Nearly three years since Stranger Things viewers last traveled to Hawkins, Ind., one of Netflix’s most popular original series is finally returning in May. Stranger Things creators the Duffer Brothers said today that the show’s fourth season will be split into two parts–and that Stranger Things will end after a fifth and final season. Top…
On a day where love reigns, you might find yourself paying the outstanding installments on your credit card for an ex-partner’s gift. This is why Itaú Bank, in partnership with Grey Argentina, has created “Ex installments” to take care of the remaining payments of the gift that at one time was bought with so much love.
The entertainment industry has a real influence on how collective minds are shaped. This industry, especially the video games business, has been spreading gender stereotypes and oversexualization of women for decades. Even though some efforts have been noticed in the last years, it is too little and the road to a better representation of women is still far ahead.
NGO Women in Games, that supports better gender diversity in the video games industry, wants to show the public and gaming studios how women are often portrayed in games with the #GenderSwap experience.
The United States Olympic & Paralympic Committee (USOPC) is partnering with Paralympic champion Andrew Kurka and Paralympian Joy Rondeau to promote the Beijing 2022 Winter Paralympic Games with spots from Saatchi & Saatchi launching this Sunday during the Winter Olympics’ closing ceremony.
This campaign is a continuation of the USOPC’s first-ever Paralympic awareness campaign, a creative partnership with Saatchi and Saatchi, entitled “Show the World,” which first launched ahead of last summer’s Tokyo 2020 Paralympic Games.
The fast-paced, powerful spots aim to put Paralympians and their amazing athletic feats front-and-center – maintaining their humanity without a narrative driven by disability. Increasing awareness and bringing excitement to the Games, the campaign will showcase how the Winter Paralympics are impossible to miss, showing the world that Paralympic athletes are proudly part of Team USA.
We take every chance for a good idea
ADLANTIS – Strategy. Design. Film.
Even in the most ordinary situations like in a supermarket creativity can unfold – there is always time for good ideas.
Harley Davidson doesn’t want any more riders losing their lives from not wearing a helmet, so they’re launching a marketplace that sells parts from riders who did. To encourage buyers to save their own life, a free helmet is offered with every purchase in their memory.
AMC Networks to offer addressable inventory across all original programming.
Meta CEO Mark Zuckerberg and chief operating officer Sheryl Sandberg have largely managed to avoid appearing in front of legislators both in the U.S. and abroad despite a myriad of controversies and requests for the presence of the company’s two most public faces. This week, that responsibility shifted to someone with considerable experience in those…
TikTok allows users to add their pronouns to their profiles. Rather than selecting pronouns from a list, users can type their desired pronouns and choose up to four to display. Our guide will show you how to add your pronouns to your TikTok profile. Note: These screenshots were captured in the TikTok application on iOS….
For years, brands have co-opted Black culture in a performative effort to appeal to a population who previously ignored or didn’t find their products relatable. From the recent over-utilization of “pushin P” to apparel brands adopting Megan Thee Stallion’s “Hot Girl Summer,” digital blackface has become ever apparent as brands rush to post culturally relevant…
A year after completing its first national linear TV addressable campaign, AMC Networks is expanding its addressable offerings to include all original programming from AMC and WE tv this year. The company is selling three addressable ad units in every hour of those shows–across three ad pods in each program–throughout 2022, to ensure that households…
The cost of SEO services doesn’t have a definitive answer. This is because SEO pricing can vary depending on the scale of your business, your goals, your requirement for seeing results and the status of your search presence, among many other variables.
So pricing points will differ, and what is a steep rate for one business could be easily affordable for another.
Although it’s crucial to know what you’re going to be spending for marketing your business, it shouldn’t dictate or limit your decisions. Because this is an investment toward commercial growth and not a cost.
People find businesses with a mere search online. A successful SEO campaign can deliver hundreds of extra leads per month and boost ROI. On top of that, SEO leads convert 750% higher than traditional outbound leads.
How Much Does Good SEO Cost?
A full SEO campaign may cost you at least $800 a month. The rate can increase depending on the services your project may require, like content production, link building and Google My Business management, among a host of others.
If $800 per month sounds steep, you could still get professional SEO work for under that.
