Today, Audacy is launching a digital audience network where advertisers can target audiences with audio spot ads by segments across a variety of digital audio programs rather than just by the show. The audio content company, formerly known as Entercom before a rebrand last year–and parent company to podcasts like Pod Save America, Fly on…
Ads liken shot anxiety to app aversion.
What comes to mind when you think of a classic? The Mona Lisa. A Beatles song. The novels of Charles Dickens. McDonald’s likely doesn’t fall into that category for most people, but an ad campaign attempts to elevate the brand into the realm of the timeless. DDB Athens created a series of ads that inserts…
Sustainable, recyclable package sleeves coming to Molson Coors brands globally, saving 1.7 million pounds of plastic every year.
After 15 years as a marketing executive, Michael Tennant found himself at a crossroads. Even with a successful career working with brands like Coca-Cola, MTV and Procter & Gamble, Tennant experienced hitting an emotional rock bottom. He would end up finding his calling with the founding of Curiosity Lab, a product, content and consulting agency…
Your marketing success is in large part dependent on your tools. If you’re using bad ad tech, you’re going to get subpar results, regardless of how good your product is or how much you know about your audience. For multicultural marketers, being able to rely on high quality ad tech that can help you identify…
Brands have strategy backward.
LinkedIn is giving its members a way to explain “gaps” in their resume with its addition of a career break option in the Experience section. The professional network said members will be able to choose from a range of options to describe their career break–including career transition, caregiving, full-time parenting, health and wellbeing–and add context….
Editor’s note: As part of our coverage of Russia’s invasion of Ukraine, Adweek has been reaching out to creative professionals who remain in the country. Serhii Malyk, creative director for Kyiv-based creative agency Angry, sent us the following dispatch. On the night of Feb. 24, Inna [Polshina, co-founder and creative services director of Angry] and…
Bill Livek announces departure amid growing industry interest in Nielsen competitors.
Shell Oil is abandoning its energy deal with Russia’s primary energy company as Western leaders take a united stance against the country’s military attack on Ukraine. The Houston-based energy company said it would exit its joint ventures with Russian energy conglomerate Gazprom and its subsidiaries on Monday. Shell’s announcement came a day after BP said…
The tumultuous measurement space is getting upended yet again: Comscore CEO and executive vice chairman Bill Livek plans to retire after over four decades in media measurement. But the Comscore chief won’t be leaving quite yet. He’ll transition into the role of non-executive vice chairman after his successor is named and plans to serve through…
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