered patents.
For its launch, Renault and Publicis Conseil unveil “Pixels”, an allegory of the old world where the sleek and sporty vehicle is associated with a red, roaring and noisy racing car. And how, in a new 100% electric era that leaves room for silence, we lose nothing in terms of sensation or driving pleasure with Megane E-Tech electric.
Mar
29
Dove puts deodorant in Manhattan beauty fridges to make a point
Posted in: UncategorizedUnilever claims its antiperspirant works like high-end skincare and hopes that pushes it past Secret for category lead.
Mar
29
This Giant Billboard ‘Pees’ on People to Break Incontinence Taboos
Posted in: UncategorizedPeople who walk by a new billboard in London from femtech brand Elvie might feel a little splash. The 20-foot poster “pees” on passers-by. The stunt aims to tackle taboos around urinary incontinence and shine a light on an issue that affects 84% of women in the U.K. Elvie launched the campaign two weeks after…
Mar
29
Afrafep: Say no to drugs and alcohol
Posted in: Uncategorized
Campaign created for National Day against Drugs and Alcoholism
Mar
29
Amnesty International: DON´T HIDE THE WAR
Posted in: Uncategorized
Social networks give us the news of what is happening in the world. And Russia communicates it as a simple military operation, disguising a war as an achievement. But in this war no one should be. That is why we have created this awareness campaign using part of the weapons of war.
Mar
29
Bold: Bold Lessons
Posted in: Uncategorized
It’s difficult for Mothers to allow their toddlers to do things themselves, because of the risk of them harming themselves. But Mothers also understand that for children to learn and grow, they need to do some things on their own. On Mother’s Day, we celebrate their courage to let us learn.
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