A Look Back at 2021’s Best Celebrity Partnership Meals

If you’re a fast-food brand, there is no end to how you can surprise and delight customers: entice restaurant patrons with toys and collectibles (but you’d better make them sustainable); introduce a new menu item (better make it plant-based); or appeal to consumers’ worship of celebrities. The first two options carry a great deal of…

15 Creative-First Agencies We’re Watching in 2022

Each year, Adweek honors a handful of agencies with accolades, with this year’s honorees including The Martin Agency as U.S. Agency of the Year, TBWA as the Global Agency of the Year, Publicis Italy as International Agency of the Year and Mischief @ No Fixed Address as our Breakthrough Agency of the Year. This year,…

Hong Kong Police Raid Stand News and Arrest Staff

Six current or former senior staff members of Stand News were arrested on suspicion of conspiring to publish seditious material. More than 200 officers raided the news site’s headquarters.

Hong Hong Police Raid Stand News and Arrest Staff

Six current or former senior staff members of Stand News were arrested on suspicion of conspiring to publish seditious material. More than 200 officers raided the news site’s headquarters.

Judge Says New York Times Can Retain Project Veritas Memos, for Now

A New York appeals court said the paper did not need to immediately give up or destroy documents related to the conservative group. The paper is still prevented from publishing certain documents.

Maaza: Kaleidoscope

What better way to launch Maaza, the No1 tropical fruit drink in the world, than honoring its Indian roots. That was the thought behind the creative concept of Kaleidoscope, the campaign inspired by the traditional mandala, a spiritual symbol that originated in India. Using a geometric pattern in a circular shape that has strong symmetry, the message is conveyed with a pulsing rhythm that beckons you to a tropical sensation unlike no other. This digital campaign was launched in the Netherlands, France, and Denmark.

Emergency: Everyone deserves a future.

War separates what love creates.

82.4 million people worldwide had to leave their homes, families and lives, due to persecution, war, violence, or human rights violations. With this new campaign, Emergency – an Italian NGO that provides free, high-quality healthcare to victims of war- invites each of us to think about the consequences of war through the eyes of those who experienced it. Let’s make 2022 a year of peace, not war.

INGLOT: Breast Cancer Awareness

In 2020, there were 2.3 million women who were diagnosed with breast cancer and 685 000 reported deaths globally. Breast cancer is one of the most common cancers in Bangladeshi women. An article from The Daily Star dated 26 November 2021 stated that breast cancer takes 6844 lives in Bangladesh every year. Breast cancer could be avoided through early-stage detection and appropriate and timely intervention. The lack of awareness among the people of Bangladesh about this unspoken disease is becoming a reason for the untimely deaths of many women.

To create awareness among the women of our country, Inglot launched a breast cancer awareness campaign I AM AWARE ARE YOU.

Our main objective was to spread awareness about this deadly disease and let the audience know about the fatality and the symptoms of this disease.

Video of Breast Cancer

Procter & Gamble is the latest CES cancellation over omicron

Electronics show said it still aims for Las Vegas even as more brands move to a virtual tour.

KTBO: Famous Toys

Samsung: Hooommme

We love home, but sometimes it can be challenging to manage our daily tasks effectively. “Hooommme” reflects those special moments where you need to take an extra second to make a strategic decision. With Samsung Ecosystem, you can now overcome those unexpected events allowing you to relax and enjoy your place.

Video of Samsung – Hooommme – Gascooker

Video of Samsung – Hooommme – Dishwasher

Video of Samsung – Hooommme – PowerBot

Anytime Fitness: Real AF

Anytime Fitness Integrated Ad - Real AF
Anytime Fitness Integrated Ad - Real AF

Anytime Fitness, the world’s largest fitness brand and fastest-growing fitness club franchise, launched an ambitious and bold marketing platform, integrated campaign, evolved brand identity and redesigned in-club experience. Just in time for New Year’s resolutions, the platform reflects a new brand and operational strategy while addressing the changing expectations of consumers.

Savills: A Savills Love Story

Relationships are at the heart of ‘A Savills Love Story’, the latest campaign launched by global real estate agents Savills and created by London-based ad agency, isobel.

The fully integrated national campaign includes a TV commercial, directed by Oskar Bard. ‘A Savills Love Story’ explores the affection we have for our homes in the guise of a well-honed romcom. Set on a railway station platform – faltering conversations and encouraging looks build towards a heart-felt declaration played out in front of an expectant crowd who burst into spontaneous applause.

Video of Savills_60_TV ad

Volkswagen: Taigo saves Christmas

This year not only does Santas sled fly off, but also the brand new Volkswagen Taigo. A film in the mood of x-mas, created for the pre-sale of the new Volkswagen Taigo.

Video of Taigo saves Christmas

How to Build a Company That Values Wellness

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, House of Wise’s Amanda Goetz shares insights from a recent challenge with mental health. Below, in her own words, she says founders have a unique opportunity to center wellness when…

Fiverr looks to help college football players build their personal brands

A mentorship program aims to prepare the athletes for NIL partnerships.

Honda Motos estreia websérie que relembra seus 50 anos no Brasil

honda-50-anos

A Honda Motos resgata sua trajetória de 50 anos no Brasil por meio da websérie “Cada Sonho, Uma História”, lançada nos canais oficiais da marca no YouTube e em suas redes sociais (Facebook e Instagram). Construída em cinco episódios, de aproximadamente 6 minutos cada, a websérie passa pelos principais acontecimentos da marca nas últimas cinco …

Leia Honda Motos estreia websérie que relembra seus 50 anos no Brasil na íntegra no B9.

5 NFT Trends for Brands in the New Year

NFTs (Non-Fungible Tokens) are one of the biggest trends in the marketing industry right now and set to be a major player in the trillion-dollar marketing industry by 2022. While some might believe the rise of NFTs are just the current shiny new object, I’m letting you know they are here to stay and will…

Top 5 Plant-Based Food Campaigns of 2021

The numbers alone tell an impressive story: retail sales of plant-based food in the U.S. topped $7 billion in 2020, according to the Good Food Institute, with signs pointing to double-digit growth in 2021, much of it coming from coveted Gen Z and millennial demos. More than half of Americans (52%) agree that “the future…

Cleaning Has Changed From a Chore to an Act of Care for Loved Ones

One of the greatest feats a marketer can pull off is altering how shoppers think and feel about a particular aspect of life–especially if the transformation involves positioning a product or service as a necessity. The strategy takes time and is more likely to work in some categories than others. But if done right, it’s…