Instagram began testing a Take a Break feature this week, enabling users to receive in-application break reminders after the specific period of time they set. Head of Instagram Adam Mosseri said in an Instagram post, “When you receive a break reminder, we’ll suggest that you close Instagram and provide expert-backed tips on what you can…
Global media platform Teads will restructure its leadership with executive chairman and co-founder Pierre Chappaz set to step down, while chief commercial officer Jeremy Arditi will become co-chief executive. Chappaz, who built the Altice-owned business over the last 16 years, confirmed that he will continue to serve as chair of the board of directors for…
Não é de hoje que a liga norte-americana de basquete investe nas transmissões dos jogos com o objetivo de melhorar a experiência do torcedor. Agora, os principais executivos da NBA estão em busca de aprofundar ainda mais essas possibilidades com o lançamento de uma plataforma de streaming. No evento Agenda 2022, da Fast Company, a …
Leia NBA planeja streaming personalizado para fãs de basquete na íntegra no B9.
This August, BMO, consummate Quebec soccer #FanFini, and major sponsor of CF Montréal, launched #FanFini GearUp, a new program to provide young players with universal access to soccer through the donation of refurbished soccer equipment. For the big launch, BMO and FCB created a campaign with a real community impact.
Campaign for an Ecuadorian mobile service, who educates people to use data responsibly on Halloween.
Twitter Blue is Twitter’s optional subscription plan that provides access to exclusive features, such as the ability to “undo” tweets before they’ve been sent. By default, Twitter Blue subscribers will have 20 seconds to undo a tweet before it becomes public, but they can change their settings to match their preferences. Our guide will show…
Twitter will establish an internal data governance committee to bolster the implementation of its privacy and security policies and standards. The committee will be tasked with ensuring that the company makes consistent and balanced decisions on steps it takes to use and protect user data. It will oversee all decisions related to collecting, maintaining, using,…
YouTube will no longer display dislike counts, but the dislike button will remain a part of the platform. The Google-owned video site said it began experimenting with the change earlier this year in an effort to protect creators from harassment and insulate them against dislike attacks, when other users drive up the number of dislikes…
When British Airways Flight BA1 left London and touched down at New York’s John F. Kennedy airport on Nov. 8, it was supposed to mark a return to normalcy for the entire travel industry after the widespread disruption caused by Covid-19. As the world has discovered repeatedly during this pandemic, even a transatlantic flight can’t…
DoorDash aims to boost delivery orders by millennial and Gen Z customers by plugging into the gaming community through a variety of new partnerships. In September, the platform hosted its first-ever gaming tournament called Battle of the Snacks, which aired on video streaming platform Twitch. The two-day event brought together teams of avid gamers representing…
A mesma atualização que baniu o algoritmo de corte automático do Twitter nos aplicativos Android e iOS agora começa a mostrar imagens inteiras em sua linha do tempo no acesso pelo navegador do celular. Essas melhorias foram testadas em março de 2021, mas, finalmente, chegaram para todos. As imagens também devem ficar mais nítidas, acompanhando …
Leia Twitter vai mostrar imagens em tamanho real no navegador do celular na íntegra no B9.
A nova ação do Zé Delivery quer transformar o #sextou dos consumidores em #Zéxtou. Em parceria com Zeca Pagodinho, a iniciativa quer garantir um novo jeito de começar o fim de semana curtindo uma bebida gelada, com entrega rápida e a preço de mercado. O aplicativo convocou Zeca para ser o entregador oficial de cupons …
Leia Zéxtou: Zé Delivery convida Zeca Pagodinho para entregar descontos e cerveja na íntegra no B9.
Danone celebrates women’s courage in new Canadian ad campaign.
Lg2, the largest independent creative agency in Canada, recently collaborated with Danone for its Activia brand. You’ve got guts, a bilingual (French and English) campaign available on TV, on social media and online, highlights women who demonstrate courage in different real-life situations.
While in the past Activia ads have focused on the gut-health benefits of probiotics, this new campaign showcases the big and small moments in life when women show they have guts. Taking things a step further, the ad’s narrator, Geneviève Lamoureux, is a woman with a stutter. Because recording a VO for the first time when you have a speech impediment really takes guts. The reaction from the community of people with speech impediments has been very positive.
For the past several months, the team at Destination Ontario (DO), an agency of the Government of Ontario, has been developing an international advertising campaign to help spur interest in travelling to the province as restrictions are eased for leisure travel.
Recognizing that, once it is safe to do so, a significant segment of international travellers will fly to Ontario to visit family and friends who live here. Destination Ontario worked with its creative agency of record, FCB Canada, to develop a campaign targeted at reuniting loved ones and experiencing Ontario’s tourism offerings together.
Another $1 million in funding from the Facebook Journalism Project will keep the Meta Branded Content Project going for two more years. The Meta Branded Content Project is a strategic partnership of the Facebook Journalism Project, the Local Media Association and the Local Media Consortium, and it serves as a resource for local publishers in…
Comedian and actor Meg Stalter, wrapped in silky pajamas and lounging in a bubble gum-pink bedroom, introduces something called “spooning season” in a new campaign for Harmless Harvest. “Am I talking about cuddling?” she says in a breathy, seductive voice. “Maybe.” Narrative, Harmless Harvest Actually, no, but the misdirect is part of the fun of…
To most people, it’s a cute and heartwarming tale of a boy and his friendship with a crash-landed alien who he introduces to Christmas traditions, before she blasts off back to her home planet. To read the anti-woke online sentiment, however, you’d think the John Lewis festive ad was a physical assault on viewers’ eyes….
Em uma coletiva de imprensa realizada no Palácio Tangará, os organizadores do Rock in Rio apresentaram o novo megaevento do grupo: The Town. O festival acontecerá no Autódromo de Interlagos, em São Paulo, nos dias 02, 03, 08, 09 e 10 de setembro de 2023, e promete “celebrar a mistura de diferentes culturas e fascinantes histórias …
Leia Festival The Town vai ser o Rock in Rio em São Paulo com público de 600 mil pessoas na íntegra no B9.
With eight short weeks between day one of Q4 and Black Friday, marketers have zero time for ads that don’t perform. To hit their numbers this holiday season, they have to know for sure if their ads are driving conversions. And they have to know it now. The good news is that a new way…
NBCUniversal is jumping on the digital messaging bandwagon, becoming the latest brand to partner with Holler in the growing “conversational media” space. Holler–which teams up with brands to create sticker campaigns as a marketing tool–has struck a new partnership with NBCUniversal that will enable marketers to generate content around NBCU’s IP when using apps like…
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