Snap Inc. will open the doors to the Snap Holiday Market on Snapchat Black Friday, Nov. 26. The Snap Holiday Market features immersive experiences from six partners: Amazon Prime Video, Coca-Cola, Hollister, Under Armour, Verizon and Walmart. Each brand will have a dedicated virtual store environment within the Snap Holiday Market, enabling Snapchatters to browse…
Social audio application Clubhouse named its first country-level leader outside of the U.S., tapping Parijat Kaushik as head of partnerships for India. Kaushik had been South Asia marketing lead for TikTok parent ByteDance. In his new role, he will focus on growing and scaling Clubhouse’s operations in India. Kaushik said in a LinkedIn post, “Since…
Taking cues from one of the happiest and business-savviest places on earth, Chris Lane has designed the curb-to-cash-register journey at his San Francisco Bay-area dispensary to be a lot like queueing up for the Indiana Jones Adventure at Disneyland. For instance, there are QR codes posted outside so consumers can start looking at menus before…
So far in his tenure, the president has given far fewer one-on-one interviews than his two predecessors. Some Democrats are asking if he could be making better use of his White House pulpit.
Está claro que a série “Round 6”, da Netflix, tem uma série de efeitos visuais. No entanto, a qualidade com que eles foram inseridos é tão absurda, que fica fácil esquecer que certos objetos não estão realmente lá. Inclusive alguns adereços mais prováveis de serem feitos à mão são, na verdade, resultado da computação gráfica. …
Leia “Round 6”: vídeo mostra efeitos visuais em cenas que ninguém imaginava na íntegra no B9.
Zappos has sold clothing for years, but many consumers still view it as a shoe retailer. A new “Keep What You Love” spot from Saatchi & Saatchi and Golden LA aims to get the word out. “We’re really diving in and being more deliberate in investing in telling the story around clothing, especially in a…
As traditional Christmas stories go, Santa Claus is married to Mrs. Claus, who takes care of their house in the North Pole while her husband delivers toys to children around the world. But what if there is no Mrs. Claus, because Santa is actually gay? That is the premise of the latest holiday film from…
A iniciativa “Scene in Black” da HBO Max está levando vozes negras e a contação de histórias sob a perspectiva da negritude para a linha de frente da plataforma. O objetivo é destacar criadores negros dentro da comunidade e mostrar ao público onde eles estão. Jackie Gagne, SVP de marketing multicultural na HBO Max e …
Leia “Scene in Black”: HBO Max investe em projeto para destacar histórias e talentos negros na íntegra no B9.
A partir deste mês, a Heineken apresenta três novos rótulos, colecionáveis e limitados, em um pack especial que reforça os compromissos e ações da marca para um futuro mais sustentável. A edição limitada reforça que a cerveja utiliza energia 100% verde na produção, materializando iniciativas da marca em frentes de sustentabilidade. Como símbolo da energia …
Leia Heineken lança edição limitada que destaca utilização de energia verde na produção da cerveja na íntegra no B9.
Em maio de 2022, acontece a primeira edição do festival MITA – Music Is The Answer, que chega ao Brasil com edições nas cidades de São Paulo e Rio de Janeiro. Com a promessa de acontecer anualmente no país, o MITA é o primeiro festival produzido em parceria pelas empresas Bonus Track, de Luiz Oscar …
Leia Festival MITA: com Gilberto Gil e Gorillaz, evento chega ao Brasil com edições em SP e RJ na íntegra no B9.
The streets of major cities in the U.S. have been teeming for months, so out of home media sales platform Place Exchange senses this is the right time to hail a marketing alliance with Uber OOH. Specifically, the deal has the programmatic OOH media placement platform connecting its ad buyers with Uber’s digital OOH cartop…
When it comes to Thanksgiving favorites, research shows Americans rank cranberry sauce squarely in the middle between all-stars like turkey, mashed potatoes and stuffing, and less popular dishes like turnips and tofu. This still translates to more than 67 million cans of Ocean Spray’s jellied cranberry sauce sold each year between Thanksgiving and Christmas. (Ocean…
The founder of consumer advice website Moneysavingexpert.com, Martin Lewis, is warning the digital advertising industry that it must regulate and reduce scam advertising before consumer trust in ad messages reaches new lows. Lewis, a familiar face on British screens as a consumer expert offering advice on how to save on energy bills and credit card…
Last week, “You Do You,” premiered on Instagram, a digital series focused on young creators. While most akin to a TV show, the program bucks convention in several ways–it’s made by a broadcaster, but it is designed for and lives on social media, in this case, Instagram, instead of TV. Its content is editorial in…
(TrendHunter.com) From high-performance runners to chic, avant-garde silhouettes, this list of gifts ideas for sneakerheads is the perfect resource for those looking to impress the footwear fanatics in their lives….
In a world where people are constantly asked to push themselves to new heights, comfort is often equated with a number of negative traits. While exploring the boundaries of a comfort zone can be beneficial, some experts say that making a point of treating yourself can greatly boost mental health, which is an integral part…
A secret arbitrator’s ruling was issued 13 months ago and became public on Monday when lawyers for the studio petitioned a California court to confirm the award.
Carl Loredo always had aspirations, not expectations, of becoming CMO when he joined Wendy’s six years ago, having previously been in the chief marketing seat for furniture brand KraftMaid. Throughout his career, he’s taken pride in building up the underdog – often taking challenges head-on and focusing on problem-solving to drive value. “There’s nowhere to…
Aspiring and established farmers alike are faced with a number of barriers, a major one being the rapid loss of farmland in the U.S. With a pending Farm Bill being proposed on 2023 ballots that could facilitate access to up to one million acres of land, now is an essential time to show support for…
A secret arbitrator’s ruling was issued 13 months ago and became public on Monday when lawyers for the studio petitioned a California court to confirm the award.
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