Since its founding 30 years ago in Tony Magee’s Petaluma, California kitchen, Lagunitas Brewing Co. has mostly marketed its line of IPA beers at concerts, festivals and outdoor venues. And until the pandemic hit, that strategy worked well, building a loyal fanbase and ranking as a top-selling brand. “Then the pandemic hit and we had…
A fim de ajudar os consumidores a descobrirem mais conteúdos interessantes, o Spotify anuncia que a ferramenta Spotify Charts estreia um novo site repleto de dados inéditos relacionados ao universo da música na plataforma, como paradas por gêneros, cidades, artistas, entre outros. Já para os programas disponíveis no streaming, as Paradas de Podcast agora têm acesso via desktop …
Leia Spotify amplia ferramentas para descoberta de músicas e podcasts na íntegra no B9.
Acredite se quiser, “Monstros S.A” está completando 20 anos. O quanto isso é inacreditável? Também não estávamos preparados para esse informação. Mas a Pixar não deixou o aniversário do filme passar em branco e preparou uma releitura com esses monstrinhos queridos. Em um filme de quatro minutos, é possível lembrar de todo o enredo e …
Leia Pixar comemora aniversário de “Monstros S.A” com um curta em preto e branco na íntegra no B9.
Let’s talk about roots. Truth is, we all have them whether we care to think of them or not. For some, our identity is rooted in those roots, and for others, it’s something far less important–akin to a piece of trivia about themselves, a miscellaneous biographical detail. And for others still, it’s something in between….
Bumble’s platform overturns dating conventions by requiring women to make the first move on the app. Its latest campaign expands on that premise by challenging many of the traditional expectations around coupling up. The brand’s new ad launches ahead of the holiday season and new year, which tend to be a busy period for dating….
On Veterans Day, we celebrate the precious gift that Veterans have given to our country in service. But we don’t always recognize the value they give to our communities long after their military service is over — as business owners, coaches, teachers, farmers, and volunteers.
To honor this lifetime of dedication, Veterans United Home Loans is launching a new campaign, #ThanksToVeterans, developed to recognize both the legacy and continued service of Veterans in communities across the country. To celebrate, Veterans United is giving 11 homes to 11 Veterans, all paid in full and owned solely by these exceptional Veterans, unlocking the happiness and stability that comes with homeownership.
Dentsu Group has announced that Hiroshi Igarashi is to succeed Toshihiro Yamamoto as president and chief executive from next year. After five years, Yamamoto will step down on January 1 to be replaced by Hiroshi Igarashi, CEO of Dentsu’s Japanese Network (DJN), while Tim Andree will also retire from an executive role as part of…
(TrendHunter.com) This set of pocket-sized multi-tools is sure to have a convenient product for every kind of person. If you’re a cyclist, technologically savvy, or even if you love to go fishing, these multi-…
(TrendHunter.com) Pet goods supply store Petco has announced the opening of Reddy SoHo, a flagship store in New York City dedicated to the company’s private brand, Reddy, which specializes in premium pet…
After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant.
RTHK has often set the news agenda with its aggressive coverage of the city. But a Beijing clampdown has changed that, with pro-China coverage filling the void.
(TrendHunter.com) Around the holidays, many consumers seek the build their own, more contemporary versions of festive rituals, and these unusual advent calendars offer the perfect opportunity to do so.
Adults can…
When the pandemic first hit a year and a half ago, Vodafone found itself with a branding challenge: The public health disaster rapidly spreading across the world cast the company’s tagline–“The Future Is Exciting. Ready?”–in a new light. At Adweek’s Social Media Week London event, the telecom’s global head of brand and communications, Ebru Ozguc,…
The magic of Christmas can fade as you get older, but McDonald’s wants to inject the season with more childhood wonder as it marks the fifth anniversary of its “#ReindeerReady” campaign. Created by Leo Burnett London, the brand’s ad tells the story of the lifelong bond between a girl and her imaginary friend. Matilda invents…
(TrendHunter.com) Truck drivers are known for having to spend endless hours on the road with few breaks to speak of, which is something the Geely ‘Homtruck’ shipping truck could help to change in the near…
In advertising, all relationships are destined to end. Unlike a marriage, the goal of a client-agency bond isn’t so much eternal loyalty as it is maintaining a productive run as long as possible (which generally means until a new CMO comes in). So after announcing it will drop out of the crowded pitch for the…
The Covid-19 pandemic exposed and exacerbated the problem of digital poverty–the term referring to those who live without or with minimal access to the internet and digital technology. In the U.K., 1.5 million households are not connected to the internet and 2 million households struggle to afford internet access. U.K. telecom provider O2 is tackling…
Documents show how the conservative group worked with lawyers to gauge how far its deceptive reporting practices could go before running afoul of federal laws.
Veterans Day is a day to not only honor those who have served in the U.S. Armed Forces, but to also consider how that experience continues to impact their lives. Continuing its series on diverse agriculturalists, Corteva Agriscience gives viewers a glimpse into the lives of the veteran farmers who now serve their country in…
Following on the heels of the popular “opening” of Morty’s own restaurant earlier this year, Adult Swim and Wendy’s are taking their longtime partnership on the road. For their latest Rick and Morty-themed team-up, the brands have collaborated on a “Morty’smobile,” which will deliver Wendy’s new hot and crispy fries in Los Angeles ahead of…
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