? Curso online de Ana Couto mostra como criar marcas icônicas

Já pensou como as grandes marcas do mercado foram criadas? Ou o caminho que levou a suas invenções? Se a resposta é sim e você quer saber o processo por trás disso, no próximo dia 28 de março começa um curso de branding aplicado por Ana Couto, uma das maiores especialistas na área e com …

Leia ? Curso online de Ana Couto mostra como criar marcas icônicas na íntegra no B9.

How to become an integral part of your customer’s life

Companies must infuse an experience-led consumer journey throughout the entire value chain before bringing a deeper sense of value to the consumer’s life.

Google Begins Origin Testing for Topics and FLEDGE

The clock is ticking down on Google’s plans to axe third-party cookies next year. Today marks another industry step closer toward figuring out replacements for ad targeting, delivery and measurement, as the tech giant announces that developers can begin testing Sandbox Proposals globally. This includes Topics, FLEDGE and Attribution Reporting APIs in the Canary version…

How championing accessibility can drive business success

Three ways companies can equalize opportunities in the workplace.

Zillow's romantic pool-hopping ad promotes app in hot housing market

Zillow is promoting its app with two new spots as the spring housing shopping season heats up.

Yelp, Hazel Analytics Bring Health Department Data on Restaurants to Most of U.S., Canada

Business directory and crowdsourced review forum Yelp teamed up with data-driven technology solutions provider Hazel Analytics to expand its coverage of local health department data for restaurants to nearly all of the states in the U.S., as well as Canada, for the first time. Yelp said Hazel is now powering hygiene data on nearly 700,000…

Adidas pushes for neurodivergent athlete inclusion with Boston Marathon campaign

A new campaign calls for races to reserve the bib number 321 for neurodivergent runners in a nod to Trisomy 21.

Supporting Women in the Workplace Requires More Intent and Nuance Than Ever

This year, Women’s History Month and International Women’s Day celebrations were especially sobering given the evolving situation in Ukraine. We have three organizations there, each of them run by women. As a woman, I know how difficult it can be to run a company while balancing the other roles we play in our lives, including…

Rival Potato Snack Brand Attempts to Poach Walkers’ Ambassador Gary Lineker

A beer snack brand has begun a campaign to poach rival potato snack Walkers’ (known as Lay’s in the U.S.) long standing ambassador Gary Lineker to switch sides. The former England, Tottenham Hotspur and Barcelona striker, now one of the BBC’s top presenters through Match of the Day, Lineker has been the face of Walker’s…

barrettSF Compares Adirondack Chairs to Popsicles in New Cost Plus World Market Ad Campaign That's Designed For Summer

Household

barrettSF is launching its third marketing campaign for specialty retailer Cost Plus World Market.

The top 5 food campaigns you need to know about right now

Latest meatless jerky, Kraft and Pizza Hut offer sympathy for the losers, and a therapy dog saves Easter.

Australian Journalist Who Worked for Chinese Media Stands Trial in Beijing

Cheng Lei, a former CGTN host, was detained in 2020. The Chinese authorities have accused her of divulging state secrets but offered no specifics.

Hudson Promotes Annette Gianino Creative Editor

Annette Gianino
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announcement

Hudson, the full-service creative production and post studio founded in 2013, announced the promotion of Annette Gianino to Creative Editor.

KIA – A car inside a bus – the first car-showroom on wheels (2022) :50 (El Salvador)

Automotive

OGILVY EL SALVADOR CREATES AN INNOVATIVE EXPERIENCE FOR KIA

With the first car-showroom on wheels

TikTok star Emily Zugay redesigns Deutsch LA’s logo

The joke started with a video for the shop’s newly promoted chief design officer.

Wendy’s Brings a Tweet-Powered Vending Machine to the Final Four

Fans attending the Final Four Tip-Off Tailgate outside the Caesar’s Superdome in New Orleans, where the Final Four component of the NCAA Division I Men’s Basketball Tournament will be played this weekend, will see a vending machine from Twitter, and tweeting at the @wendysvending account with select hashtags will prompt the machine to deliver personalized…

The One Club’s Tony Gulisano, Legendary Figure in Global Creative Community, Dies at 70

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Uncategorized

Memorial fund established to benefit the club’s ONE School

and ONE Production diversity programs, and be shared with his family.

Brands Take Note—Soccer Will Become?? the Top Sport in the US

If you are in your 20s or older and were raised in the United States, it’s likely you are a die-hard football, baseball, basketball or hockey fan. You may have possibly even been born into a team’s fandom as part of your family tradition. Add to that your college team, and there you have it–a…

Almost 1 Year After Its Acquisition, Spotify Tests Out Podz Discoverability Tech

Spotify is making use of its Podz acquisition this week by testing its podcast discoverability feature to engage listeners with personalized and new content. The feature serves as a way for users to keep up to date on the latest podcasts or content relevant to the individual user, according to the streaming platform. In a…

Facebook small advertisers win class-action status in fraud suit

The decision is another setback for the social networking giant.