Dec
15
What the MLB lockout means for advertisers
Posted in: UncategorizedMarketers should consider alternative plans, and side with fans, as a work stoppage spoils Hot Stove season—and threatens a timely start to 2022 campaign.
Dec
15
McDonald's NFT troll highlights metaverse risks for marketers
Posted in: UncategorizedMcD’s NFT is marred by a slur, and other brands’ projects, from Pringles to Taco Bell, attract little action months later.
Dec
15
10 key stats for the best marketers of 2021
Posted in: UncategorizedBreaking down the Marketers of the Year, from digital ad spending trends to naming rights deals.
Dec
15
Major marketer executive exits of 2021
Posted in: UncategorizedThe year was marked by a wave of change at the top ranks of marketers, with plenty of notable names leaving high-profile gigs.
Dec
15
Cream cheese crisis becomes an opportunity for Kraft’s Philadelphia brand
Posted in: UncategorizedSchmeared by availability issues, the brand offers a data-for-dessert exchange
Dec
15
The most nostalgic commercials and campaigns in 2021
Posted in: UncategorizedNostalgia made a huge comeback this year with brands—here’s a look back at some of the biggest rewind moments.
Dec
15
How Coinbase is marketing its new Kevin Durant deal
Posted in: UncategorizedThe basketball player joins a long list of athletes who are interested in crypto.
Dec
15
Most consumers want ‘privacy guaranteed’ seals on digital ads, study finds
Posted in: UncategorizedFindings show why transparency must be a priority when developing cookie alternatives.
Dec
15
Danoninho Ice está de volta com o mesmo garoto-propaganda que se destacou nos anos 90
Posted in: Uncategorized
Quem se lembra do Danoninho que virava sorvete? O Danoninho Ice foi lançado pela primeira vez nos anos 1990 e fazia a alegria da criançada. O simples fato de colocar a pazinha no copinho e deixá-lo no freezer congelando já prendia a atenção e gerava expectativa. Sempre voltando de tempos em tempos, no verão, agora …
Leia Danoninho Ice está de volta com o mesmo garoto-propaganda que se destacou nos anos 90 na íntegra no B9.
Dec
15
Amazon Prime Video vai exibir jogos da Copa do Brasil em 2022
Posted in: Uncategorized
Depois da HBO Max, da Globoplay e do Star+, agora é a Amazon Prime Video que vai se aventurar nas transmissões de eventos esportivos no Brasil. A companhia anunciou nesta quarta-feira (15) um acordo com a Globo que vai permitir à plataforma transmitir uma parcela considerável da Copa do Brasil em 2022, sem intermediários ou …
Leia Amazon Prime Video vai exibir jogos da Copa do Brasil em 2022 na íntegra no B9.
Dec
15
Designer Outlet Owner McArthurGlen Tasks Wavemaker With $40 Million European Account
Posted in: UncategorizedDesigner outlet owner McArthurGlen has named Wavemaker as its media buyer, having appointed it to handle its $40 million account. The designer outlet shopping center company owns 26 locations across 10 countries, which it claims is home to 3,000 stores including Nike, Tommy Hilfiger, Ralph Lauren and Under Armour, welcoming 90 million visitors each year….
Dec
15
In This Tearful Chevrolet Ad, a Grieving Family Restores More Than a Car
Posted in: Uncategorized‘Tis the season for holiday ads that combine the festive spirit with deeply sentimental narratives. Chevrolet is no exception as the brand debuts an emotional campaign that takes a look at how grief can play a natural part of the season. For “Holiday Ride,” the brand collaborated with agency Commonwealth//McCann to bring the story to…
Dec
15
How The Washington Post is Using Data Journalism to Drive Subscriptions
Posted in: UncategorizedThe Washington Post debuted its latest newsletter on Saturday, a free weekly product called How to Read This Chart, in its latest effort to coax readers into routine consumption and boost its subscription figures. In the newsletter, journalist Philip Bump will explore a piece of data visualization–often, but not always, from The Post itself–and walk…
Dec
15
60 Gift Ideas for Dads – From Two-Headed Screwdrivers to Baby Boomer-Targeted CBD Prerolls (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) From boomer-inspired board games and countertop beer taps to high-end whiskeys and luxury watches, this list of gift ideas for dads has got you covered, no matter your old man’s tastes.
If…
Dec
15
MediaMarkt: EVEN SANTA CLAUS CAN FIND THE PERFECT GIFT!
Posted in: Uncategorized
Christmas has arrived this year too, with its timeless magical atmosphere. But what’s changed is what we wish for, always more and more technological: this is where the new Christmas film for the German brand MediaMarkt starts off.
The story starts off in a snow-covered Lapland, in a Santa Claus factory in a flurry of activity preparing for Christmas Eve. Everything seems to be working perfectly until a strange letter arrives that distresses Santa Claus, the top expert concerning surprises and gifts. Luckily, there’s a team of eager hi-tech elves and MediaMarkt’s timely advice to come to his aid.
Dec
15
Chanel’s Advent Calendar Is a (PR) Nightmare Before Christmas
Posted in: UncategorizedBranded Advent calendars are all the rage right now. And it makes sense! As someone on Twitter recently–and brilliantly–described, Advent calendars are like ‘microdosing Christmas.’ What brand wouldn’t want to be a part of that? It’s a daily opportunity to surprise and delight customers who raised their hand and said “yes, bring on 25 days…
Dec
15
‘The Music Man’ Once Had a Disabled Character. Then He Was Erased.
Posted in: UncategorizedAt the urging of producers, Meredith Willson cut a boy in a wheelchair from the early scripts for his 1957 musical. A look back shows what was lost.
Dec
15
WhatsApp: How to Preview a Voice Message Before Sending It
Posted in: UncategorizedWhatsApp updated its voice messages feature with a preview functionality that allows users to preview the audio they’ve recorded before sending it. Our guide will show you how to preview a voice message before sending it in the WhatsApp application. Note: These screenshots were captured in the WhatsApp app on iOS. Step 1: Once you’ve…
Dec
15
LinkedIn Debuts InCareer App in China
Posted in: UncategorizedAfter sunsetting the local version of its platform in China in October, LinkedIn took steps to re-enter the market with the release of new application InCareer. The app, available here and for Android and iOS devices, was designed to help professionals in mainland China find jobs, as well as to aid companies seeking talent in…
Dec
15
Pinterest Lets Users Reply to Comments With Idea Pins
Posted in: UncategorizedPinterest became the latest platform to enable its users to reply to comments in video form, adding the ability to use Idea Pins for that purpose. The company said, “There are more ways than ever to engage with your community on Pinterest. Now you can respond to all of the comments, questions and requests with…
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