A Backlinko analysis reveals small businesses tend to spend under $500 a month. Of course, the difference between an $800 service and a $500 is results; the same report shares a correlation between higher satisfaction from SEO services that cost more versus ones in the $500-mark.
SEO rates also differ between agencies and freelancers; the former tends to get paid more because they’re likely to have more resources and further capabilities. The beauty of letting professionals, agency or freelancer, do search optimization for your business instead of the DIY approach, you’ll have options on how to pay.
SEO Pricing Models
SEO packages and services are structured differently. It all depends on your industry, size, goals, duration of the campaign, and other specifications.
Here are the different pricing models you may encounter.
Per Hour
These are commonly seen from SEO consultants and freelancers.
Hourly rates can average from $100 to $250 depending on what you require from the SEO. Highly skilled and more experienced specialists could charge higher rates for their services. If your SEO needs don’t require too much work and you don’t have much cash on-hand yet, this payment structure could be ideal.
Project-based
Project-based are campaigns where SEO work isn’t recurring. For example, your business is holding a special promotion for only a month. In this case, project based SEO might be for you.
Prices for project-based SEO range between $800 to thousands of dollars or more depending on the complexity of the campaign and resources needed. Price will vary depending on the popularity and experience of the agency. For small businesses, it’s best to find agencies that have the experience but are reasonably priced for your budget.
Monthly Retainer
Monthly packages are a common setup for SEO agencies. If you visit a professional SEO website, you’ll see that this is mostly referred to as an SEO package.
The average cost of full SEO campaigns can range from $800 to $5,000. SEO companies that have been in the industry for a long time could be more expensive.
This is the most popular pricing model when it comes to SEO because your agency isn’t limited by time. Therefore, they can focus on getting you the best results possible.
SEO Pricing Factors
You must be wondering how these companies decide how much to charge you. Well, there are SEO price factors that they consider and this comes after they have evaluated your website.
Some of these price factors are:
Why Cheap SEO Won’t Work
We’ve established that hourly rates from experienced consultants, freelancers, and solo agencies can average from $100 to $250. If an agency charges you $700 for a full SEO campaign, that means you’re just getting less than 7 hours of work done on your website, per month.
That isn’t even enough time to write 3 landing pages, or 3 blogs, or even optimize three landing pages. You’re spending money on services that is likely:
You may think you’re saving money by going with a freelancer or agency that promises big results for a cheap price, but you’ll end up spending more in the long run if your website loses visibility or is put in a bad light.
SEO Company Red Flags to Watch
SEO is cost-effective, however you’re still spending money so it’s best to do so wisely and in a company that will deliver results.
Here are six red flags to watch out for when looking for an SEO agency.
Good SEO Agencies
Good SEO agencies take pride in what they do and regard SEO at a high standard. They will look at your business and your website as a whole, and do extensive research in order to pinpoint weaknesses, strengths, opportunities, and threats within your industry and business.
Here are some ways to spot a reputable SEO company.
You can always reach out to the SEO company first and try talking to them. You’re going to spend hundreds or even thousands of dollars on SEO so it’s best to learn about the services you’re getting and what the company could offer. Consider this as an interview. You can gauge how experienced an SEO agency is by meeting with them either by phone or video conference.
Invest in Good SEO
Increased rankings means more visibility, increased brand awareness, more website traffic, more organic or unpaid traffic, and more clicks. All these can mean an increase in leads and sales.
As a business owner or marketer, you need to be sure that SEO will deliver results and put money back into your business.
Google receives over 5 billion searches every day. Those searches mean people are looking for information and are interested in finding products or services that will fulfill their needs. Your website needs to be seen by these users and it needs to appear on search results. However, not all search result positions are equal.
The number one spot on Google receives an average of 31% of all clicks. When we take the top five organic results on Google, that’s 67.60% of all clicks. Meanwhile, the second page of Google, along with the rest of the pages gets just 25% of the clicks. So if your business is on the second or third page, you’re as good as invisible.
Good SEO ensures your business is in plain sight on search engines.
But good SEO is not magic that happens overnight. It’s a long process that includes countless strategies, skilled professionals and innovative tools that provide insights. Although the services you pick need not be expensive, never base your decision on price alone. Consider the value that price can deliver for your business. And make that investment for the future of your brand.
