Put PinPal, Paytrest and all of the other puns on hold, as payments giant PayPal said Sunday that it is not pursuing an acquisition of Pinterest. Ed Hammond and Liana Baker of Bloomberg were the first to report on talks between the two companies last week, with published reports pegging the offer at roughly $70…
For as long as she can remember, Mikayla Madigan has thought deeply about her impact on the environment. But it wasn’t until mid-2020, when assigned to work on a sustainability-focused Garnier campaign, that she started to consider how that passion could align with her career goals as an art director at a small ad agency….
Statistics show that men are less likely to seek out treatment for mental health issues than other genders, causing a major disparity between the number of men who suffer from depression and anxiety and those willing or able to ask for help. Social stigma is a major factor, and breaking down those walls is an…
Depois de lançar a seção em junho no país, o YouTube agora luta para divulgar ao máximo o YouTube Shorts, sua ferramenta de vídeos curtos criada para competir com o TikTok e o Instagram Reels. Para isso, a companhia inaugurou nesta segunda (25) uma nova campanha global focada na novidade e que toma como base …
Leia Com Gloria Groove e MC Don Juan, nova campanha do YouTube destaca o Shorts na íntegra no B9.
After the many cancelled trips of 2020 and 2021 due to the ongoing public health crisis of the Covid-19 pandemic, many consumers continue to feel conflicted about planning out-of-state trips. Yet, the tourism industry has thrived in part by keeping marketing strong during this industry downturn, which has led to a number of unique and…
Vista Magalu é a nova aposta da rede que conta com mais de 30 milhões de pessoas em seu ecossistema de compra e venda. Segundo a empresa, a missão da marca é agregar diversidade, pluralidade e sustentabilidade à moda brasileira. A campanha feita nas redes sociais conta com a influenciadora digital Lu e teve toda …
Leia Magalu chega ao varejo de moda com marca própria e digital na íntegra no B9.
O turismo no Brasil já vem dando indícios de que está em plena retomada, principalmente com o avanço da vacinação no país. Seja para buscar um refúgio para as férias ou conciliar um passeio em família com o home office, algumas pessoas optam por alugar um local a partir do Airbnb, em vez de procurar …
Leia Airbnb lança campanha com Fábio Porchat para ajudar no uso da plataforma na íntegra no B9.
In honor of Halloween, Instagram has a Spooky Space chat theme that can add a purple background, skulls, jack-o-lanterns and more to Instagram Direct conversations. This Spooky Space theme is also available in the Messenger From Facebook application. Our guide will show you how to use the Spooky Space theme in the Instagram app. Note:…
Creators of rooms on social audio application Clubhouse can now pin links to the top of room pages. Clubhouse said in a blog post that the new Pinned Links feature enables room creators to share elements such as articles, photos, purchase information and videos related to the topic being discussed with the audience in the…
To celebrate Halloween 2021, the Messenger From Facebook application has been updated with a Spooky Space chat theme and a Spooky Space sticker pack. While the chat theme adds skulls, jack-o-lanterns and more to a conversation’s background, the Spooky Space sticker pack features images of aliens and monsters. Our guide will show you how to…
Personalized video messaging platform Cameo is diving into the merchandising pool with its acquisition Monday of marketing and merchandising platform Represent–its first ever acquisition. Since debuting in 2014, Represent has shipped more than 4 million products to customers in over 165 countries, creating $170 million-plus in brand value for its talent and partners. The company…
(TrendHunter.com) NAMACHEKO introduces a new Winter Sandal design that is designed exactly as it is described by its namesake. The brand prepares for the colder seasons of the year with the slip-on cozy design. As…
O Facebook no último domingo (24) derrubou a live mais recente do presidente Jair Bolsonaro. Realizada na quinta-feira passada, 21 de outubro, a transmissão não aparece mais para visualização no Facebook e no Instagram por espalhar desinformação sobre a pandemia do Covid-19. A companhia justifica oficialmente a decisão lembrando de suas diretrizes contra a propagação …
Leia Facebook pela primeira vez derruba live de Jair Bolsonaro por desinformação na íntegra no B9.
A Coca-Cola vem testando alguns protótipos de garrafa como esforço para viabilizar materiais alternativos de embalagem. No início do ano, a experiência foi feita com papel; agora, a marca voltou a usar plástico, porém, em uma versão sustentável dele. O objetivo é eliminar a necessidade de petróleo de todas as garrafas plásticas produzidas comercialmente. Ou …
Leia Coca-Cola cria protótipo de garrafa feito 100% de plantas na íntegra no B9.
Likes and shares made the social media site what it is. Now, company documents show, it’s struggling to deal with their effects.
In the 1980s, A&W tried to compete with the immensely popular McDonald’s Quarter Pounder by offering a bigger, juicier 1/3 pound burger at the same price. Unfortunately, Americans aren’t so great at math. Confused consumers wrongly assumed that 1/4 was bigger than 1/3 (You know, because 4 is bigger than 3) and the whole experiment went down in history as a huge marketing fail.
Leaders of the beloved QSR chain—founded in 1919 and the oldest in America—have spent every waking moment since this embarrassing fiasco crunching the numbers, employing a team of top mathematicians and the creative services of ad agency Cornett in an attempt to bounce back with a burger so big and a message so clear that no one in their right mind would think it’s smaller than a puny Quarter Pounder. And they’ve done it!
A&W is launching the 3/9 Pound Burger with a dramatic reenactment of the “Eureka!” moment that led to this possibly Nobel Prize-winning revelation about burger math. Cornett’s video features A&W mascot/math prodigy Rooty the Great Root Bear solving the unsolvable equation. In addition (math pun), a number of creative assets like window clings, table tents, branded memes and GIFs were created for the promotion.
For a brand born for the outdoors, The North Face has strived to show how easily it fits in with the land of luxury fashion and on city streets. The brand’s fall campaign attempts to bring these environments together with the theme “Never Stop Exploring,” creating a challenge for The North Face, along with its…
When Lucy Glaser was interviewing for an early-career position at a well-known ad agency in Chicago in the mid-2010s, one of the first questions the interviewer asked her was this: “Would you consider working on a tobacco account?” Glaser refers to that moment as the first “human crisis” of her career. The ad world can…
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