Hasta La Creative! Page not found

Nov 08

Rappi: Simu Liu

Posted in: Uncategorized

Simu Liu is not just the name of this campaign, he is the Hollywood superstar, known for being the main character of one of the latest Marvel movies. And now he is also the face of the new Rappi ad.

Before he became famous, Simu modeled for an image supplier, and that’s the hack we based on to create this fun commercial, which cost much less than Simu’s usual cache.

Today Simu stars in Rappi’s new campaign but if success would have come to him in 10 minutes, he probably wouldn’t be doing this ad. But hey, we all know that the only thing that arrives in 10 minutes is Rappi’s Turbo-Fresh.

Nov 08

Cerveza Arequipeña: The Return

Posted in: Uncategorized

Cerveza Arequipeña and Ogilvy Peru paid tribute to those who left in pandemic and created “EL REGRESO” to commemorate Day of the Dead.
“When I die, let them bury me in your ground, and some day, under the sky, some flowers will grow,” reads “El Regreso” (The Return), an emblematic song of Arequipa that is like the second hymn of the city. Inspired by these lyrics, they developed an unbeatable initiative: they planted 6,638 flowers on behalf of loved ones who are no longer with us and created “The Return Garden” to fulfill the most longed-for dream of those who left us: to live eternally at the foot of the Misti, the imposing volcano that accompanies the city of Arequipa.

Video of "El Regreso" (The Return) – Cerveza Arequipeña

Nov 08

Snapmaker: Snapmaker's brand film

Posted in: Uncategorized

The 3D Printer Company!s Cinematic Brand Film Taps into the Maker Spirit in People From All Walks of Life, Capturing the Brand’s Vision “Make Something Wonderful.” Top Boy Creative!s Global Network Built Over the Past Decade Offers Seam- less Process For Remote Production During Pandemic

Video of Snapmaker – Make Something Wonderful

Nov 08

Hospital Veros: Preservation and evolution of species

Posted in: Uncategorized

Hospital Veros Print Ad - Preservation and evolution of species

Veros veterinarius. A campaign that creates a new concept
in the evolution and preservation of species.

Scenary
Hospital Veros is a new concept in veterinary medicine.
A space where veterinarians are the clients and a place where these professionals can rent spaces to have access to all the infrastructure and technology that the hospital offers.

Idea
A new concept in the evolution of pets, through the entire study of their breed,
peculiarities, transformations and evolution over time.

How it works
Lucas Souza, a paleontologist, historian and illustrator recreated some of the long-extinct dogs, cats and birds. Using the color pencil painting technique, the illustrations took shape
and the campaign was able to tell the story of each race, culminating in our “new species’:
the Veros Veterinarius (which are the pets that we know and specially in the future).

dogs_2.jpg

birds_1.jpg

cats_3.jpg

Nov 08

Suzuki Vetara: Feel the Vetara Vibe

Posted in: Uncategorized

Suzuki Vetara Integrated Ad - Feel the Vetara Vibe

The Vitara has a style of its own, combining the traditional image of Suzuki SUV with
unique modern accents and elements. So we aim to present it in stylish visuals that reflect
the modern design and cool color range of Vitara. In terms of design, we intend to inspire a
feeling of fun as well as individuality amongst viewers with the bold use of neon colors
and settings that represent the out-going and adventurous persona of the car.

blue_6.jpg

red_8.jpg

yellow_6.jpg

2c3c39103824505.5f55ed09ab207.png

32c7e4103824505.5f55ed09a8778.png

321026103824505.5f55ed09a9be7.png

Nov 08

Don’t Pout: Shoppers Blame the Government More Than Retailers for Supply Chain Issues

Posted in: Uncategorized

Although stress often intermingles with the festive spirit of holiday shopping, this season is shaping up to be more tumultuous than most. Covid-19 cases are declining, but the nation is still navigating through the pandemic. Retailers are stocking up on merchandise, but the threat of product shortages due to supply chain issues persists. On top…

Nov 08

KFC Created a Holiday Sweater for Your Chicken Bucket

Posted in: Uncategorized

Surely we’ve all been faced with the dilemma of heading to a social gathering with no insulation for our fried chicken bucket–or our delicate, bucket-lugging hands. KFC and agency Edelman have finally solved that eternal struggle by creating the Finger Lickin’ Chicken Mitten Bucket Hugger, a holiday sweater designed to fit the chain’s signature buckets….

Nov 08

“Use Méqui”: McDonald’s lança coleção com itens exclusivos

Posted in: Uncategorized

mcdonalds-use-mequi

O McDonald’s anunciou uma coleção de roupas com itens exclusivos da marca que serão vendidos em uma loja pop up em frente ao Méqui 1000, que fica na Avenida Paulista. Em uma ação inédita na América Latina, as peças foram produzidas com designs inspirados em produtos da rede de fast-fashion, e incluem itens como caderno, adesivo, …

Leia “Use Méqui”: McDonald’s lança coleção com itens exclusivos na íntegra no B9.

Nov 08

NK – Nordiska Kompaniet: The Unlimited edition of haute couture

Posted in: Uncategorized

NK - Nordiska Kompaniet Integrated Ad - The Unlimited edition of haute couture

The luxury department store NK has created fashion history for over 100 years. A/W 2021, we made it possible for everyone to participate in creating a new one. By producing four original patterns from NK’s French ladies’ tailoring with a license from French fashion houses such as Dior and Balenciaga, we created “The unlimited edition of haute couture”. Patterns of haute couture creations from 1902-1966 were accessible to download, sew and style with the autumn news 2021.