Itamar Gero is the founder of SEO Reseller, a global digital marketing solutions provider that empowers agencies and their local clients all over the world. When he isn’t working, he’s traveling the world, meditating, or dreaming (in code).
Do you open every email from every campaign you signed up to? Or are there some you just completely ignore? According to the numbers, with a mere 15-25% average open rate, this means a whopping 75-85% are completely ignored by the email recipient. So, for marketers who are using email marketing campaigns the big question is how do you design and create an email marketing campaign that people always open? Below are some easy tips and tricks to bear in mind for your next email marketing campaign.
Be consistent with frequency.
‘It gets really confusing for your recipients if you are sending your email marketing randomly’ says Larry Gonzales, a tech journalist at Dissertation writing service. Try send your campaigns or newsletter on the same day, at roughly the same time, so that your readers always know when to tune in.
A good email frequency best practice is twice a month, however, it might not be exactly the best practice for your company, so the big takeaway is do what is best for you and your company and what you can consistently commit to. Once you have decided, share this upfront with your email list.
Express yourself
Impersonal email marketing campaigns come across as boring and will be ignored in your inbox. They need to offer something of value to your subscriber and the best way of doing this is by not being afraid to express yourself. Showing a little emotion is always a good thing.
Timing is everything.
If you haven’t taken a real, long, close look at your email subscriber list and figured out when your email campaigns are opened and read the most, now would be an excellent time to do so. Writing and scheduling your email campaigns to coincide with when your subscribers are most likely to read them is good business and makes sense. According to research conducted in 2019, the best days to send email newsletters are Wednesday-Friday and the best times to send emails are normal business hours, so 9am -5pm.
Scheduling emails to send at the appropriate time is an easy way to make sure your emails get sent at the right times. You get to cross something off your to-do-list, the email gets sent at the right time, and you help manage other people’s expectations about when you will be responding. It saves time and energy and is useful in business as well as personal emails.
Choose a clear subject line and a familiar ‘from’ name.
These two things are extremely important. ‘People read the subject lines and if yours is unclear or too long, your email will not be opened’ explains Helen Anderson, a business writer at Best essay writing service. A subject line that is short and to the point of what is going to be covered in the email is best.
A familiar ‘from’ line is also equally important. You want to match the user’s expectations when choosing your ‘from’ name. If they subscribed to an emailing marketing campaign for your company, then they will expect the from name to be pertaining to your company name.
Welcome emails are essential.
The most active a subscriber to your email campaign is, according to research, the first 48 hours after they sign up to the campaign. A welcome email, packed with good value is essential for open rates and keeping them engaged. Research goes on to suggest that a welcome email improves your open rates later on down the line as well. A whopping 86% life to unique open rates.
Not only do you want to send a welcome email, but you want to make the content of high value, such as adding a new member discount code or a great piece of content.
Choose quality, reader focused content.
Your email marketing campaigns represent your brand and your business. They need to reflect your brand, but they also need to provide good, high value, high quality content to your subscribers, or they will not open your marketing emails at all.
If you want your next email marketing campaign to be successful, these are some great tips to follow. Using these tricks will ensure a successful marketing campaign.
This guest post was written by Madeline Miller, a business writer at Grade On Fire. She has more than 7 years of experience in Security and Business analysis, as well as a background in data analysis.
If you’re an aspiring or new writer in the content marketing space, then a few terms might have you confused, or you may be using them interchangeably. Web copy writing and content writing are two such terms. Although very similar in nature, web copy and content writing have distinct characteristics when it comåes toå publishing written material. Web copy is often encapsulated under the umbrella term of “content writing,” but it has some unique characteristics that are not found in other types of content. Let’s learn about them below!
Web Copy vs. Content Writing
In an overarching sense, web copy is one of the types of content writing that is done to promote a business or organization. To be specific, web copy is the text and content that you see on the webpages of any website, such as home page, about page, services, page, contact us page, etc. Basically, any written text you see on a landing page is considered web copy. On the other hand, writing mediums such as blogs, articles, etc., represent the rest of the content marketing realm.
One of the important ingredients of a web copy is a clear Call to Action (CTA). Though articles and blogs often have a CTA too, CTA is an integral element of a web copy since each webpage serves a specific purpose. Keyword selection and placement is another critical element of a web copy. You need to have geographical and location-specific keywords for a web copy to be relevant and effective.
