Sep
09
WPP keeps Unilever U.S. media business as Omnicom and Havas gain elsewhere
Posted in: UncategorizedOmnicom carves out wins in Europe, Canada, Middle East and Africa while Havas joins CPG giant’s roster in France and Spain.
Sep
09
Samsung Ads Debuts Connected TV Predictive Planner to Boost AVOD Ad Buys
Posted in: UncategorizedSamsung Ads is expanding its footprint in the AVOD space, debuting a new predictive campaign planning offering that will help brands measure the scale, behaviors and time their target audiences spend with ad-supported video across different budget levels. “A lot of players were articulating that they were aware it’s an urgent need for them to…
Sep
09
Celebrity Cruises spends big on multimillion-dollar campaign amid industry declines
Posted in: UncategorizedCelebrity Cruises is spending big on a new brand campaign to encourage travelers to take to the seas again.
Sep
09
See how Microsoft is marketing Windows 11
Posted in: UncategorizedA fantastical ad running during the NFL opener plugs the new version, which was built for work-at-home environments.
Sep
09
Elton John and Lil Nas X are Uber Eats' newest celebrity duo
Posted in: UncategorizedCampaign from Special Group takes a new turn to promote all kinds of delivery with the help of the music stars.
Sep
09
Neo está de volta no primeiro trailer de “Matrix Resurrections”
Posted in: Uncategorized
Já se passaram 18 anos desde que “Matrix” encerrou sua saga com “Matrix Revolutions”, mas aparentemente ainda há gás para continuar a franquia que desafia a realidade. Como prometido no início da semana, a Warner Bros. nesta quinta-feira (9) divulgou o primeiro trailer de “Matrix Resurrections”, quarto episódio que reinicia as aventuras de Neo e …
Leia Neo está de volta no primeiro trailer de “Matrix Resurrections” na íntegra no B9.
Sep
09
WPP Wins Unilever’s $3.3 Billion Media Review
Posted in: UncategorizedUnilever’s $3.3 billion media account has been retained by WPP’s Wunderman with an expectation that there will be a growth in focus on ecommerce by the British multi-consumer goods producer. The retention of the contract follows a six-month review and will see Mindshare continue to work across all markets including the U.S., the U.K. and…
Sep
09
Nielsen CEO Vows to Accelerate Measurement Fixes After Losing Accreditation
Posted in: UncategorizedAfter a bruising summer of controversy, measurement firm Nielsen is looking to reestablish trust with the media industry–and to do it, the company plans to pick up the pace on its new measurement offerings. In a letter sent today to advertisers, agencies, broadcasters and others in the media industry, the firm, which in August had…
Sep
09
Nielsen CEO predicts TV ratings accreditation restoration 'in months'—but sees bigger issues
Posted in: UncategorizedKenny sees panel controversy diverting attention from real issues and expresses frustration at the slow pace of progress.
Sep
09
Moldy Whopper Sequel: Burger King Bans 120 Artificial Ingredients
Posted in: UncategorizedIn a world where every brand aims to be true and real–or, in marketing speak, authentic–Burger King is going beyond its recent efforts to position itself as a sustainable quick service restaurant by banning 120 “nonessential, artificial ingredients” from its menu. The changes, announced today, are not happening all at once. Burger King has slowly…
Sep
09
What Chief Diversity Officers at Some of the Biggest Agencies Are Doing to Drive Inclusion
Posted in: UncategorizedThe advertising agency world has strived–to some extent–to develop its image by improving the makeup of its teams, which often looks like introducing a chief diversity officer role. These individuals are each charged with driving change within their businesses away from the pale, male and stale view that remains around many industry leaders. Some have…
Sep
09
DoorDash premiers puppy-filled campaign for DashPass subscription service
Posted in: UncategorizedThe delivery service partnered with Anheuser-Busch for an exclusive offer on Busch Dog Brew.
Sep
09
Burger King introduces celebrity ‘Keep It Real Meal’
Posted in: UncategorizedNelly, Lil Huddy and Anitta star in new campaign pushing the chain’s pledge to cut 120 artificial ingredients.
Sep
09
ABTO: It's (y)our choice
Posted in: Uncategorized
Ad created to raise awareness and encourage organ donation. This choice must be simple so that other lives can continue. Do not hesitate, be an organ donor.
Sep
09
KFC: KFC brings us together
Posted in: Uncategorized
On international fried chicken day, we at kfc decided to celebrate a bit differently. Our main competitors in the Colombian fried chicken market would become a part of us, we changed our legendary kentucky fried chicken for their names.
Sep
09
Telsur: Connection
Posted in: Uncategorized
At Gtd we believe that when there are too many opinions, the best connection is needed. This is how this campaign was born, which continues to invite all those who do not have a good time with their internet to join the most stable connection in Chile.
Sep
09
Monkey Shoulder: Stick It To Stuck Up
Posted in: Uncategorized
Monkey Shoulder has teamed up with actor, comedian and host Joel McHale to Stick it to Stuck Up first dates, giving drinkers the chance to make a lasting impression with their potential S.O. by dropping the pretense and not taking things SO seriously… and by having Joel, himself, shake up their next first date night. Joel took his monkey business to the streets of New York, storming some of the city’s more cliched, try-hard date spots to convince a swooning couple to take a walk on the wild side with Monkey Shoulder.
Sep
09
Petco Reminds Us Pets Have Feelings, Too
Posted in: UncategorizedWhen you’re feeling anxious, how do you cope? Do you seek out healthy solutions or are you prone to more destructive behaviors? That’s the central question in a new ad from retailer Petco, which tackles mental health–with a bit of a twist. It’s the latest chapter in Petco’s “It’s what we’d want if we were…
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