Sep
02
Barclaycard: The Paradise treatment
Posted in: Uncategorized
Sep
02
Brad Pitt passeia por Los Angeles carregando café gourmet, em rara aparição numa campanha
Posted in: Uncategorized
Em sua primeira campanha global, a marca italiana de eletrodomésticos De’Longhi traz Brad Pitt em um passeio por Los Angeles, dirigindo uma moto para comprar seus grãos de café favorito. No caminho de volta para casa, o ator para num posto de gasolina para abastecer a moto, e curte o caminho até chegar em casa …
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Sep
02
Globo pode demitir funcionários que se recusarem a tomar vacina para Covid-19
Posted in: Uncategorized
Seguindo o padrão de várias grandes empresas pelo mundo, a Globo decidiu não tolerar funcionários antivacina em suas empresas. Segundo apuração do Uol, a companhia pretende demitir todos os funcionários que se recusarem a receber suas doses da vacina contra a Covid-19. Uma mensagem enviada aos funcionários da empresa destacando que a escolha da Globo …
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Sep
02
WhatsApp é multado em US$ 267 milhões por quebrar regras de privacidade da União Europeia
Posted in: Uncategorized
O WhatsApp foi multado em US$ 267 milhões (mais de R$ 1 bilhão na cotação atual) por quebrar as leis de privacidade de dados da União Europeia. A Comissão de Proteção de Dados da Irlanda anunciou a decisão em um documento de 89 páginas, apontando que o WhatsApp não informou corretamente como lida com os …
Leia WhatsApp é multado em US$ 267 milhões por quebrar regras de privacidade da União Europeia na íntegra no B9.
Sep
02
Filme mais caro da Netflix, “Alerta Vermelho” ganha trailer
Posted in: Uncategorized
A Netflix nesta quinta-feira (2) divulgou o primeiro trailer de “Alerta Vermelho”, produção que até o momento é a mais cara da história do serviço de streaming. E a prévia já dá um gosto dos 200 milhões de dólares gastos pela companhia para viabilizar o projeto, dado que além das explosões e locações exóticas há …
Leia Filme mais caro da Netflix, “Alerta Vermelho” ganha trailer na íntegra no B9.
Sep
02
Brad Pitt is the newest celebrity coffee endorser in De'Longhi’s global campaign
Posted in: UncategorizedHollywood A-Lister follows George Clooney and Hugh Jackman on the java trail in a push for the Italian appliance brand.
Sep
02
Watch Brad Pitt in a Rare Ad Role as He Stars in De’Longhi’s New Campaign
Posted in: UncategorizedSorry, breakfast enthusiasts: For many of us, coffee is actually the most important moment of the day. It’s rich. If made well, it’s a delicate balance of bold and sweet. More importantly, it can be the comforting, peaceful start that one needs to get through the following 16-plus hours. No matter where your coffee preferences…
Sep
02
Holistic Self-Growth Planners – The 'Achiever Planner 2' Works on a Daily, Weekly and Monthly Basis (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The ‘Achiever Planner 2’ is a truly all-in-one planning journal that will provide students and professionals alike with a way to set goals, keep on top of their daily schedule and more….
Sep
02
These Spoof Fashion Ads Help Women Spot Signs of Domestic Abuse
Posted in: UncategorizedAt first glance, this new series of ads appears to be a typical fashion campaign. But look a little closer and its darker meaning is revealed. Women’s Aid, a British charity that aims to end domestic violence, has subverted fashion advertising tropes to raise awareness of coercive control–a pattern of behaviors used to control, manipulate…
Sep
02
Mercedes installs 'Electric Avenue' at U.S. Open to plug EVs
Posted in: UncategorizedThe marketing installation generates clean energy to help power an Alicia Keys event.
Sep
02
Colleges turn to influencer agencies or become one to navigate NIL laws
Posted in: UncategorizedSchools are eager to show they are helping student athletes get NIL deals to boost their brand and recruiting efforts.
Sep
02
BlueCross BlueShield Costa Rica: The Wake Up Ads
Posted in: Uncategorized
Car accidents are one of the main causes of death in Costa Rica, and many of those accidents happen because people fall asleep while they drive at night. So, as an insurance company BlueCross BlueShield Costa Rica that is always looking after every single one of our clients and potential ones, we wanted to take action into this problem.
A study from MindLab, a British neuromarketing research firm, stated that men and women wake up to different sounds, because of how our brains evolved throughout the years, it has developed sensitivity to certain sounds depending on the gender of each person.
And based on that study, we wanted to address the problem differently. In addition to the sounds, we created horror stories with some of those sounds in them, creating the first radio spots scientifically made to wake you up. We aired them on the main radio stations between 11pm and 4am, the hours where most of the accidents took place.
We did theses horror stories before anyone else became one.
Sep
02
Ant Forest: The sea buckthorn hotpot base
Posted in: Uncategorized
Since its launch in 2016, Ant Forest has been committed to encouraging the public to reduce carbon emissions by collecting digital “green energy points” that would be used to plant millions of real sea buckthorn trees in China. Sea buckthorn trees not only prevent soil erosion in northwest China, but they also provide nutritious sweet-sour berries that add more flavor and dimension to any dish. So, Haidilao and Ant Forest joint hands to formulate the sea buckthorn hotpot base with the vision of letting more sea buckthorn trees flourish the more people consumed the fruit.
F5 Shanghai was able to attract the target market of young consumers by latching onto two true traits — their love of eating and trying new experiences, and their “wokeness” and willingness to support good causes, resulting to a campaign with the simple mechanic, “for every pot of sea buckthorn hotpot consumed, Haidilao will donate one sea buckthorn tree to be planted in Ant Forest or to the China Foundation for Poverty Alleviation”.
During the launch, a Haidilao store was dressed up like a forest, providing lucky diners with an immersive experience as if they were instantly transported to acres of sea buckthorn trees. At the same time, a charming animated film was aired to showcase the sea buckthorn origin and flavor story. Online celebrity Jackie (????) also dined in the restaurant to introduce the newly launched hotpot variant to consumers.
Sep
02
Atmosphere Groups Are a Murky Tactic Driving Real Results
Posted in: UncategorizedHave you ever been impressed by the long lines at internet-famous restaurants? Believe it or not, there might be a not-so-glamorous factor behind the scenes: a professional, paid workforce known as the “atmosphere group.” Frankly, this tactic is in a grey area, as it may incur fake impressions on customers and disrupt fair competition. Let’s…
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