The latest integrated campaign from Australian industrial solutions company Coates is challenging perceptions for those who think Coates is just a hire company, and showing them that when it comes to providing solutions, Coates really can do it all.
Mundo Aventura Amusement park is presenting this year, “Terror al Parque” which is a new way to enjoy the Halloween nights in one of the biggest parks in Colombia.
Ordering any kind of delivery meal increases happiness. With this kind of instant satisfaction any reason will do to order Menulog.
‘Treat Yo’ Self’ is a retail platform that celebrates Menulog’s extensive range of partner restaurants, by creating 1001 ‘little win’ excuses for customers to unabashedly succumb to their cravings and order with Menulog.
There are 516,000 recipe videos on YouTube that promise to teach you how to cook Colonel Sanders original recipe. KFC, proud of the effort that fans, copycats and foodies have put into trying to copy the original recipe, has decided to reward the effort and time invested with authentic chicken KFC.
KFC has created a website that will allow people to exchange amateur recipes for chicken cooked following Colonel Sanders original recipe. A link converter will transform KFC recipe URLs on YouTube into authentic KFC products. Simply enter one of the 516,000 links on the web and the URL will automatically turn into a code to be redeemed at any KFC restaurant. Each URL will be redeemable for a limited number of coupons, so people will be able to search the web for different versions of the recipe to exchange links for chicken.
In an effort to raise awareness for poor search targeting, data targeting company Bango took control of Britain’s least-viewed billboard.
According to Bango, 35% of online search ads never reach the promised target audience, wasting billions of pounds of digital marketing spend.
In an effort to raise awareness for this poor targeting, Bango launched “The Worst Ad Campaign”, buying up space on Britain’s least viewed billboard.
Taking a pop at the world’s largest search engine advertisers, Bango claims that the billboard is “still a better use of budget than most search ads.”
worst-ad.com
Imove is a car subscription service based in Norway. This is their first international campaign, where they wanted to show that subscribing to a car is way better than owning one. The result was a universe where two somewhat identical neighbours live pretty identical lives, but where one of them has made a somewhat smarter choice when it comes to car ownership. And smarter choices leads to a less stressful life.
After the 1st stunt with Omar Sy in the Parisian subway, Netflix wanted to do an ambush around the main soccer event of the year: the Euro 2020.
Lupin’s Season 2 will be launched on the 11th of June, the same day as the first soccer game. So we created a social media activation, based on the famous claim : You saw me but you didn’t really look.
And if you pay attention, Assane Lupin were in the social media posts of Euro 2020’s stars, being unnoticed…
Results :
+50M reach
+10M engagement
+50 media coverage worldwide
Snap Inc. is marking World Mental Health Day Sunday (Oct. 10) with its introduction of Club Unity. Snapchat’s parent company described Club Unity as a board of young leaders that brings together actors, athletes, dancers and singers to support the voices of Generation Z and empower them to address that age group’s most critical topics….
Creativity is highly valued but hard to quantify, an abstract concept that can seem both impossible to teach but also worthless without hard work and discipline. The Balvenie Scotch whisky is exploring the ways creativity manifests with “Quest for Craft,” a YouTube series starring Questlove kicking off its four-episode first season on Oct. 28. Filmed…
Adweek and TransUnion recently joined forces to host a panel of leading industry executives to learn how marketers are leveraging data and identity to power successful marketing and advertising strategies in the wake of an increased need for reliable identity and data capabilities in order to engage with today’s always-connected consumer. As all marketers know,…
Facebook is cracking down on the selling of land in ecological conservation areas within the Amazon rainforest on ecommerce destination Facebook Marketplace. The social network said in a blog post Friday that it is updating its commerce policies to explicitly prohibit the buying or selling of land of any type in ecological conservation areas on…
A Netflix já promoveu alguns revivals e continuações de séries muito queridas do público (quem lembra de “Fuller House”?), mas está já há um tempo sem praticar essa manobra. Nesta sexta-feira (8), porém, a Variety reporta que a companhia já se prepara para “adotar” e seguir em frente com uma sitcom muito conhecida dos brasileiros: …
Leia Netflix vai produzir sequência de “That 70’s Show” ambientada nos anos 90 na íntegra no B9.
A nova campanha de Natura Tododia traz a ideia de que o amor de verão não precisa ser um romance entre duas pessoas, mas sobre cada mulher consigo mesma. Ao lado de Duda Beat, a marca convida todas as mulheres a colocarem seus corpos em movimento para um verão mais leve e feliz. Assinada pela agência …
Leia Natura Tododia lança clipe com Duda Beat em campanha sobre “Amor de Verão” na íntegra no B9.
Principal liga do futebol americano nos Estados Unidos, a NFL agora tem uma loja oficial no Brasil. Responsável pelo gerenciamento dos produtos esportivos licenciados e parceiro mundial de e-commerce da organização, a Fanatics inaugurou nesta sexta-feira (8) uma seção dentro da plataforma da Netshoes que é dedicada à liga, oferecendo na prática a maior variedade …
Leia Em parceria com a Netshoes, NFL lança primeira loja oficial no Brasil na íntegra no B9.
(TrendHunter.com) The Verizon 5G Home Internet service is being expanded by the telecommunications brand to support the increasing number of consumers seeking to maximize their connectivity speeds and cut cables at…
O Google anunciou na última quinta-feira, 07/10, que não permitirá mais anúncios ou monetização de conteúdos que sejam negacionistas quanto às mudanças climáticas. A nova política da empresa será aplicada a editores, anunciantes e criadores de conteúdo do YouTube. Segundo a empresa, conteúdos negacionistas são aqueles “contradizem um consenso científico bem estabelecido sobre a existência …
Leia YouTube não permitirá monetização de conteúdos negacionistas sobre as mudanças climáticas na íntegra no B9.
Facebook detailed several examples of programming, resources and tools across its family of applications to mark World Mental Health Day Sunday (Oct. 10). The social network teamed up with mental health experts on new guides and tools in Facebook’s Emotional Health resource center, including: Black Communities and Mental Wellness, by the Association of Black Psychologists…
The annual Facebook Communities Summit will be held, virtually, Thursday, Nov. 4, starting at 9 a.m. PT/noon ET. The event is geared toward community leaders and helping them connect with one another, as well as learn about new products and features from Facebook executives. There will also be invite-only regional events for community builders with…
Ads present the product or service in the right light to motivate consideration and purchase. Content marketing is something different. Content-fueled campaigns are designed to please people and that’s pretty much it. In other words, content is a gift from the brand, not a clever request to purchase. Content also rewards customers and provides a […]
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It’s not always easy to eliminate outside stressors in life, but reducing time spent managing your cell phone service and minimizing potential hazards such as hidden fees and complicated contracts might be a good start. Starting your day with good vibes could be another. To that end, Virgin Mobile has released its own unique and…
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