2021 was another mammoth year for streaming, with every major service on the market notching subscriber gains as they churned out more content for seemingly insatiable viewers. But it was also a more challenging year for some of the biggest services on the market as domestic growth stalled and they scrambled for other ways to…
Shoppers won’t be able to enter the store to browse or purchase anything onsite.
Staying healthy? We can’t be satisfied with just that.
To protect our health and earth,
We’ve blogged.
To protect our health and animal,
We’ve gone vegan.
So, how about this?
They call us Bloodonors.
As part of our lifestyle, we regularly donate blood, And protect our health. By protecting our health, We protect other lives.
What we do might be different,
But we’re all called the same.
Who wants to be the next Bloodonor?
Protecting both health and lives,
I’m Bloodonor.
During the past week, we’ve asked key players in the television industry to reflect on what they learned in 2021, the state of the TV advertising marketplace and where things stand with measurement struggles. Today, we wanted to tackle another key industry issue. We’ve written hundreds of stories about all the various streaming services–including how…
New campaign from Colle McVoy debuts just in time for New Year.
Para celebrar as conexões em épocas de fim de ano, o WhatsApp apresentou sua campanha global de Ano Novo com o mote “Não é Ano Novo até que você receba a mensagem que estava esperando”. Segundo a empresa, ano após ano pessoas em todo o mundo usam o aplicativo para se conectar, comemorar e compartilhar …
Leia WhatsApp lança campanha global de Ano Novo na íntegra no B9.
Sevilla Football Club Christmas Campaign
In 2021, there were tiny shreds of hope wrapped in yet another year of Covid-19 pandemic hunkering. People became familiar with vaccine producers Moderna and Pfizer, and “back to normal” only meant more streaming, mobile banking and brands built around social distance. The “new normal” became just normal so quickly that 2020’s ascendant brands, including…
There is a Yiddish proverb: “Better an ounce of luck than a pound of gold.” Well, the American advertising sector may expect both in the years to come as the sports betting sector is expected to grow at speed. With fascination and fandom at an all-time high across properties such as the National Football League,…
A Johnson Controls (NYSE: JCI) divulgou os resultados de um estudo global que avalia o progresso realizado por empresas com foco na sustentabilidade na busca de seus objetivos. Conduzido pela Forrester Consulting e desenvolvido em colaboração com a Johnson Controls em outubro deste ano, o levantamento entrevistou 2.348 líderes de estratégia de sustentabilidade sênior em …
Leia Sustentabilidade é prioridade para mais de 70% das empresas em 2022 na íntegra no B9.
When Covid-19 shut down production for several months in 2020, that didn’t only disrupt shows that had been in the middle of production at the time. It created a ripple effect that extended well into 2021, forcing many series to delay production for more than a year as Hollywood struggled to get back on track….
It seemed like every other retailer ventured into shoppable livestreaming this year as a trend that has already overtaken online shopping in Asia gained a firmer foothold in the United States. From Walmart’s partnerships with platforms like Twitter and TikTok to new influencer-led channels at Saks, Zappos and Nordstrom, 2021 was a year of experimentation…
Rajesh is currently working at Innocean Worldwide, NCR, as a Creative Director. He is a very affable person. He has a mass market sensibility and thinks from his heart. He loves to come up with visual ideas as much as crafting good lines. He believes that the greatest advertising insight is the fact that people just love a good story.
Why are you into Advertising?
I was in Chennai, doing an engineering course. It was really boring. I used to read lots of magazines those days. Once I read about advertising in ‘Competition Success Review’ in their regular section called ‘Fast Track Careers’. That got me interested. I also did a small course in advertising from The British Institute. Then I applied at a few agencies and joined Equations, a small agency in Chennai.
Did you attend school for fine art or design or Communications?
I did a diploma in advertising from The British Institute and BBA from University of Madras.
Tell us about your Awards? How has that impacted your career? Do clients listen to you more?
