Havas Media Group North America will manage Klarna’s media business, Adweek has learned. Klarna, the Swedish buy now, pay later (BNPL) company, has been increasing its marketing activities in the U.S. as the company has gained increasing prominence. The pandemic fueled the ascent of buy now, pay later companies like Klarna and competitors in the…
In his nearly 40-year career, Golden Globe and Emmy Award-winning actor Steve Buscemi has played roles as diverse as a criminal hired to kidnap a car salesman’s wife to a middle-aged man seeking love via personal ads and the bad guy in a Pixar film. Now, in just his second Super Bowl spot ever, he’s…
Online harassment and racism have been a problem in soccer for years. In 2021, the issue came to a head as some players and the sport’s governing bodies called on tech companies and governments to take concrete action to combat the abuse. British telecom giant BT is keeping up the fight in 2022 with the…
For Super Bowl 56, one beer brand is pulling out all the stops for its new 80-calorie light beer–a product it calls a symbol of its “continued commitment to innovation.” Another beer tentpole may argue that such a feat is only amazing if you don’t understand how math works. In response to Bud Light’s new…
Meta’s Oversight Board urged the company to take steps to outfox the dox. The independent body to review content moderation on Facebook and Instagram was initially discussed in November 2018 by CEO Mark Zuckerberg and, following several delays, it began taking cases in October 2020. The board called on Meta to review its policies on…
The Messenger Kids application allows children to chat with friends and family without signing up for Facebook. Similar to the regular Messenger app, the Messenger Kids app allows users to block other people so that those people can no longer contact them. Our guide will show you how to block someone in the Messenger Kids…
As we enter Black History Month, we will once again find our social feeds filled with the swirl of Instagram posts, the one-time signature events and that single brand campaign to spotlight Black talent. And yet, here’s what too many marketers fail to remember: Black History Month is not a “check the box” exercise or…
You can’t be what you can’t see.
Apprenticeships still face prejudice – especially technical oriented jobs. But apprenticeships with the Austrian Railways is more than a solid start into adulthood – it is literally the next level in young people’s life, in addition to solid being basic training, the ticket to high school, university and a job with a future
The apprenticeship is the boost into the future of young people, and we show that with cinematic, futuristic subjects that stylize young people into the type of superheroes that define contemporary pop-culture. In short: A NEXT LEVEL CAMPAIGN for the NEXT GENERATION
The thought of winning big in the lottery feels larger-than-life – almost surreal, right? All the anticipation and excitement of scratching that last spot on your ticket or seeing your lucky number come up, with a big ol’ jackpot just waiting to be claimed.
A new campaign from the New Hampshire Lottery and agency of record GYK Antler invites prospective players to join in on the excitement, the energy, and the endless amounts of fun the lottery has to offer, asking them one simple question: “Are You Game?”
The WSOP is not just an on-line poker game. With over 50 years of poker history, it is the home of the most legendary poker players in the world.
So in order to bring new blood into this long time player, Playtika gaming company drew out an Ace in the likeness of Hollywood star Laurence Fishburne as an omniscient storyteller. Unfolding in his deep, familiar voice how a guy, who plays the free app in a diner over fried chicken sticks, turns into a poker legend sitting in a majestic poker-themed castle .
The decisions made by the editor, James Bennet, are at the heart of the lawsuit brought by the former Alaska governor.
Jennifer Coolidge, Nicholas Braun, Trevor Noah and Gwyneth Paltrow appear in game-day ad accompanied by Super Bowl and Valentine’s Day hubs in brand’s app.
Peloton is coming out ahead of both the opening bell and its late-afternoon Tuesday earnings call with a number of bombshells that promises to stem the flow of a weeks-long stock slide and perhaps prepare the stationary bike maker for a potential sale. John Foley, a cycling enthusiast who co-founded Peloton in 2013, is relinquishing…
Top executives are claiming their territory in the creator economy by trading in positions at brands and traditional agencies for influencer marketing companies. Grey Group’s Alex Morrison joined Pearpop last month and Whalar just poached three top C-suite members from Hasbro, Snapchat and Spotify. Influential is now the latest in the game to snag new…
‘Tis the season for awards shows. But this year, climate activist group Clean Creatives wants to bring something different to the stage. Following a year of historic climate-related disasters that cost $145 billion, according to the National Oceanic and Atmospheric Administration, and what was likely thousands of lives, Clean Creatives is hosting an awards show…
Jim Carrey is dusting off his cable repair gear for Verizon’s Super Bowl ad. The actor will reprise his role from the 1996 comedy The Cable Guy for a 60-second spot promoting the carrier’s 5G in-home and business services, marking the company’s fifth consecutive appearance in the Big Game. Australian actor Geraldine Viswanathan is also…
As director of digital marketing for Capitol Records, New York and Los Angeles-based digital storyteller Jaide Lewis is well-versed in the importance of artists making connections with fans. Stressing the benefits of personality-based marketing in music, she encourages them to show the world what makes them unique–and to do so with authenticity at top-of-mind. “The…
The complete list of Academy Award nominees for 2022.
The complete list of Academy Award nominees for 2022.
Front Office Sports, the fastest-growing media brand covering the business of sports, announced today a strategic growth investment from Crain Communications, parent of Ad Age.
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