Video of NK_Casefilm_PR_final.mp4

nk_adshel_1_eng.jpg

nk_adshel_2_eng.jpg

nk_adshel_3_eng.jpg

nk_monster_1_eng.jpg

Nov 08

This Retailer’s Ad Flies in the Face of Heartwarming Christmas Tropes

Posted in: Uncategorized

Can you even call it a Christmas ad if it hasn’t tried to tug on your heartstrings? In every festive season there are always a few brands that stray from the crowd of tearjerkers, and this year one of those anomalies is a story of conditional friendship and rejection. Dutch online retailer Bol.com begins its…

Nov 08

Disney Kicks Off a Week of Promotions Leading Up to Disney+ Day

Posted in: Uncategorized

Ahead of the two-year anniversary since Disney+’s 2019 debut, Disney is looking to boost its subscriber base beyond 116 million with a week’s worth of promotions across the company. They include a steeply discounted one-month trial of Disney+, which is targeted to new sign-ups and certain returning subscribers, for $2 for the first month–as opposed…

Nov 08

It’s Time for Brands to Embrace the Web 3.0 and Dive Into the Metaverse

Posted in: Uncategorized

Unless you’ve been living under a rock, you’ve certainly heard the words “metaverse” and the new brand name Meta this week. Let’s define them in their simplest terms. Is Facebook now known as Meta? No, but the parent company is–aka Meta owns Facebook like how Alphabet owns Google. The metaverse can best be described as…

Nov 08

Plataforma “Ancestralidades” reúne informações sobre herança negra no Brasil

Posted in: Uncategorized

Ancestralidades

A plataforma “Ancestralidades” é uma iniciativa da Fundação Tide Setúbal e do Itaú Cultural e lançada nesta segunda-feira (08), a partir das 17h. Ela reúne biografias, fatos históricos, verbetes e mapeia organizações importantes para compreender as questões raciais negras no Brasil. De acordo com o site Notícia Preta, além de fornecer conteúdo próprio, haverá um …

Leia Plataforma “Ancestralidades” reúne informações sobre herança negra no Brasil na íntegra no B9.

Nov 08

Matt Damon and Stella Artois Give ‘the Gift of Time’ to Water-Carrying Women

Posted in: Uncategorized

Women in developing countries still walk miles each day to find clean drinking water for themselves and their families. “Give the gift of time in the life of Artois,” states Oscar-winner Matt Damon as he raises a chalice–a symbol of the Anheuser-Busch beer brand’s partnership with his charity Water.org to help provide for such women–to…

Nov 08

Hold On, We’ve Entered a Digital Marketing Time Warp

Posted in: Uncategorized

Digital channels were well on their way to becoming an advertising delivery mode of choice for performance marketers when the pandemic emerged in March 2020. In the months that followed, the global crisis pushed digital marketing forward anywhere from five to 10 years (depending on whom you ask). This disrupted the normal timeline of marketing,…

Nov 08

China Leads on Social Commerce. Can Western Brands Catch Up?

Posted in: Uncategorized

China leads the world in social commerce as Western nations race to keep up, adapt and find new growth from social platforms. Creative consultancy Deft’s founder Ian Crocombe joined Adweek’s Social Media Week: London to discuss his company’s latest Social Commerce Report and what brands can learn from China’s success. Social commerce in China is…

Nov 08

Trade Body IAB Europe on the Hook for GDPR Infringement Over Pop-Up Consent Banner Use

Posted in: Uncategorized

Data regulation in Europe could be about to get a whole lot more complex. On Friday, ad trade body the Interactive Advertising Bureau (IAB) Europe shared updates that Belgium’s data protection authority (APD) will likely find the trade body in breach of General Data Protection Regulations (GDPR). At the heart of the matter is whether…

Nov 08

Tapping Into TikTok as a Resource for Entertainment and Engagement

Posted in: Uncategorized

TikTok is a global entertainment platform connecting communities over shared passions and interests. TikTok’s popularity is growing like wildfire, as 1 billion people use the app each month to be entertained, connect with like-minded people and discover new brands and products. If brands are looking to meet their audiences where they are, they need to…

Nov 08

A Book for ‘Ad People’ with Brains

Posted in: Uncategorized

Adpulp: When you hire someone new, what’s the one thing that you need to see in them? David T. Jones: Four things. Hunger, honesty, creativity, and humor. One of the best things about Adpulp.com is the people we meet. The site opens many doors and behind many of these doors are amazingly unique people with […]

The post A Book for ‘Ad People’ with Brains appeared first on Adpulp.

Nov 08

Puma desenvolve o clássico tênis Suede em versão biodegradável

Posted in: Uncategorized

puma-biodegradavel

A Puma desenvolveu uma versão experimental de seu tênis mais icônico, o Suede, a fim de torná-lo biodegradável. Com isso, a empresa tem como objetivo atender a crescente demanda por produtos sustentáveis, visando um futuro melhor e assumindo o compromisso da marca com o tema. Batizado como RE:SUEDE, o modelo foi feito a partir de materiais …

Leia Puma desenvolve o clássico tênis Suede em versão biodegradável na íntegra no B9.

Who's in charge here?

Quick and dirty links!

Search

Archives

Blogroll

Recent Posts

Meta

Just one more ad block...