Hasta La Creative!

Let Your Story Continue.

The brief was to create awareness for the wealth transfer and management services of Meristem Nigeria. The target – Nigeria’s Mass Affluent. Our solution was to innovatively use the brand’s chief storyteller, Mrs. Nike Okundaye (AKA Mama Nike) of the famous national art gallery, Nike Art Gallery, to tell the story of generational wealth. Who continues a story is as important as who started it. So we dimensioned Mama Nike by featuring not only her, but also her lineage (daughter and grand-daughter) and told a warm and artful story of the transition of wealth from one generation to the next.