Amazon is bringing TikTok to the Fire TV platform in the United States and Canada for the first time as it debuts a new Amazon-built TV set. The ecommerce giant is adding support for the TikTok app to all Fire devices after successful rollouts in the U.K., Germany and France. And while Amazon has previously…
For the sports-fuel brand Gatorade and video game software company Electronic Arts, entertainment has been blurring the line between the business and their audiences. From partnerships with Snoop Dogg and Keyshawn Johnson to bringing sports to digital via Twitch like having Marshawn Lynch and more athletes recreate the Pro Bowl during the pandemic, both brands…
O cinema de ação teve dois grandes pontos de virada nas últimas duas décadas. O primeiro foi quando filmes como “A Identidade Bourne” criaram uma nova demanda do público no trato da ação, com as produções passando a precisar de mais “realidade”. Tanto as tramas começaram a ser mais políticas e abordando conspirações e corporações, …
Leia Sem reinventar a roda, “Kate” é filme de ação honesto, mas sem encanto na íntegra no B9.
Qualquer usuário do Twitter provavelmente já passou pela experiência de tuitar algo e receber, nas notificações, um retweet de um bot, feito exclusivamente para repostar conteúdos relacionados a um termo específico. Essas contas, que são automatizadas para postar conteúdos específicos, passarão a ser sinalizadas pela plataforma. Com a novidade, a comunidade não terá mais dúvida …
Leia Twitter vai sinalizar contas automatizadas na íntegra no B9.
The ability to subscribe to Revue newsletters directly via Twitter profiles was rolled out to all Twitter users worldwide this week, on Android, iOS and the web. Twitter acquired newsletter publishing platform Revue in January, allowing it to continue to run as a stand-alone service. The two platforms began testing their integration last month, saying…
On this week’s episode of The Business of Marketing Podcast, Adweek’s chief innovation officer, Toby Daniels, sits down with Jaime Crespo, general manager at DTC shaving brand Harry’s. With almost 20 years of experience, Crespo has held senior marketing roles for brands like Unilever, Anheuser-Busch InBev and Amazon before joining Harry’s. At Harry’s, he is…
Outdated. Old school. These are the labels tossed out to disparage affiliate marketing. As a long-term survivor of decades of ad-tech evolution and hyperbole, affiliate is often tagged as a low-tech marketing option that lacks the data sophistication and customization options of formats that rely on identifiers and cookies. This assumption couldn’t be further from…
Decades ago, the broadcast networks used to assemble their biggest stars each summer to record elaborate jingle promos to tout their fall lineups. The tradition has long since fallen by the wayside, until now. CBS is resurrecting the tradition, unveiling a new musical number in which many of its actors sing, dance and rap as…
Fans of the Netflix hit series Bridgerton will get a chance to attend their own Regency-era ball next year as part of an effort from the streaming service to make sure the hugely popular romance series remains the talk of the town. Top line The Queens Ball: A Bridgerton Experience will bring guests through a…
Actress Helena Howard stars in the latest from Gap.
O Spotify nesta quinta-feira (9) anunciou o lançamento de uma ferramenta que deve mudar a maneira como o público se relaciona com playlists criadas na plataforma. Batizada de “Enhance”, o recurso está previsto para atualizar automaticamente as seleções com sugestões de faixas que podem se encaixar na formatação pensada pelo usuário. A novidade no caso …
Leia Spotify começa a sugerir músicas para playlists montadas pelo público na íntegra no B9.
Traditional ad targeting tools are in decline, which has led to a boom in alternative identity solutions, putting providers into fierce competition to scale their offerings before Google Chrome withdraws support for third-party cookies in 2023. Top line Yahoo has struck integration deals with several measurement providers including IRI, mParticle and NCSolutions in a bid…
Buffalo Wild Wings was founded in Columbus, Ohio in 1982 and has since grown to more than 1,200 sports bars around the world. Now the franchise is using college football to kick off an ad campaign meant to revitalize the brand and welcome in a new generation of fans. A 60-second “Greatest of All Times”…
Last August, the industry watchdog Check My Ads, in partnership with data supply researcher Zach Edwards, uncovered evidence that unscrupulous publishers had discovered a way to circumvent blocklists. Called “dark pool sales houses,” the strategy involves a ring of publishers acting in concert to take advantage of the lax regulation governing ad exchanges. Since identifying…
Fashion Month is also TikTok Fashion Month, for the third time in 2021. TikTok said in a blog post, “From now until Sept. 29, we’re aiming to make fashionista dreams come true with a month of programming sure to delight even the pickiest fashion lovers. Everything from high-low fashion tips and style trends from creators…
VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner.
O McDonald’s desenvolveu um item de decoração especial para celebrar a relação afetiva que a marca tem com os consumidores. Por tempo limitado, será possível adquirir os icônicos arcos dourados da marca junto com uma McOferta. O item vem acompanhado de letras para que o consumidor possa escrever seu nome ou a frase que quiser. Confira …
Leia McDonald’s lança edição limitada e customizável do letreiro da marca na íntegra no B9.
No começo do ano, a marca de bebidas Gatorade anunciou o lançamento de um adesivo que ajuda o usuário a se manter devidamente hidratado. Chamado Gx Sweat Patch e desenvolvido pela startup Epicore Biosystems, o acessório monitora a quantidade de suor perdido durante uma atividade física, e indica quando já é preciso repor a hidratação. Agora, o produto chega …
Leia Lançado em março, adesivo da Gatorade que avisa quando ingerir líquidos chega à América Latina na íntegra no B9.
Early in the Covid-19 lockdowns, questions of returning to the office typically revolved around proposed dates and mask protocols. But as the pandemic continued into its second year, it has become a highly complex–and potentially volatile–topic at companies around the world. For many organizations, it’s no longer about a return to normalcy; it’s about defining…
Comedic ad from DentsuMcGarry Bownen marks power couple’s first commercial appearance together.
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