Feb
10
Tony Pace, who died in snowmobile accident Tuesday, was in Montana for Olympics-related event
Posted in: UncategorizedFormer Subway CMO oversaw ANA’s probe into media transparency issues during a two-year term as chairman.
Feb
10
Mike Diva on Directing the Branded Odyssey of Doja Cat’s ‘Get Into It (Yuh)’ Music Video
Posted in: UncategorizedIt’s hard to synthesize the look of a Mike Diva production into a neat summation. It could look like anything from a sleek, robotic dystopia for Halo Top, to a futuristic Lil Nas X music video, to a satirical, neon-piped Japanese-style Trump parody. While the subjects may change, the elements that link these works to…
Feb
10
Alibaba Reveals Its Winter Olympics Virtual Influencer Dong Dong
Posted in: UncategorizedWith the Winter Olympics underway, technology multinational Alibaba, and a partner of the International Olympic Committee (IOC), has revealed its virtual influencer Dong Dong (which means Winter in Chinese), designed to promote merchandise for the games. Created to appear as a 22-year-old woman with an enthusiasm for winter sports, the virtual character will target younger,…
Feb
10
BMW iX – Zeus & Hera (2022) :60 (USA)
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Feb
10
WeatherTech – Special ops / Fit Crew (2022) :30 (USA)
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Feb
10
Wallbox – Can #SuperchargedSeth embrace electricity again? (2022) :15 (USA)
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Feb
10
Expedia – "Stuff" Ewan McGregor (2022) :30 (USA)
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Feb
10
Tonal – Strength Made Me / Serena Williams (2022) :30 (USA)
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Feb
10
DraftKings – Fortune: Life's a Gamble – (2022) :30 (USA)
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Feb
10
See Mike Myers play ‘Dr. EV-il’ in GM’s Super Bowl commercial
Posted in: UncategorizedHe must solve climate change before taking over the world in the ad that pushes electric vehicles.
Feb
10
Profiles in Black Creativity: Ebony LaDelle Pushes Groundbreaking Works to the Forefront
Posted in: UncategorizedD.C.-based brand publishing marketing director Ebony LaDelle has made it her mission to bring important new works to the world, including her own book, Love Radio. “I’m always energized by a new voice that is trying to publish work that is disruptive, that sort of defies stereotypes and allows for more compassion,” LaDelle explained to…
Feb
10
Snap Details Brands’ Efforts, In-App Features for Super Bowl 56
Posted in: UncategorizedSnap Inc. is in full pregame mode for Super Bowl 56, noting that sponsored augmented reality lenses were viewed more than 200 million times on Snapchat on the day of the Big Game last year. The company said its advertising partners are leveraging its AR tech stack in various ways, including Camera Kit integrations, Connected…
Feb
10
YouTube Offers a Peek at Product Plans for 2022
Posted in: UncategorizedYouTube chief product officer Neal Mohan shared details Thursday on the Google-owned video site’s product plans for the remainder of 2022. He started with YouTube Shorts, the company’s take on other short video formats such as TikTok and Instagram Reels. Mohan said YouTube will add new editing tools and video effects, as well as enabling…
Feb
10
First-Gen Vietnamese American Sisters Are Resetting The American Dining Table
Posted in: UncategorizedFor a lot of Americans, running to the grocery store to pick up a few items for dinner is a task often taken for granted–there is comfort in knowing where to find most of your key ingredients. But for first-generation Vietnamese Americans like Kim and Vanessa Pham, it can be difficult to feel seen in…
Feb
10
Meta Quest Big Game Ad Shows How ‘Old Friends’ Have ‘New Fun’ With the Quest 2 VR Headset
Posted in: UncategorizedMeta Quest unveiled the full-length version of its “Old Friends, New Fun” spot for Super Bowl 56 during ABC’s Good Morning America Thursday, along with revealing that Foo Fighters will perform at its Big Game afterparty–a 180-degree virtual reality concert on its Horizon Venues virtual event platform. Meta Reality Labs partnered with Anomaly on the…
Feb
10
Zendaya’s Seashell Sales Skyrocket in Squarespace’s Smoothly Spoken Super Bowl Spot
Posted in: UncategorizedWhile an effective tongue twister, selling seashells by the seashore has never been a particularly lucrative business prospect. But in this Super Bowl spot, Zendaya proves that with the right entrepreneurial spirit and a shining Squarespace storefront, business can boom. “As a creator myself–and a Squarespace customer since 2018–I understand the importance of having an…
Feb
10
Swedish EV startup Polestar makes Super Bowl debut with a ‘no cliché’ approach
Posted in: UncategorizedThe brand will make Super Bowl debut with a minimalist style.
Feb
10
Cannabis Users Just Want One Kind of Flower for Valentine’s Day
Posted in: UncategorizedWho wants candy and flowers for Valentine’s Day? Possibly a lot of people, even if those go-to gifts aren’t the most imaginative choices. Cannabis fans, on the other hand, would be happy to skip those traditional symbols of romance and affection. Their message to friends, crushes and partners: nothing says “I heart you” more than…
Feb
10
Bensons For Beds’ Three Year Growth Strategy Sees the7stars Handle Media
Posted in: UncategorizedBritish retailer Bensons for Beds has handed its eight-figure media planning and buying contract to the7stars as the company begins a three-year growth strategy. Backed by European retail sector investor Alteri after it was brought out of administration in 2020, the bed and mattress retailer currently owns 179 stores across Britain, as well as running…
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