Expedia’s first Super Bowl ad in more than a decade is making its star Ewan McGregor all wistful about getting away for a bit. The online travel provider wants viewers to feel the same, even if it has to bribe them with rewards points to do so. In a teaser clip offering a behind-the-scenes look…
Forbes announced Wednesday morning the debut of its new Premium Profiles product, a venture 18 months in the making that aims to translate the cachet of the Forbes brand into a new source of recurring revenue for the publisher. With Forbes Premium Profiles, the thousands of people, places and companies that make one of the…
The deal for the sports site, which was finalized on Tuesday, helped the company reach that goal a couple of years early.
Bob Liodice doesn’t want another federal investigation but does want to know where do all those marketer dollars really go.
Business directory and crowdsourced review forum Yelp released its Trust & Safety Report for 2021 Wednesday, revealing that more than 19.6 million reviews were contributed to its platform in 2021. The company said over 4.3 million of those reviews were not recommended by its recommendation software due to suspicions of conflicts of interest, fake reviews,…
The British Library is set to develop a single digital presence for the country’s public libraries and has tasked creative agency FCB Inferno to work on its brand development. As the national library for the U.K., it holds over 170 million items across its London and Yorkshire locations–including millions of books, newspapers, maps, sound recordings,…
Consumers want more than just a replacement for cookies.
Switching from gas-powered to electric vehicles takes some getting used to. EV charging brand Wallbox is the first to admit it. For its Super Bowl debut, the Barcelona-based company wants to show that it’s more than possible to make the switch–even for people with the biggest barriers. In the 60-second cut of its Big Game…
To promote keeping a safe distance and other advice as the Covid-19 pandemic continues, the Danish Health Authority has released a campaign featuring stand-offs between cowboys and aristocrats taking up their pistols at dawn. Released in response to growing rates of infections across Europe due to Omicron, the two spots, each one minute long, have…
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| THE ORIGINAL? Whiskas Temptations – 2013 “Help your cat lead a healthy lifestyle” Click the image to enlarge Source : Adeevee Agency : DDB Chicago (USA) |
LESS ORIGINAL Happy Dog – 2022 “Put your dof in healthy mode” Click the image to enlarge Source : Adsoftheworld Agency : Mojo creative studio, Dubai (UAE) |
A new Hulu series starring Lily James and Sebastian Stan is a picaresque romp through the history of the stolen sex tape that changed pop culture.
The global environmental crisis is intensified by a global crisis in communication.
Advertising chiefs often say that they are in the business of commercial creativity and are putting their creative skills to use in helping brands grow. But is that always the case? As a whole, we often feel as though we are in the business of doing business, with the creativity that should be our beating…
(TrendHunter.com) Heater Bloc released an open-source guide to help the unhoused population create safe DIY alcohol heaters. The Department of Housing and Urban Development (HUD) released a report in 2020 indicating…
Ms. Goldberg’s comments, on Monday’s episode of “The View,” came amid growing ignorance about the Holocaust and rising antisemitism. She has apologized.
New role at the media agency comes as climate change and fossil fuels become a hot topic for advertising and PR shops.
NFL ratings roll continues heading into Super Bowl.
Despite continued regulatory scrutiny and mixed reactions to its new targeting solution, Google parent Alphabet continued to post double digit increases in revenue, beating Wall Street expectations. 2021 revenue was $257.6 billion, a huge 41% increase from 2020, a year when the pandemic slowed down the digital advertising market (year-over year revenue growth in 2020,…
YouTube’s shopping tools helped drive brands to spend $8.6 billion over the holiday period.
Advertisements for auto care brand Meineke were a familiar staple of TV networks in the ’90s, but it has been some time since it’s produced a series of ads as prevalent as the “You’re Not Gonna Pay A Lot, But You’ll Get A Lot” commercials of yesteryear. That makes the time all the more ideal…
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