When Nene Parsotam was commissioned by Goldman Sachs to art-direct the Innovators In STEAM (Sciences, Technology, Engineering, Arts and Mathematics) photo series for Black History Month, she found the perfect opportunity to showcase emerging Black talent in the tech field. “The innovators were from wearable tech, architecture, tech in music and AI,” the London-based art…

The latest campaign from Kind, the maker of granola, snack bars and smoothie bowls, isn’t what consumers have come to expect: Instead of persuading people to buy its products, the brand is telling the public to pick fresh foods instead. Why? Because the latter option is healthier than the former, and a company that purports…

Social justice must become the operational identity for brands.

Eighteen months after Facebook committed to limiting the spread of misinformation, new research from the Center for Countering Digital Hate has found far too much of it, especially on climate issues, still getting through to users’ feeds. In the summer of 2020, Facebook said it would add labels “on the worst of the worst misinformation.”…

PureWow has entered the chat. The publisher, one of two editorial titles owned by GMG, announced the launch of its newest commerce initiative on Wednesday morning, a text-to-purchase software called wowtext. The platform, which PureWow developed in-house, allows participants to purchase products directly through text message, the latest in a series of efforts from publishers…

IHeart Radio’s 2020 Best Comedy Podcast winner Conan O’Brien took a different approach to humor in a recent episode of his podcast series Conan O’Brien Needs a Friend, highlighting his funniest ad reads. In the newest “Oops, All Ads!” episode, which aired last night at midnight PT, ads across clothing, tech and food including brands…

An employment guide for the British advertising sector around the LGBTQ+ community has been published to improve workplace inclusivity. Led by Outvertising, the Employer Inclusion Guidance is a 20 step proposal for advertising and marketing bosses to help improve employee experiences within the workplace and to build a better framework for LGBTQ+ inclusion. Outvertising is…

Brand Name: McKinsey: The Case For Her
Campaign Title: #TheUnholyGoddess
Media Type: Ambient / Outdoor
Industries: Public interest, NGO

Synopsis:
In India, people worship many goddesses, and also consider women goddesses. But still, women aren’t allowed to enter temples when menstruating, because they’re considered “impure”. #TheUnholyGoddess is an activation that showcases idols of Indian goddesses outside their own temples. Through this activation we shed light on the myth, to promote menstrual education in a society that truly needs it.

Credits:
Art Director – Hitarthy Shah, Ria Kulkarni
Copywriter – Rohit Wani, Omkcar Shethe, Saloni Mittal

Innocent–the Coca-Cola-owned drinks brand which claims to produce “natural, delicious drinks that do good for the planet”–has seen its animated “Little Drinks, Big Ideas” campaign banned by the Advertising Standards Authority (ASA) in Britain. This could impact the future direction of its and other brand’s environmental marketing messaging as a result. The advertising campaign by…