Whole Foods Market, known for its locally and ethically sourced products, plant-based assortment, and organic selections, is on a mission to be known for more than being a green grocer. After releasing its first Social Impact Report, Whole Foods CMO Sonya Gafsi Oblisk spoke about the supermarket’s purpose-driven ambitions, the importance of prioritizing social impact…
Creative organization D&AD has U-turned on its decision to accept Russian entries to its 2022 awards. The nonprofit said last week that it would continue to welcome entries from the country, but promised to donate fees to the Art Directors Club of Ukraine. Now, it has decided to ban entries from Russia entirely as the…
Most journeys, certain individuals are willing to travel. However, for the great ones, they know it takes the highest discipline to reach the goals they have set.
In a striking break from traditional healthcare marketing, independent creative company Milk + Honey United has unveiled a fresh and sticky integrated brand campaign for Rosemary Health.
Rosemary Health is a progressive doctor-founded digital healthcare and pharmacy service that is disrupting the health system by combining convenience with care. Rosemary Health is pioneering a new form of personalized healthcare by connecting patients with their health team including doctors, nurses and pharmacists from wherever they are, on their own terms.
In place of the health sector’s typical staid marketing featuring doctors in white lab coats, Sydney-based Milk + Honey United broke the mold and revamped Rosemary’s branding from the ground up with a distinctive and joyful claymation-style campaign that includes films, digital, website, social, and out-of-home.
We used drawings of Latin American presidents’ children to show them the importance of nature – and convince them to approve an important environmental agreement.
Russian authorities and multinational companies have erected a digital barricade between the country and the West, erasing the last remnants of independent information online.
CMO Carl Loredo on the ‘natural crossover’ between hoops fans and Wendy’s fans, and marketing lessons he’s learned from Yeti.
Pearpop CMO Alex Morrison and creator duo TheClassiiics join David Griner and guest co-host Emmy Liederman to discuss the creator economy, some of the added challenges that influencers of color face, and how companies like pearpop are working to make influencer marketing a more equitable space. Stream the new episode below, listen and subscribe on…
A pudding-delivery man enters the jelly-store to pick up the fresh load of jelly, but then everything starts to wobble…
(TrendHunter.com) The March 2022 eco transportation trends are chock-full of electric vehicles, engines that run on renewable energy, and personal transportation methods such as scooters and bikes.
Two of the most…
Suspicion of measurement and make goods grows, as does investment in minority-owned and retail media.
Pressure to conform in today’s world can be stifling. For some creatives, that only fuels the desire to create more authentic spaces. In the spirit of embracing all that makes us unique, Gap is launching a campaign called “Spring.” Ideated by Len Peltier, Gap’s global creative director, and shot by fashion photographer Zoey Grossman, the…
Lifestyle icon and entrepreneur Martha Stewart has built a global media and brand empire of products that espouse good living, from home and entertaining to beauty and wellness. The open secret to Martha’s unrivaled success has always been her willingness to explore the new and the next. Stewart joined Adweek’s Challenger Brands Summit for a…
Twitter unveiled its third annual Twitter Trends report Monday, presenting an analysis of billions of tweets from 2019 through 2021 and uncovering the three biggest movements in conversation on its platform: The Great Restoration, Fan-Built Worlds and Finance Goes Social. The social network said in the introduction to the 2022 Twitter Trends Report, “There are…
The number of visually impaired people in Bangladesh exceeds 6 million, and yet sustainable infrastructure that would assist them is not present. On International Mother’s Language Day, a new product range was launched – tiles with brail messages suitable for home and workplace usage which can be customised as per customer need. The communication intended for friends and family of the visually impaired called out to place order for the tiles with the message ‘We are constantly striving to ensure that language is not an obstacle for anyone’.
(TrendHunter.com) The March 2022 world trends were primarily influenced by the re-opening of global travel and, as a result, consist of a range of tourism-related innovations, products, and services. Luxury suitcase…
(TrendHunter.com) This list of March 2022 watches trends covers everything from the latest time-telling health wearables to the highest-end luxury timepieces. Many of the innovations in the watches sector this month…
The news organization that prides itself on short-format writing has big plans to expand in local news, paid newsletters and even the emails sent by your bosses.
While first-party data benefits customer targeting, it also drives retention, satisfaction, recency and other positive business metrics and outcomes.
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