Overall, the strategy for a good web copy and a content marketing campaign go hand in hand. Companies hire content writing services to take care of their content needs. Let’s learn more about how professional content writing services helps with the growth and awareness of a brand:
1. Create a Community Around your Company with Content
If you want to benefit from the power of community, then content writing can help you do that. When you provide valuable information to your target audience regularly, they are bound to form a relationship with your brand. Sharing content is an excellent way to create and maintain a narrative about your services or products in the market. It also allows you to create a long-lasting relationship with your target audience and customers.
Content like blogs and articles are also easily shareable, which means your social media campaign can greatly benefit from them. You can share your regular blogs on all your social media platforms. If you’re sharing content that your audience really likes, they will also share it on their own platforms, which will increase your reach even further.
2. Achieve Long-term Goals & Establish Authority
Content writing is a way for you to answer the most pressing questions of your audience and cater to their needs. If you create valuable content consistently, it will help establish you as an industry leader, or an authority in the eyes of your target audience.
Even if you write one valuable blog that helps clear the confusion of customers, you’ll have an audience for all life. The key is to maintain that credibility. Once you establish yourself as an authority figure, it is easier to maintain and increase your reach by posting useful blogs consistently.
People trust businesses that share honest insights and valuable information with their customers. When you share information that actually helps your audience in some way, it will help establish your content and company as an authority figure. The key to achieving such a position in the industry is by providing helpful and accurate content that informs and encourages discussions. That is the easiest way to build yourself as a trusted brand.
Sharing blogs and articles on social media is also an effective way to increase your website traffic. With this strategy, you can engage your audience and build a community around your posts. It will help you share insights from your company, and reach new and prospective customers. You’ll also get a better idea of how much traction your blog can bring you on your social media accounts.
3. Achieve Goals Organically with High-Quality Content
You don’t necessarily need paid advertisements to promote your content. Although content like blogs and articles require a consistent and thoughtful approach to rank higher, it doesn’t always require advertisements. This means that once your blog web pages begin to rank with a keyword, they are set for high traffic. Your only goal from that point onwards would be to make sure that your website retains its rank.
This can be done by posting high-quality blogs regularly. For this, you can hire content writers who can deliver high-quality content on a consistent basis. Regardless of your overall strategy, advertising through content is free of charge at the end of the day.
4. Stay Connected with Your Audience
Another reason why content writing is important in advertising is that it allows you to stay connected with your audience and share all your news directly with them. Whether it’s a success story or news of changes in your company, keeping your audience in the loop is a great way to keep them invested in your business.
It is an excellent tool to help you highlight what your company is up to. Whether you are expanding your team, introducing new products, or trying out new systems, you can share all this news with your audience through your content. When it comes directly from you, it will help build trust and connection with your audience.
Final thoughts
Article writing is an essential skill in the world of digital and content marketing. Make sure you hire a credible and high-rated web content writing service to help you create content and maintain your marketing calendar.
Michael Tonge is a firm believer in betting on oneself. When he decided to step away from an agency role, he co-founded The Culture LP–a collective of visual artists, musicians and creatives on a mission to improve the quality of life of Black and people of color globally through the power of the arts. Tonge…
A hand gently squeezing a lemon. A wooden spoon slowly stirring a glass pitcher. A family enjoying a cool beverage on a sunny day as folk music underscores the breezy scene. On any other day, you’d likely be witnessing your standard ad for a lemonade brand inspired by a kindly grandfather’s beloved recipe. Today, however,…
The pandemic continued to weigh heavily on the Culture Rising: 2022 Trends Report (formerly the Topics and Trends Report) from Facebook IQ, Meta’s research arm. Facebook IQ wrote in the report’s introduction, “The physical, mental and spiritual effects of the coronavirus pandemic have been profound. In our latest global foresight survey, we found out that…
The soda brand’s marketing VP explains the comeback of the 2016 Super Bowl ad star and why self-referential ads are a hit with Gen Z.
We are at the beginning of the defining revolution of our time: The Fourth Industrial Revolution, also known as Industry 4.0, was first marked in 2015 by a team of scientists in Germany. Whether you know the terminology or not, the effects of Industry 4.0 are all around us–artificial intelligence, Internet of Things, cloud computing,…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
