Oct
25
FSG Promotes Mitzi Angel to President
Posted in: UncategorizedA publisher and editor who has worked with Sally Rooney, Garth Greenwell and Amia Srinivasan, she will be the first woman to lead the 75-year-old publishing house.
Oct
25
Why Your Chief Executive Officer Should Also Be Your Chief Diversity Officer
Posted in: UncategorizedIn the not-too-distant past, corporate diversity efforts fell under the corporate social responsibility banner and often amounted to not much more than a footnote in the annual report. Now that the demand for change toward a more equitable society has grown so powerful, it’s fueling an ESG investment boom and diversity, equality and inclusion (DEI)…
Oct
25
SEAT Conveys Change in How We Move in Global Campaign That’s Not Just Focused on Cars
Posted in: UncategorizedThe way of the world has changed and as a result so has travel and mobility. It’s an issue that Spanish carmaker SEAT has recognized in developing its new ad campaign which doesn’t just feature its electric cars, but also kick scooters and e-bikes as it aims to grow its customer base. This isn’t another…
Oct
25
How Frances Haugen Became a Power Player in the Facebook Leaks
Posted in: UncategorizedIn a time of mega-leaks, journalists’ sources have become power players. Frances Haugen, the former Facebook product manager who shared company documents, led a meticulous media rollout.
Oct
25
Infographic: People Are Ready for a Joyful, Though Cautious, Holiday Season
Posted in: UncategorizedIf your first sip of pumpkin spice latte happened before September, if you’ve begun checking items off your gift list, if you’ve got a Halloween costume picked out and your Thanksgiving weekend is planned–you’re not alone. There’s excitement in the air for the holiday season, according to a survey of social shopping analytics service Bazaarvoice’s…
Oct
25
The 2021 Hot List: Praising the Year’s Standouts in TV, Publishing and Digital
Posted in: UncategorizedAt this point in the pandemic, we’re not as isolated as we were a year ago, but we’re still relying on TV, publishing and digital brands to keep us connected to one another and the outside world. And Adweek’s annual Hot List, which spotlights the standouts in those categories, is full of people and brands…
Oct
25
How the Carb-Conscious Consumer Forever Changed the Drinking Scene
Posted in: UncategorizedThe beverage category of today doesn’t remotely resemble the beverage category of five years ago–and it’s going to be unrecognizable in just five more years. That’s not because of some new technology or scientific discovery. Rather, it’s because some bold brands out there have decided to empower consumers to be healthier, truer versions of themselves….
Oct
25
When the Pandemic Struck, HBO and Casey Bloys Doubled Down on Big Creative Projects
Posted in: UncategorizedLiving through the golden age of television as a consumer means being spoiled by a wealth of choice: At any hour of any day, it’s possible to watch a show of any genre to suit any taste on just about any TV channel, streaming service or platform. Behind the scenes, that means more creators than…
Oct
25
‘Creative and Gutsy’: David Haskell Sets the Vision for New York Magazine
Posted in: UncategorizedAs the editor at the helm of New York Magazine, a source of cultural accounting for a city whose influence shapes the world in its image, David Haskell has yet to enjoy a slow news day this year. Since last October, Haskell has presided over coverage that has explored the most divisive presidential election in…
Oct
25
The 2021 TV Hot List: The Year’s Most Talked About Shows, Networks and People
Posted in: UncategorizedAs the pandemic headed into its second year, television continued to provide the escape and connection to the outside world that we so desperately craved. Production shutdowns caused by Covid-19 sidelined some of our favorite shows, but exciting new series like Bridgerton (our Show of the Year) stepped in to fill the void and capture…
Oct
25
How New York Times CEO Meredith Kopit Levien Is Advancing Culture, for Staffers and Readers
Posted in: UncategorizedNew York Times CEO Meredith Kopit Levien wants to make something clear: There is a difference between the news cycle and the news. That distinction–and a belief that the addressable audience who will pay for quality news will continue to grow regardless of who’s in the White House or what stage of the pandemic we’re…
Oct
25
The 2021 Digital Hot List: The Players and Platforms Keeping Consumers On-Trend
Posted in: UncategorizedEven as elements of pre-pandemic life return and we figure out what behaviors stick, one thing that’s certain is that we’re more reliant on and preoccupied with technology than we ever have been. From the mind-bending futuristic to sheer utility, more of our lives have become intertwined with digital trends, products and platforms. Join us…
Oct
25
How TikTok’s Vanessa Pappas Pushed the Platform Not Just to Survive, but to Thrive
Posted in: UncategorizedFor some people who ascend to the C-suite, the journey is a smooth one. For Vanessa Pappas, chief operating officer of TikTok, the opposite is true. Pappas joined TikTok in December 2018 as general manager, U.S., after nearly eight years with YouTube, and was then elevated to general manager for North America, Australia and New…
Oct
25
The 2021 Publishing Hot List: Media Brands That Thrived via Innovation and Focus
Posted in: UncategorizedIn the past year, the media industry has seen its peaks and troughs as consumer behavior fluctuated, spurring audience highs and digital ad revenue lows. Adweek’s 2021 Hot List recognizes those executives, creators, companies and products that have thrived, navigating precarious months to drive continual growth, discover new revenue streams, build products, strive for change…
Oct
25
The Campaign Blocking Brands’ Greenwashing Ads During Global Climate Summit COP26
Posted in: UncategorizedWhile walking through Westminster underground in early Autumn 2020, Jake Dubbins, the managing director of Media Bounty–the London-based independent ethical creative and media agency–noticed a number of adverts he hadn’t seen anywhere else for brands such as BP, defense electronics company BAE Systems and some others. From this, a campaign idea was born that would…
Oct
24
Indulge At Your Own Risk, a.k.a. “Eat It Like You Own It”
Posted in: UncategorizedGo ahead, eat the butter. Stack the cheese. Have more pie. Everything in moderation. In this new ad campaign from Land O’Lakes, the dairy brand speaks to indulgers in a language they can understand. The work also reminds us that the more Land O’Lakes products you choose to consume, the better things will be for […]
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Oct
24
Genexa: Is Genexa Right for Me?
Posted in: Uncategorized
Genexa is the first clean medicine company that makes medicine with the same active ingredients people need but without the artificial ones they don’t.
Oct
24
Darwin and the Machines: Human Machines
Posted in: Uncategorized
The new hybrid agency is launching on the market and introducing a Human Machines departments. Our colleagues Brandon, Joy and Roy are not humans but they will help you to evolve your communication and business.
Oct
24
Atcom: Change the future
Posted in: Uncategorized
In 2021, Atcom celebrates 20 years of life, 20 years of pursuing the same thing, to find new, innovative ways to change the future into something meaningful for everyone.
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