Mar
22
How Emily Nunn Turned Salad Into a Soapbox
Posted in: UncategorizedBrash and funny, she uses her popular Substack newsletter, The Department of Salad, to hold forth about ageism, politics and, oh yes, leafy greens.
Mar
22
Watch the newest commercials from Apple, Paramount+, AT&T and more
Posted in: UncategorizedTim McGraw marvels at Paramount Mountain, “the place where entertainment lives,” in a spot for Paramount+.
Mar
22
Bimbo Bakeries USA: When it’s gotta be delicious, it’s gotta be Bays English Muffins.
Posted in: Uncategorized
Trusted since 1933, Bays English Muffins are great for every meal and throughout the day. They are chilled for freshness, great-tasting, and the perfect base for creative meals. In the two 30-second spots, “Chill Party” and “Chill Out”, a super fan couple loves Bays English Muffins so much that they keep their home chilled to 37 degrees because their refrigerator isn’t big enough to hold all the delicious Bays they love. When they host friends, they obviously serve Bays English Muffins and use fresh cheese, vegetables, and even fruit to create customized masterpieces. They answer the essential question: why Bays English Muffins? The answer: “When we’re having friends over, we want them to love what’s on the menu as much as we do.” The spot closes out with the hosts’ friends enjoying mouthwatering English muffins, followed by the tagline “When it’s gotta be delicious, it’s gotta be Bays English Muffins.”
Mar
22
Two Religious Conservatives and a Marxist Walk Into a Journal
Posted in: UncategorizedCompact, a new online magazine edited by two religious conservatives and a Marxist proponent of “labor populism,” aims to challenge both “a libertine left and a libertarian right.”
Mar
22
NBCUniversal unveils new data-driven ad formats
Posted in: UncategorizedBrands will be able to tell sequential stories over time and target consumers on Peacock based on their behavior.
Mar
22
Curtice Brothers: Ketchup to the Rescue
Posted in: Uncategorized
Curtice Brothers uses Tripadvisor to create the ultimate ketchup taste test.
Mar
22
Black Abbey Brewing Company: Modern Patron Saints
Posted in: Uncategorized
With so much craft beer to choose from, it can be hard to gain credibility with true beer connoisseurs. That’s why we created a campaign with Black Abbey that shines a light on the ones who continue to spread the word and wisdom that can only come from a beer that’s created and not made. These are not just beer drinkers, they’re modern patron saints.
Mar
22
Yakult: Keep the rhythm going
Posted in: Uncategorized
Yakult’s first international campaign targeting over 40 markets represented inside a single 60-second ad. An ode to to healthiness and well-being, the spot helps Yakult positions itself as a leading brand in the probiotic yogurt market around the globe. All while leaving the spectator with a sense of zen.
Mar
22
BuzzFeed News Announces Layoffs and Departure of Three Top Editors
Posted in: UncategorizedBuzzFeed News editor in chief Mark Schoofs announced Tuesday morning in an internal memo that the outlet will be downsizing through a mix of cuts and voluntary buy-outs. A BuzzFeed representative has confirmed the report. The cuts, which affect 1.7% of the workforce, will occur mostly in the BuzzFeed Video and Complex Editorial teams, according…
Mar
22
Stella Artois Continues NFT Spree With Water.org Art Collection
Posted in: UncategorizedWhere some advertisers are still coming to grips with NFTs, Stella Artois is one brand that has already thrown its full weight behind metaverse marketing. In 2021, the Anheuser-Busch InBev-owned brewer galloped into Web3 with a virtual horse racing event. It has also tapped into NFTs to offer tips to U.K. hospitality staff. Now, the…
Mar
22
Procell: Procell Battery Changer
Posted in: Uncategorized
Procell, the battery brand owned by Duracell and designed for industrial and professional use, has launched a new campaign with Wunderman Thompson to showcase how its longer-lasting batteries can help businesses save money and avoid unnecessary disruption.
Mar
22
CNBC International Appoints Arnaldo Smet as Comms and Marketing Chief
Posted in: UncategorizedBusiness and financial news network CNBC International has named Arnaldo Smet as its new director of communications and marketing. Based out of London, Smet, who had been vice president for EMEA marketing at Entertainment One for three-and-a-half years, will overseeing all public relations, internal communications, marketing strategy, brand partnerships and special events taking place outside…
Mar
22
Why Pusha T and Arby’s Tipped the Scale With a Diss Track Against McDonald’s Filet-O-Fish
Posted in: UncategorizedHave mercy on the poor soul who dares to cross rap legend Pusha T, lest they find themselves at the center of a spicy diss track. Drake understands this risk rather intimately. Now, so does McDonald’s. On Monday, the rapper released a biting rap titled “Spicy Fish Diss,” which takes aim at McDonald’s Filet-O-Fish sandwich….
Mar
22
TikTok: How to Turn Off Notifications for a Chat
Posted in: UncategorizedTikTok allows users to mute individual direct message conversations so that they no longer receive notifications about those chats. Our guide will show you how to turn off notifications for a chat in the TikTok application. Note: These screenshots were captured in the TikTok app on iOS. Step 1: Tap “Inbox” at the bottom of…
Mar
22
NBCU Expands Programmatic to Live Events and Sports, Adds Creative Targeting
Posted in: UncategorizedNBCUniversal might be a legacy media company, but it wants the experience of buying ads against its vast media library to be more like using a computer: a single place where brands can fill all their needs. That’s the pitch at NBCU’s One22 ad tech-focused event this morning, where the company is announcing several updates…
Mar
22
Regimax & Herbatrend: Tomorrow is Going to Be Better
Posted in: Uncategorized
March is the Womens’ month and in Egypt, we are celebrating mother’s day on March 21st, Regimax & Herbatrend decided to celebrate every woman in Egypt whether she is a Mom or not, and motivate her to take care of herself as she is the one who can write her future and make it better
Mar
22
All Instagram Users in US Can Now Create Product Tags
Posted in: UncategorizedInstagram opened up its product tags option to all users in the U.S., and not just creators. Product tags debuted in 2016 as a way for brands and creators to provide followers with product details. In September 2019, Instagram introduced reminder product tags for posts in feed, giving people the option of receiving notifications as…
Mar
22
BuzzFeed News Top Editor Mark Schoofs to Leave Ahead of Newsroom Cuts
Posted in: UncategorizedMark Schoofs, the site’s editor in chief, is among the departures. The company’s chief executive said BuzzFeed News would need to “prioritize the areas of coverage our audience connects with the most.”
Mar
22
Kristen Bell enters the ad biz with Dunshire Productions
Posted in: UncategorizedThe actor and entrepreneur partners with her Hollywood collaborators to bring fun to brands at new creative studio and production company.
Mar
22
MeDirect Bank: It's about time – Home Loan Campaign
Posted in: Uncategorized
Our primary focus was to delve deeper into what makes people want to get their own homes. We considered that not everyone has the same background, and as a Bank, it is essential to highlight that MeDirect Bank Malta is there for everyone.
People nowadays are used to the usual home loan adverts set in traditional contexts – we strived to create something more appealing and memorable and aimed to reach more than one particular target audience.
A home loan is a big step, it can be overwhelming, so it’s our responsibility to create warm and positive stories whilst conveying the Bank’s approachability.
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