Google’s most iconic Super Bowl spots have told love stories, but the brand is going in a different direction this year, highlighting how its new Google Pixel phone helps people of all skin tones take images that help them feel seen. In a blog post from Lorraine Twohill, Google’s CMO explains that smartphone cameras, including…
When the voice of God suggests an airline can unite the world in a way not seen since continental drift, it may be worth 30 seconds of your time. With global air travel slowly stabilizing amid the pandemic’s peaks and valleys, Turkish Airlines is using the prehistoric supercontinent Pangea as a metaphor for flight-aided global…
Keeping a pulse on pop culture has been a recurring theme in the marketing strategy for Taco Bell. Looking to continue that messaging, the restaurant chain made rapper Doja Cat the star of its Super Bowl 2022 ad that breaks all the rules in and outside of the commercial. These rules include embargo times, as…
Split Payments are now available on Messenger to all Android and iOS users in the U.S. The feature enables users to split a bill evenly or customize the amount each person owes, and it can be accessed by tapping the plus sign in a group chat, selecting Payments and tapping Get Started, at which point…
The science is clear–we’re not on track to avoid the devastating effects of climate change. That’s not great news for humanity. But you know who else it’s not good for? A supervillain who wants to take full responsibility for destroying the world on his own terms. In General Motors’ 2022 Super Bowl ad, Mike Myers…
This NFL season hasn’t ended yet, but Amazon Prime Video is already looking forward to next season: when the streamer will be the exclusive home of Thursday Night Football. The company is using the Super Bowl to ramp up its Thursday Night Football campaign, running a 30-second ad during the game that it created with…
Krishna Subramanian, co-founder and CEO of influencer marketing platform Captiv8, has one piece of advice for Super Bowl advertisers: don’t copy and paste your content from the big screen onto TikTok. “It’s about looking at TikTok as an extension of your TV ad,” he said. “Carry that same theme over, but make it super authentic…
The fresh allegations that Google rigged ad auctions in their favor is hardly surprising for publishers. For years, publishers have noticed irregularities about the platform’s ad-tech stack, which processed an estimated 90% of all impressions in 2020. According to four publisher executives and consultants who spoke to Adweek, it is hard to get robust data…
A uniform slab of brutalist concrete, Coca-Cola’s word headquarters soars 29 stories into the sky from Atlanta’s downtown business district. Even with the omicron variant having scrambled many companies’ plans for employees to return to the office, the roughly 4,200 people employed by Coke can be found in and around this city–living, working and, as…
Because football isn’t the only sport that exists, Betclic Group decided to defy the odds and go in search of people who are passionately dedicated to sports that are unlikely to reach newspaper covers.
The former governor of Alaska is expected to testify about the ways she felt defamed by an editorial The New York Times published in 2017.
Pressure is on the social media platform to move faster in building new products.
Musicians Miley Cyrus and Dolly Parton will star in at least one of T-Mobile’s Super Bowl ads this year, the brand announced via a short teaser video on Twitter. The carrier will run two 30-second spots in the Big Game, one in the second quarter and one in the third. The ads, both produced by…
2023 will mark a decade since I departed Winston-Salem State University in service to something bigger than myself. In retrospect, there are certain core principles and experiences that prepared me for the advertising and marketing field specifically. In sharing just a few, the hope is that recruiters, agencies and portfolio schools further create space and…
Gong, the reality platform leveraging artificial intelligence to transform revenue and customer-facing teams, today revealed the sound of success – understandable in any language – in a new commercial that will air during the Super Bowl. The spot, highlighting Gong’s ability to help businesses increase sales, is running (loudly) on NBC and on social media.
The new Super Bowl commercial communicates the benefits of the Gong Reality Platform™ in a fun, visceral way. “If after seeing the ad you don’t recognize the sound of winning, or associate it with Gong’s brand name, you probably had your sound muted,” said Udi Ledergor, Gong’s Chief Marketing Officer. “We love helping our customers win more sales and we enjoy celebrating them in a fun, loud way.”
Fueled by the desire to Never Stop Exploring, The North Face SS22 takes us on a journey into another dimension. Produced by C41 and directed by Leone, the campaign celebrates the brand’s timeless NSE collection by crafting a new world in which time and space are of no consequence. Surreal landscapes and unknown portals shape this uncharted territory, inviting us to wander, free our minds and uncover our own personal stories in a world where exploration knows no limits
A young couple puzzles their way out of the first relationship crisis.?
At Sunday’s game, Dr. Dre, Snoop Dogg and Kendrick Lamar will lead the first-ever halftime performance with rap at its center. The genre has taken a roundabout path to get there.
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