Hasta La Creative!

The Pepsi halftime show won the Super Bowl. #HipHopWonTheSuperBowl I can see the argument for this claim. A star-studded 14-minute hip-hop medley has the kind of impact that no ad will ever deliver. But does it make people want to drink more Pepsi? This ROI question hangs over all the brands who invest in Super […]

The post Super Bowl LVI Brand Advertising Highlights (A Monday Mandatory) appeared first on Adpulp.

Though most of the attention for smart home gym startup Tonal centers around its fitness equipment and star-studded campaigns, the intense, galvanizing script is the secret sauce that helps the brand connect with its consumers. Tonal’s script writer, Tonja Ren?e Stidhum, is part of the team that feeds the company’s coaches inspirational words for workouts….

Why brands should choose long-term meaning over ‘winning Monday’.

In its ambition to see half of its revenue delivered by digital transformation and technological services, Japanese agency network Dentsu has announced its intent to spend up to $2.6 billion on investment activity over the next three years. The group, which owns advertising services agencies including McGarryBowen, Carat and Isobar, reported organic growth for the…

As ros? champagne sales continue to grow, wine and spirits company Mo?t Hennessy recreated a traditional French cinema house in British luxury department store Selfridges to showcase its ros? portfolio. The bar, called Ros? Lumi?re, is taking over a space within Selfridges’ flagship London store from Feb. 7 until June. The venue resembles an art…

Some of the most popular U.K. dating apps have joined forces to back the British government’s message for their users to “Get Boosted Now” for their Valentine’s Day message. Tinder, Ourtime, Match, OKCupid, Hinge, Plenty of Fish and Grindr will aim to persuade their users in England to get their Covid-19 booster jab. Ahead of…

(TrendHunter.com) From decluttering toy initiatives to animal-themed dusters, the February 2022 life-stages trends cover a range of innovations for all generations.

One stand-out example from the list includes the…

Every year, Super Bowl ads contain hidden Easter eggs, obscure references, inside jokes, cameos and homages. Adweek watched every ad over (and over again) looking for the best gems. Here’s what caught our attention and let me know what ones you spotted by tweeting at me. Taco Bell This ad is clearly a troll of…

Peter Thiel, one of Donald J. Trump’s biggest donors in 2016, has re-emerged as a prime financier of the Make America Great Again movement.