PepsiCo is going into the 2022 Super Bowl with a strategy of mashing up quite a few household names–and not just Pepsi halftime show performers Eminem, Snoop Dogg, Mary J. Blige, Kendrick Lamar and Dr. Dre. Building on a tactic that was rare until recent years, the beverage and snack giant will be packing multiple…
Online sports gambling has exploded in the U.S. since its legalization in 2018, putting savvy publishers in a position to profit off the $52.7 billion fans wagered on professional athletics in 2021, per data firm Morning Consult. Several have generated millions in revenue by signing multiyear partnerships with gambling operators, and many of these arrangements…
Tickets to this year’s Super Bowl in Los Angeles will come with commemorative nonfungible token (NFT) collectible versions customized with each seat number. Two cryptocurrency exchanges–Crypto.com and FTX–will air dueling ads during commercial breaks. And at least some brands have discussed the idea of featuring NFT sales as part of their Super Bowl campaigns this…
The Super Bowl is built to sell products–including the host cities themselves. Super Bowl 56 host Los Angeles missed an opportunity to hold the Big Game in 2021 due to stadium construction delays, but its understudy in Tampa, Fla., provided a valuable lesson on the event’s value to a city. Last year’s installment was limited…
In July 2021, Josh Glodoveza–also known by his nickname Caru–was named a top talent manager by Business Insider. By November, he was brought on by ecommerce merchandiser Fanjoy as its new vice president of talent. It was a year of rapid growth and success, perhaps standard for a mid-career professional–except Caru is only 18 years…
The turning point was 1993. For the 26 Super Bowls preceding, the halftime show had been little more than a glorified station break: 20 minutes to run to the bathroom, fetch a beer and stir the onion dip. While the occasional fading star made an appearance (Carol Channing in 1972, for example), the early halftimes–however…
Colgate-Palmolive Co. ad ends happily, with Celtic-like folks dancing around body wash monolith.
The tech billionaire, who has been on the board of the company formerly known as Facebook since 2005, is backing numerous politicians in the midterm elections.
Friday’s Opening Ceremony in Beijing drew a 43% smaller audience than the previous Winter Games four years ago.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. The Super Bowl is coming up, which is a major competitive event for–you guessed it–advertisers. If you’re reading this column, you’ll probably focus a lot on the commercials while watching the…
Terry Tate made a big impact when the fictional “Office Linebacker” terrorized unsuspecting office workers in the now famous Reebok Super Bowl ad. Now, an homage to Tate is running for Super Bowl 56, in a spot from condiment company Hellmann’s featuring former NFL linebacker-now-coach Jerod Mayo. The brand teamed up with a dedicated WPP…
A stay-at-home parent with young children and an elementary school teacher may use the same Clorox product, but prefer different advertisements. The brand needed to find a way to individual consumers with customized messaging, but before July 2020, when it consolidated all media with Omnicom’s largest media agency, OMD, it relied on disconnected data to…
This is the latest crypto brand to advertise in this year’s so-called “Crypto Bowl.”
Last summer, Chevrolet introduced the world to a charming cat named Walter who is capable of doing anything a dog can do, down to chasing other cats up trees and leaping off a dock to catch a stick thrown by his human. Walter’s flexibility in activities made him a perfect spokesperson for the Multi-Flex tailgate…
Vice Media Group released a report Monday morning, the Vice Media Guide to Culture, an 81-page document distilling data and qualitative expertise into 10 categories. It aims to use these findings to bolster its reputation among marketers as the arbiter of all things youth, and ultimately, generate new business and grow ad revenue. The report…
“Can a company help you live a better life?” That is the question posed in Walmart’s latest campaign, “Live Better Now.” A 60-second commercial debuted during the Winter Olympics Opening Ceremony on Feb. 4. It will run across linear and digital media during the 2022 Olympics and Paralympics, then throughout 2022. According to a spokesperson,…
The story of famous Egyptian gods Horus, Hathor and Anubis
Daniel Ek apologized to staff for the impact the controversy over the podcast.
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