Mar
10
The top 5 brand NFTs you need to know about right now
Posted in: UncategorizedAd Age’s take on some of the hottest NFTs from brands and others leaning into the non-fungible token craze.
Mar
10
Watch Every Session of Challenger Brands 2022
Posted in: UncategorizedIn late February, Adweek’s fourth annual Challenger Brands summit was held virtually. From Feb. 22-24, leaders of disruptive upstarts and legacy brands reinventing the way they do business discussed the marketing landscape, innovation and consumer insights. Attendees heard from executives at brands like Applebee’s, e.l.f. Beauty and Mattel, as well as celebrity executives Alicia Keys,…
Mar
10
What Penske Media’s 50% Stake in SXSW Means for the Festival, and Its New Owner
Posted in: UncategorizedWhen South by Southwest returns to downtown Austin, Texas, on March 11, the festival–renowned in part for its reputation as a launchpad for buzzy debuts–will be undergoing perhaps the most significant reinvention in its own 35-year history. In addition to returning to an in-person format for the first time since 2019, this year also marks…
Mar
10
Big brands leave Russia, taking a stance despite sales hit
Posted in: UncategorizedMcDonald’s will surrender $50 million in revenue every month its temporary pause lasts; beverage brands likely to take a bigger hit.
Mar
10
Which candidate is the original? / Copie? À vous de voter!
Posted in: Uncategorized |
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| THE ORIGINAL? Naturalia Print Campaign – 2020 Click the image to enlarge Agency : Altmann + Pacreau (France) |
LESS ORIGINAL Brasserie Martin / Street Posters – 2022 Click the image to enlarge Agency : Unknown, Paris (France) |
Mar
10
Record Year for British TV Advertising Spend Propelled by Digital Brands
Posted in: UncategorizedInvestment in British television advertising reached record levels in 2021 at $7.16 billion (5.46 billion pounds), an increase of 24% year over year as over 1,000 new advertisers used the medium. The figures, based on data from Nielsen Ad Intel, saw an increase of over $1.3 billion (1 billion pounds) on the previous year and…
Mar
10
Memorial Healthcare System: Leads With Heart
Posted in: Uncategorized
NOBOX led the digital and creative strategy for Miami-based Memorial Healthcare System’s (MHS) new comprehensive branding campaign. This literal heartfelt campaign promotes the Memorial Cardiac and Vascular Institute. NOBOX collaborated with Amperage Marketing, who conducted overall market research, led offline efforts, and contributed the ‘we lead with heart’ tagline.
Anchored by the TV spot, the creative strategy highlights the intimate connections forged between patients and Memorial doctors and caregivers. Campaign assets hinge on this emotional brand hook, and become more targeted based on where the audience is on their cardiac journey through an omnichannel strategy that includes organic and paid social, digital radio, display ads, connected TV and other key offline efforts.
Mar
10
Tuff Contender’s DJay Brawner Directs Brand Docs for Vans Custom Culture Artists via Creative Drinking Agency
Posted in: Uncategorized
adnews
To pay homage to the entrepreneur and innovator that Paul Van Doren was, Vans is asking students to showcase their DIY take on the four pillars that m
Mar
10
Fred Ferretti, Reporter Turned Writer on Food, Dies at 90
Posted in: UncategorizedHe covered every aspect of dining for The Times from 1969 to 1986 and then became a columnist for Gourmet magazine.
Mar
10
Watch live at 12 p.m. EST: Unlocking the metaverse
Posted in: UncategorizedFind out how brands can play in virtual worlds and better understand everything from NFTs to gaming platforms.
Mar
09
Meta Updates Community Help Feature for Those in Ukraine, Neighboring Countries
Posted in: UncategorizedMeta said late Tuesday that it updated its Community Help feature on Facebook so that Ukrainians and others in the war-torn region can find reliable information from local UN agencies and Red Cross societies. Information that will be provided includes where to seek medical help, how to stay safe and how to get assistance, for…
Mar
09
TikTok Debuts SoundOn Promotion and Music Distribution Platform
Posted in: UncategorizedTikTok turned the volume up on SoundOn, an all-in-one promotion and music distribution platform aimed at helping new and undiscovered artists grow their fanbases, harness their creative voice and get their music heard worldwide. Artists can use SoundOn to upload their music directly to TikTok and begin earning royalties when that music is used on…
Mar
09
Citi "Escalator" (2022) :30 (USA)
Posted in: Uncategorized
Mar
09
Ogilvy Names Mick McCabe Global Chief Strategy Officer
Posted in: Uncategorized
Mar
09
Barclaycard Business – "the payment part is just the start" (2022) 1:38 (UK)
Posted in: Uncategorized
Mar
09
Type Director Club Opens Call For Global 2022 Ascenders Competition
Posted in: Uncategorized
ad awards etc
announcement
Recognizing outstanding type-oriented achievements of designers age 35 and under;
2022 program branding and award by Zipeng Zhu at Dazzle Studio,
Mar
09
Genesis hires marketer Wendy Orthman from rival Infiniti
Posted in: UncategorizedWendy Orthman, previously Infiniti’s global head of brand, marketing and communications, will be executive director of marketing for Genesis Motor America.
Mar
09
Havas CEO Yannick Bolloré Is Helping Displaced Ukrainian Employees, Suspending Investments in Russia
Posted in: UncategorizedHavas Group announced its annual revenue today, with the numbers trending up by 10.8% at $2.735 million (2.341 million euros). Net revenue in 2021 was $2.615 million (2.238 million euros), up 9.2% compared to 2020, while organic growth in 2021 was up 10.4% from 2020. Fourth quarter numbers were also strong, as Havas Group boasted…
Mar
09
London's Vagina Museum has moved, the new campaign announces re-opening and new location.
Posted in: Uncategorized
Mar
09
Com “Duel of Fates” e muita ação, série de Obi-Wan Kenobi ganha trailer
Posted in: Uncategorized
A Disney divulgou nesta quarta-feira o primeiro trailer do muito antecipado “Obi-Wan Kenobi”, minissérie que deve explorar o que aconteceu com o mestre Jedi após os eventos de “A Vingança dos Sith”. E a prévia já chega arrebentando, com direito ao uso de “Duel of Fates” na trilha, muita ação e até o som da …
Leia Com “Duel of Fates” e muita ação, série de Obi-Wan Kenobi ganha trailer na íntegra no B9.
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