Kathy Parker knows a thing or two about creating memorable experiences. Aside from it being a central part of her day job as the global president and cmo for Grey Goose Vodka, Patr?n Tequila and Agave brands at Bacardi, Parker has a history of creating memorable brand positioning. Her portfolio includes the iconic Dove Real…
The company bought every employee a VR headset.
Anheuser-Busch InBev will run six spots in the game, including one for its Cutwater Spirits canned cocktails.
Wieden+Kennedy has promoted Ryan Fisher to managing director of its London office, taking over from the departing Helen Andrews. Fisher, who initially joined the London office in 2007, most recently held the same role of managing director at W+K Tokyo. He returned to London to join its management team in 2020 and will now take…
Anheuser-Busch didn’t run a Super Bowl commercial for Budweiser last year, opting instead to redirect resources and marketing dollars toward educating the public on Covid-19 vaccinations. The decision broke the beer brand’s 37-year tradition of appearing in the Big Game. This year, however, the self-proclaimed King of Beers is back, and it’ll be accompanied by…
With the Winter Olympics in Beijing just days away, some of the world’s most elite athletes are in the final, stressful preparations for the biggest event of their sporting career. The International Olympic Committee (IOC) is celebrating the crucial role of their supporters to see them to the finish line. The IOC’s new campaign launches…
Once an ordinary citizen stumbles into the culture war, it can be hard to get back out. Just ask Michael Fanone.
The league hauled in $1.8 billion worth of rights deals this season, according to a new report, after embracing sports betting and liquor.
The network’s boss, Jeff Zucker, tries to make up for lost time by signing Chris Wallace, Audie Cornish and Eva Longoria.
Brands put an emphasis on health and wellness, sustainable practices and immersive experiences
Ad spend is set to grow by 9.2% this year, fueled by the rise in digital activity which is expected to account for over half (55.5%) at $408 billion. According to the Dentsu Global Ad Spend Forecast, spend will reach $745 billion this year with China, Japan, Germany, the U.K. and the U.S. expected to…
When traveling it’s obviously more convenient to know the language of the land, but even then with some words, things can go awry. That’s what learning app Busuu wants audiences to understand as it aims to grow awareness. In its first campaign for the brand, creative agency Motel was briefed to “help increase Busuu’s brand…
It was only a century ago, in 1921, when the Football Association–British soccer’s governing body–banned women’s soccer, saying the sport was “quite unsuitable for females.” One hundred years later, on a cold day in November 2021, 30 young women gathered in the Aston Villa arena in Birmingham, U.K., for a heated game of street soccer….
Consumers expressed concerns about inflation in 2021, yet searches for higher-priced businesses on business directory and crowdsourced review forum Yelp increased during the year, according to the Yelp Economic Average report for the fourth quarter of 2021, released Wednesday. Yelp wrote in the introduction to the report, “In the fourth quarter. the labor shortage and…
Crypto.com’s successful acquisition of naming rights to the Staples Center demonstrates how brands must rely on creative destruction to stay ahead of the competition.
The debate over ‘woke M&M’s’ continues to rage on.
It marks the latest effort by U.S. lawmakers to use the Olympics to raise concerns about China’s human rights record.
Users and brands on TikTok feel the need–the need for speed. TikTok introduced TikTok Instant Page Tuesday, calling it a lightweight native landing page within the application that loads up to 11 times quicker than standard mobile pages. Users trigger Instant Pages by tapping a call to action or card within an ad, and they…
Founded all the way back in January 1647, the Posten Norge (Norwegian Post) has been around long enough to see changes in everything from the country’s rulers to methods of delivery. Celebrating a legacy so impactful requires taking a look back in time. In celebration of 375 years delivering mail, the Norwegian Postal Service is…
The tweet earned responses from Elon Musk, Tyler Winklevoss and Burger King
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