Mar
09
Why brand safety is key in the emerging metaverse
Posted in: UncategorizedVirtual reality opens a new dimension to harassment and sexual content that marketers will have to navigate.
Mar
09
Radio Drama for a Podcast Age: How Amazon’s Audible Moved Into Theater
Posted in: UncategorizedA company known for audiobooks is mounting starry live productions — and recording them, too.
Mar
09
CBS and Turner sell out March Madness ad inventory
Posted in: UncategorizedAutos, insurance and fast food are the top-spending categories with some brands using ads to highlight gender disparity in the game.
Mar
09
The Golden Arches Theory May Yet Prove True in Russia’s War on Ukraine
Posted in: UncategorizedThe Golden Arches Theory of Conflict Prevention appeared to crumble two weeks ago. But then, just like that, the idea sprang back to life, potentially with new meaning about brands’ power in a time of crisis. On March 8, McDonald’s temporarily shuttered its more than 800 Russian franchises. The fast food chain’s decision came amid…
Mar
09
Another Study Shows How Drastically Publisher Revenue Is Being Swallowed by Ad-Tech Fees
Posted in: UncategorizedNo one said ad tech wasn’t complicated. If a brand like Pepsi pays $10 to run an online ad with The New York Times, a rational expectation is that the media company gets to pocket the majority of revenue, with ad-tech vendors taking a small fee for processing the transaction. But in some cases, media…
Mar
09
Much of Smartmatic Case Against Fox News Can Proceed, Judge Rules
Posted in: UncategorizedThe judge did dismiss some defamation claims, against Rudolph W. Giuliani, Jeanine Pirro and Sidney Powell.
Mar
09
IHOP 's new loyalty program plays off crypto craze
Posted in: Uncategorized‘Pancoins’ can be exchanged for benefits at the ‘International Bank of Pancakes.’
Mar
09
How Square is positioning brands for a post-COVID world
Posted in: UncategorizedSquare’s Lauren Weinberg joins the Marketer’s Brief podcast to discuss how the company is working with its customers and expanding internationally.
Mar
09
Elizabeth Holmes’s Ex-Boyfriend Set to Go on Trial in Theranos Case
Posted in: UncategorizedJury selection was set to start today in Sunny Balwani’s fraud trial, which will establish just how much he knew about the blood-testing start-up Theranos and Ms. Holmes’s actions.
Mar
09
Eos wants your pubes—for an important cause
Posted in: Uncategorized‘Pubes for the Planet’ campaign created with Mischief is collecting your curlies to help support environmental organization Matter of Trust.
Mar
09
Why Brands Are Breaking the Silence Around Domestic Abuse
Posted in: UncategorizedLacta, a Greek chocolate brand owned by Mondelez, is known for its sentimental and romantic advertising, even winning awards at Cannes Lions for its entertaining love stories. Its recent film appears to be another installment in that genre: a couple fall in love on an idyllic beach, the man telling the woman, “I want you…
Mar
09
Linear Alignment Timepiece Designs – The Oblivion AX-01 Watch by Rajesh Sriram is Uncomplicated (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The conceptual Oblivion AX-01 watch is an elegant accessory that goes against conventional timepiece design aesthetics in favor of a linear direction that is devoid of hands. The accessory features…
Mar
09
Much of Smartmatic Case Against Fox News Can Proceed, Judge Rules
Posted in: UncategorizedThe judge did dismiss some defamation claims, against Rudolph W. Giuliani, Jeanine Pirro and Sidney Powell.
Mar
09
How brands are observing International Women’s Day
Posted in: UncategorizedInstacart, Hershey’s, Spotify and others are celebrating the social, economic, cultural, and political achievements of women.
Mar
09
Fredrik Bäckar Expands Directorial Representation to US via Believe Media
Posted in: Uncategorized
adnews
Through the years, Fredrik Bäckar has enjoyed close collaborations on commercial projects with directors Fredrik Bond, Andreas Nilsson, Jeff Lowe, Tra
Mar
09
Stagwell posts 14.5% revenue growth in 2021 and CEO Mark Penn discusses Ukraine
Posted in: UncategorizedThe holding company puts its creative side to work with a video showcasing its earnings.
Mar
09
CBS, Turner Sports Sell Out March Madness Ad Inventory With Record Revenue
Posted in: UncategorizedMarch Madness is ready to come roaring back, returning with fans for the first time since 2019–and advertisers have already staked out their positions. With Selection Sunday taking place March 13 before the NCAA Division I Men’s Basketball Tournament officially tips off in one week with the First Four, Turner Sports and CBS have “for…
Mar
09
Elvie “Smart Bodies” / feat. Eva Lazarus (2022) :60 (UK)
Posted in: Uncategorized
Health & Beauty
Leading femtech brand Elvie today launches a new global brand campaign in honor of International Women’s Day.
Mar
09
Coca-Cola, PepsiCo suspend Russian sales
Posted in: UncategorizedPepsiCo will still make daily essentials available, including milk and baby formula.
Mar
09
Athletic Brewing Trims the Carbs and Calories for Its First Light Non-Alcoholic Beer
Posted in: UncategorizedAthletic Brewing Company, a leader in non-alcoholic craft beer, wraps several trends into one March Madness-themed campaign that launches its first-ever “light” product and draws in standout college players and an ESPN broadcaster as brand evangelists. The four-year-old startup–which showed 500% year-over-year growth in 2020 alone, per IRI–is aiming its new Athletic Lite at active…
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