YouTube chief product officer Neal Mohan outlined some of the Google-owned video site’s plans to prevent the spread of misinformation in a lengthy blog post this week. He wrote in his introduction, “Over the past five years, we’ve invested heavily in a framework we call the 4Rs of responsibility. Using a combination of machine learning…
Snapchat introduced the ability for users to share their live location with individual friends for a set amount of time via its Snap Map feature. When a user chooses to share their live location with a friend in the Snapchat application, they’ll need to decide if they want to share their location for 15 minutes,…
We’ve spent some time brewing up a new creative platform and assets for Cocio as part of the brand’s strategy to establish hot Cocio as a relevant choice of beverage within the movie occasion. Cocio is all about being part of a tribe – standing up?for each other. We interpreted “A sip of ?Cocio?elevates?Good Moods by?refocusing on who you’re?with, not what you’re?doing” with a multi-platform campaign, through-the-line consistency all aimed at the Gen Z target group. Take a nice warm sip of delicious entertainment right here. Enjoy.
Duolingo wants to get into the hands of more 16-22 year olds, so we created an interactive singing game built off of what they already know and love, their favorite songs.
ODEON Cinemas Group, Europe’s largest cinema operator, has unveiled a new creative platform to support its new brand positioning ‘We Make Movies Better’, developed in partnership with creative agency ELVIS. The launch follows ODEON Cinemas Group’s appointment of ELVIS as its pan-European lead creative agency last year.
ODEON Cinemas Group engaged ELVIS to develop a new creative platform to inform all internal and external communications, based on its new global ‘We Make Movies Better’ purpose and brand framework, in order to get people back into cinemas and to generate guest love and loyalty.
The new brand work taps into insights from research conducted by ELVIS, which showed that post-Covid, people are craving escapism, adventure and excitement – all things offered by a trip to the cinema, where you can forget real life for a short while and enjoy a unique experience.
A prefeitura de Paris confirmou esta semana que adiou para o começo de 2024 os planos de banimento do tráfego de carros no centro histórico da capital francesa. Anunciado na última segunda-feira (14), a mudança tira o planejamento imediato mirado até então para este ano e alinha o projeto com os trabalhos da cidade para …
Leia Banimento de carros no centro de Paris fica para 2024 na íntegra no B9.
Shares of a copy of Batman No. 1 will be sold by an online collectibles company in mid-March.
The sandwich chain has engaged Tombras to bring its ‘Refresh’ to life with younger consumers behind a playful but authoritative voice.
Shopping platform Wish is the latest ecommerce company to throw its hat in the shoppable video ring. The platform’s parent company, ContextLogic, unveiled a new feature this week called Wish Clips, which allow merchants to create short videos that demonstrate their wares for users and link to their stores, carts or an option to purchase…
Getting more women drivers on the track starts with giving their careers the fuel it deserves. We’re proud to officially sponsor all women drivers in @NASCAR now and for years to come.
This car is by your side at any time and in any place.
Nut industry leader John B. Sanfilippo & Son has relaunched its iconic Squirrel brand, with a new identity and positioning developed in partnership with global brand design agency Straight Forward Design.
Founded in Roxbury, Massachusetts in 1888, Squirrel has become one of America’s most iconic and well-loved nut brands, seen everywhere from Rear Admiral Richard E. Byrd’s pocket as he explored the Antarctic, to Hollywood stars’ dressing rooms.
Amidst the challenging business conditions of the pandemic, John B. Sanfilippo & Son asked Straight Forward Design to reimagine the Squirrel brand, giving it a reason to exist in a crowded marketplace and in its wider portfolio of brands.
John B. Sanfilippo & Son tasked Straight Forward Design with reinventing the Squirrel brand while celebrating its unique legacy and heritage, ensuring it would appeal to “Gen Next” and the food obsessed. The new brand needed to drive taste appeal, hero-ing Squirrel’s exquisite flavours, ingredients and creation methods.
The brand is also looking to a sustainable future, with planned activity including partnerships to protect habitats and wildlife by educating people and supporting rural communities.
To achieve all of this, Straight Forward Design started by putting the nut back at the centre of the story. The new Squirrel brand draws on an impressive history, borrowing from its rich back catalogue of iconography and ephemera and updating it for a modern audience. It also takes inspiration from fashion for its architectural principles, with signature, diffusion collections, and high-end couture taste sensations.
The new positioning is all about celebrating the nut, brought to life through a new, updated squirrel character with a new name, Zip (after the famous Squirrel product Nut Zippers), and a whole back story. Zip constantly scours the earth to gather the greatest nuts and ingredients. The charming character is free to roam around the new, art-deco inspired logo, never in the same place twice, and always on the move.
Squirrel’s new packaging is designed to offer the customer a premium experience from shelf through to eating, incorporating the brand’s origin story, the nuts and their ingredients, and an explorer’s map to guide the consumer through the brand experience.
Part of a new campaign for Pokémon Legends Arceus, showing what happens if characters ambush a dating show.
He founded the influential trade magazine Black Radio Exclusive and presented a popular annual conference that featured unknowns and superstars.
For art director and artist Deja Pocahontas Mays, using her passion and creativity to celebrate Black culture has a been a driving force in her success. Mays and her team at Momentum Worldwide partnered with the Walt Disney Company’s Disney on The Yard, a diversity, equity and inclusion program that empowers Black talent from historically…
Snap Inc. is bringing the buddy system from the camp swimming pool to Snap Map. Snapchatters can now opt to share their real-time location with a specific friend, for a time period that they choose, so that, for example, that friend knows they are safe while en route to meet them or on their way…
McDonalds has begun a digital competition in the U.K. asking customers to share their stories of what they eat when they go to one of their restaurants. The marketing drive titled “My McDonalds Story’ is running through the brand’s app and emails asking users to create a story to be entered into a draw to…
New categories recognizing the people behind the work have been added this year.
Korean filmmaking is having a moment outside its home country, thanks to movies such as Academy Award winner Parasite and Netflix hit series Squid Game. Fans of those will be drawn to the latest installment of Apple’s long-running “Shot on iPhone” campaign, an ode to Korean cinema and culture. The brand enlisted one of South…
When it comes to post-cookie preparedness, one year can make all the difference. So says new data collected by video ad platform Teads, in the second iteration of its annual survey of nearly 450 publishing executives on their state of readiness for a cookieless internet. The analysis, which was shared exclusively with Adweek, will be…
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