Every aspect of marketing is in a daily race to keep up with technology and social currents, but none more so than media strategy. Whether it’s adapting to the potential of emerging apps or pivoting a multimillion-dollar ad buy when faced with a world-altering pandemic, media agencies and brand-side planners are on the front lines…
Advertising and marketing are the most direct links consumers have to many industries, and marketers are the ones crafting the messages they hear. The stories we write can transform consumer landscapes, shape industries, grow or shrink brands and support or hinder livelihoods. In perhaps no industry is this truer than food and agriculture. Articles, studies…
When the iPhone 12–Apple’s first device to offer 5G compatibility–hit markets last fall, it was heralded as a turning point for mainstream awareness of the next generation of wireless coverage. But the year since has seen little change in consumer enthusiasm for the new service, various polls and other data show. What’s more, this year,…
It might be football season, but America’s real pastime between now and the holiday season is shopping–and consumers aren’t letting Covid get in the way this time. In a survey of consumers across the U.S., contextual advertising platform Channel Factory found that the need to bring holiday cheer to their families and friends is overcoming…
The best media plan of 2020 didn’t just tell consumers not to use Uber’s service–it begged them to avoid it as if their lives, and others’ lives, depended on it. Because they did. Uber’s “Move What Matters” campaign is Adweek’s Media Plan of the Year Best in Show honoree not only because of the campaign’s…
Sober October, a month when some drinkers give up alcohol for a pre-holidays reset, has been living for years in the shadow of its better-known teetotaler cousin, Dry January. But that’s changing in 2021 as interest in the movement grows in the U.S., with demand for nonalcoholic beverages up 60% year-over-year through July, per Pattern…
É muito possível que existam e vão existir filmes mais firmes nesse propósito, mas dentro do atual cenário é difícil imaginar a essa altura que qualquer outra produção supere “Venom: Tempo de Carnificina” no quesito de corpo estranho dentro do mainstream hollywoodiano maior da vez. Difícil porque, claro, o caminho a seguir é de afunilamento …
Leia Corpo estranho do gênero, “Venom: Tempo de Carnificina” reinventa ação como romance em crise na íntegra no B9.
“No Time to Die” has taken in more than $300 million worldwide. The overall box office remains fragile, however, and the future for films that aren’t part of big-budget franchises is unsure.
Employees are divided over Frances Haugen, a former product manager who testified that the company was putting profit before safety.
The actress, 50, who has Stage 4 cancer, said she posted the photos to help raise awareness about breast cancer prevention.
What’s in a name? If we’re talking about the Washington Redskins, the answer is simple—bias and overtly racist thinking are in the name. Same with Squaw Valley, the famous resort near Lake Tahoe. So, Squaw Valley is no more. Palisades Tahoe is the new name. High Country News spoke to Darrel Cruz, director of the […]
The post Welcome to Palisades Tahoe appeared first on Adpulp.
This fantastic technology is no longer reserved for the heroes of spy films like James Bond and is now accessible to everyone.
This is the core creative idea behind this campaign, developed by Publicis Conseil for BNP Paribas to launch the first biometric bank card in France.
Since the summer of 2021, BNP Paribas has been the first bank in France to offer this technological innovation to its clients, which allows cardholders to pay for all purchases even above 50€, in a contactless and secure way, with a single touch of a fingerprint.
The campaign, borrowing all the codes of spy movies, shows the hero walking with ease in a hyper-secure facility, before being transported into real life, where he finishes a contactless payment of more than 50€, in front of a surprised cashier.
Unhappy coincidence.
7th October 2021 will mark the 15th anniversary of the journalist Anna Politkovskaïa assassination and the 69th birthday of the Russian president Vladimir Putin’s.If it’s possible to ask oneself about the strange coincidence between these 2 dates, what is sure is that Anna’s fight still continue: the free press has never been so attacked in Russia that in the past few months since the end of the USSR.So this year, we ask the international community not to wish Mr Putin an happy birthday, but rather an #UnhappyBirthdayMrPutin.To commemorate Anna’s memory, to demand that all light is shed on her assassination as the prescription time s coming on the 7th October, that the commendatory are found and that pressure is put on the Russian president so that abuses and threats against journalists in Russia cease.
This 7th October, Reporters Without Borders (RSF) launch a great operation in the press and on social media. RSF will be launching an action in front of Russian embassies in Paris, London, Berlin and in front of Novaïa Gazeta in Moscow to release 1000 black balloons #UnhappyBirthdayMrPutin.
Instead of simply announcing Kia’s new brand philosophy, creative agency INNOCEAN Berlin decided to prove it. The agency teamed up with neuroscientists and the art collective, Marshmallow Laser Feast to create the world’s first outdoor campaign that’s scientifically designed to inspire you.
The agency took Kia’s new claim, ‘Movement that inspires’, in a literal sense and created a series of visuals that use real movements in nature which are scientifically proven to increase the alpha waves in the brain, making you calmer, more focused and more engaged.
To create these visuals, the team tracked the movements of different natural elements such as sand shifting, waves in the ocean and a dancer moving through the air. The fractal patterns created by these movements were used to develop neuroaesthetic animations. The animations were then all lab tested, proving the inspirational power of movement.
The neuroaesthetic animations were installed as digital OOHs all over the world, from Stockholm to Seoul. The study behind the campaign is ongoing with Dr Beatriz Calvo Merino at City University and Professor Richard Taylor at Oregon University hoping to continue their research into the impact of art and movement on the brain.
Wanna extend your vacation? Ubisoft EMEA takes you straight to Yara Island for the release of their new game Far Cry 6, available on 7th October 2021. A heavenly place with breathtaking landscapes! Be careful though, you will not come back.
(TrendHunter.com) Finding good, efficient, and convenient dining options are of great importance to both individuals and families. The digital age has certainly created an environment that emphasizes endless…
Lucky Brand is debuting its new Fall ‘21 line with an inspiring digital content series, “Play for the Parks,” that celebrates the wonder of nature while raising awareness of national park preservation. Created in partnership with creative agency Where Eagles Dare and La Blogothèque – the acclaimed production company known for its impromptu Take Away Shows – “Play for the Parks” transports Andrew Bird and Iron & Wine to Yosemite Park for an unforgettable experience that captures the spirit of wonder and exploration outdoors.
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