I have not been a big believer in awards. But I do think it helps in advancing ones career. I have been featured in Lurzer’s Archive a couple of times and recently won a bronze in MTV Buzz In Content Awards, 2021 for Sony Alpha cameras.
Were there any particular role models for you when you grew up?
I was very close to my uncle. He had a theatre club in my hometown. He used to write plays/dance dramas and direct them. I used to be with him all the time. Sometimes, I used to remember the entire plays as I even used to be at daily rehearsals. I had a sense of dialogue and story-telling and he used to seek my opinion from time to time. He was my role model and my university for whatever I know today.
Who was the most influential personality on your career in Advertising?
Sanjay Menon. He was my boss when I was at Mudra, Ahmedabad. I hardly could present on my own. I was really quiet and would get conscious and nervous. Sanjay really encouraged me to present. I also learned identifying the insights behind my scripts. That made me believe that any good idea innately has an insight in it. He never gave us a prior insight to work on.
Where do you get your inspiration from?
From my childhood. From life. From good ads. From movies. From good bosses. From good perks.
What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad?
Yes, it is a bit sad. It is mostly being used as a reminder media in a media mix led by television. Also, digital has really dented print advertising. With attentions moving on to the screens, it’s tough for print. But nothing beats the impact of an impressive print ad in the morning paper. If I like an ad there, I see it many times over the course of the day. I think advertisers should exploit it better. I believe, digital works only after a brand has achieved a certain level of awareness. So don’t cut your print budgets.
As a writer, which is your personal best campaign that you really had lots of fun writing…
I had fun writing the Brilliant Moment campaign for Hyundai when the brand completed 20 years in India. We sourced actual customer stories and turned them into interesting scripts.
If there is one thing you could change in your place of work, what would that be?
Nothing much. Innocean offers us a good work-life balance unlike many other agencies. Work-life balance has always been my priority.
Do you think brands who’s advertising wins awards, do well in the market?
Brands that have a better connect with their audience do well in the market. Sometimes, I find award work too intelligent to be relatable.
What advice do you have for aspiring creative professionals?
Find out all about the industry before you dive in. Sometimes people get in for the wrong reasons and get disillusioned soon. Find out about the perks, the growth, the work hours, etc. before joining.
Who would you like to take out for dinner?
Any of my old friends.
What’s on your iPod? Spotify?
I listen to songs with interesting and profound lyrics.
Mac or PC?
PC.
Whats your Twitter Handle? Instagram?
Instagram: @rajesinha
The New York State judge also ordered The Times to turn over physical copies and destroy any electronic versions of documents a lawyer prepared for the conservative group.
This year, we’ve seen that companies are spending twice as much on their employees this holiday season to show them love. Why’s that? Volume hasn’t doubled, meaning that companies are simply spending more money per gift for their employees to make an impact. Traditionally, promotional gifts have been more affordable items that can be branded…
How does your brand sound? That’s a question that Adweek and panelists from Hinge, Molson Coors, Adswizz, Twitter, Samsung and more set out to answer at Adweek’s Spotlight: Audio event. For generations, audio has been used in advertising, from catchy jingles and catchphrases to emotion-invoking music. But Twitter’s Alex Josephson noted it’s also equipped for…
The launch of Dove’s iconic “Real Beauty” campaign in 2004 marked the first time I had ever seen a body that looked like mine celebrated on television. With what was then considered a bold move, Dove gained a place in my heart and in my Target cart for life by offering something money can’t buy-a…
Backed by Hollywood, the production company Cadence13 is gambling on movies for your ears, featuring stars like Kate Mara, Adam Scott and Kiernan Shipka.
Back in the 17th century, a Neapolitan banker named Lorenzo de Tonti created a living investment system aptly named a tontine. For each tontine, a group of premium-paying subscribers would receive an occasional payout from the aggregated pool of money throughout their life–the only requirement was that they had remain alive to receive it. When…
Electronics show said it still aims for Las Vegas even as more brands move to a virtual tour.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
