Base Your Brand on an Idea That’s Bigger Than Your Product

The average lifespan of a toy is only three to five years. Fad toys only last about eight months from launch to markdown. So, how has Mattel stuck around for nearly 80 years? Mattel president and COO Richard Dickson said it’s all about maintaining cultural relevance across generations. Dickson joined Adweek’s Challenger Brands Summit to…

The top 5 creative campaigns you need to know about now

A trashy idea, an auto ad with a bizarre pitch, fast feeders’ crave tactics and more.

Top 100 Beverage Trends in March – From CBD-Infused Kombuchas to Familiar Alcohol-Free Beers (TOPLIST)

(TrendHunter.com) From your favorite beer brands going alcohol-free to kombucha infused with CBD, the March 2022 beverage trends reveal an ever-expanding number of options for non-drinkers and “sober curious&#…

Walter R. Mears, ‘Boys on the Bus’ Campaign Reporter, Dies at 87

He won a Pulitzer while reporting on politics for The Associated Press, and in an enduring 1973 book he epitomized the virtues of wire service journalism.

SXSW begins and brands mark International Women’s Day: The Week Ahead

Marketing and media events to watch in the next seven days.

 

‘The Batman’ Opens With Blockbuster Ticket Sales

The movie took in nearly $250 million worldwide. In some domestic theaters, it was about $1 more for standard “Batman” tickets than for other movies.

Top 85 Men's Fashion Trends in March – From Wilderness-Inspired Workwear to Punk High-Platform Clogs (TOPLIST)

(TrendHunter.com) Bold concepts and progressive designs mark the March 2022 men’s fashion trends, which were largely informed by the not-so-distant change in season. As a result, many labels’ debuted…

War in Ukraine Leads Western Firms to Close the Door on Russia

Horrible news and painful images are pouring out of Ukraine every day now, as the European country of more than 40M people struggles to survive and repel Russia’s lethal invasion. The images and news from inside Russia are also disturbing as the Kremlin is viciously attacking anti-war protestors, closing media outlets, and tightening its grip […]

The post War in Ukraine Leads Western Firms to Close the Door on Russia appeared first on Adpulp.

Top 100 New Ventures Trends in March – From Sneaker Collection Insurance to NFT-Based Dating Apps (TOPLIST)

(TrendHunter.com) The March 2022 new venture trends consist of a variety of novel business developments happening in a diverse range of industries. From the emergence of circular fashion startups to the launch of…

Top 100 Food Trends in March – From Carbon-Neutral Cheddar Cheeses to Plant-Based Bacon (TOPLIST)

(TrendHunter.com) From better-for-you plant-based bacon to the world’s first carbon-neutral cheddar cheese, the March 2022 food trends reveal that the food world is increasingly looking for ways to become more…

Top 100 Health Trends in March – From Electrolyte-Packed Health Drinks to Mini Smart Massage Guns (TOPLIST)

(TrendHunter.com) The March 2022 health trends were dominated by the release of new at-home fitness solutions, hyper-personalized dieting platforms, and gut health-balancing supplements. And while many of these…

Top 100 Marketing Trends in March – From Luxe Metaverse Mansions to NFT Brand Ambassadors (TOPLIST)

(TrendHunter.com) From luxe metaverse mansions to NFT brand ambassadors, this collection of the top 100 marketing trends will shape the world in March 2022. Technology is constantly evolving; and as advancements are…

Top 100 Pop Culture Trends in March – From Cult Band-Inspired Eyewear to Cartoon-Focused NFT Studios (TOPLIST)

(TrendHunter.com) Pop culture has a notable influence on consumers buying trends and the March 2022 pop culture ideas showcase some of the most popular items currently available. From cult band-inspired eyewear to…

Top 60 Social Media Trends in March – From Short-Form Luxury Series to Full-Body Hologram Displays (TOPLIST)

(TrendHunter.com) From short-form luxury series to full-body hologram displays, the March 2022 social media trends cover a range of new platform features and brand campaigns.

One notable standout from the March 2022…

Top 100 Mobile Trends in March – From NFT-Based Dating Apps to Scroll Wheel Smartphone Concepts (TOPLIST)

(TrendHunter.com) Innovative hardware add-ons, unique AI integrations, and plenty of exciting app launches dominated the March 2022 mobile trends.

On the hardware side of things, major brands and new startups got…

Top 75 Autos Trends in March – From Compact EV Chargers to Picnic-Read e-Scooters (TOPLIST)

(TrendHunter.com) From compact EV chargers to picnic-ready e-scooters, the March 2022 autos list invites consumers to integrate electric vehicles into their lives in new ways. The electric vehicle industry is…

Top 100 Business Trends in March – From Virtual Product Models to NFT Esports Platforms (TOPLIST)

(TrendHunter.com) From virtual product models to NFT esports platforms, the March 2022 business trends will be important to watch in order to position your business to succeed. The world of business is constantly…

Top 100 Tech Trends in March – From Autonomous Emergency Drones to Crypto Chef NFTs (TOPLIST)

(TrendHunter.com) The March 2022 tech trends have brought on innovations in various industries. The boom of the metaverse, for example, has established a new kind of virtual experience that companies have begun…

“Batman” reenquadra ideal romântico do herói com nova tragédia

Não é dos melhores sinais que o noir esteja passando por um momento no mainstream hollywoodiano, sobretudo pela conotação óbvia do gênero com um mal estar dos arredores – são tempos de pandemia e ameaça explícita de guerra mundial, afinal, então faz sentido essa erupção. Mas enquanto a nova ascensão dessas histórias chega para encapsular …

Leia “Batman” reenquadra ideal romântico do herói com nova tragédia na íntegra no B9.

Top 100 Eco Trends in March – From Carbon-Negative Algae Sodas to Eco-Friendly Surprise Toys (TOPLIST)

(TrendHunter.com) The March 2022 eco innovations showcase how all industries are switching from single-use products and high carbon emissions to a low eco-footprint business model. At this point, the effects of…