“The Mamacita Cut”: HBO Max convoca Karol Conká para formar novo Esquadrão Suicida

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A HBO Max no último domingo (12) disponibilizou na América Latina “O Esquadrão Suicida”, novo filme da franquia de heróis e vilões da DC Comics, e para marcar a ocasião por aqui a plataforma de novo está apostando em fenômenos locais para impulsionar suas produções estrangeiras. E depois de Rayssa Leal contracenar com o Pernalonga …

Leia “The Mamacita Cut”: HBO Max convoca Karol Conká para formar novo Esquadrão Suicida na íntegra no B9.

Smirnoff Wants to Shake and Stir James Bond Fans With Movie Tie-in Campaign

The James Bond movies always come packing when it involves premium brand promotions and the latest, No Time To Die, is no different–even if its release has been delayed by over a year. One brand partner, Smirnoff, wants audiences to remember its long-standing association. The Diageo-owned Russian vodka aims to stir fans with excitement and…

Postmates Delivers Giant Food to L.A., Bringing Your Cravings to Life

You can see a lot on a drive around Los Angeles–epic traffic jams, non-native palm trees and random D-list celebrities, typically. But now you can add to the list of possibilities a 10-foot-tall soy sauce packet and a piece of sushi the size of a subcompact car. They’re worthy of a double take, and that’s…

As Thumbtack CMO, Amanda Reierson Sets Her Sights on Customer Experience

Home management platform Thumbtack has built momentum this year, and to keep the brand going in the right direction it’s hired of Amanda Reierson as head of marketing. Reierson brings over 20 years of experience to the role, most recently as chief growth officer at Farmers Insurance, where she led the company’s digital transformation and…

How businesses can manage mandatory vaccination policies

Enforcement of such policies against employees who refuse to be vaccinated for non-protected reasons must be uniform.

Amazon's new TV is igniting a connected TV ad scramble

LG Ads announces new TV software as manufacturers look to retain control of the living room screen.

“Maligno” é um dos grandes filmes de terror dos últimos anos

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? AVISO: Este texto contém SPOILERS do filme. É seguro dizer que James Wan é um dos cineastas que mais entendem de terror neste século. Por mais que seja mais conhecido hoje por seu trabalho em “Aquaman” e “Velozes & Furiosos 7”, foi no terror que o diretor despontou para o mundo e ajudou a …

Leia “Maligno” é um dos grandes filmes de terror dos últimos anos na íntegra no B9.

Twitter: How to Mark Media You Tweet as Sensitive

Twitter allows users to mark any media they share “as containing material that may be sensitive.” For instance, a journalist may want to turn on this setting if they share media containing violent content. Our guide will show you how to turn on this sensitive content media label for your account. Note: These screenshots were…

Twitter: How to Stop Twitter From Personalizing Your Experience Based on Places You’ve Been

By default, Twitter may personalize your experience on the social networking platform based on places you’ve been. However, you can turn this setting off if you don’t want Twitter to do so. Our guide will show you how this is done. Note: These screenshots were captured in the Twitter application on iOS. Step 1: Tap…

Watch live on Sept. 16: How unified identity maximizes customer data and business growth

This Ad Age Studio 30 live panel with Neustar, Carrot Health and Treasure Data will focus on how you can maximize scale, accuracy and performance without a reliance on cookies or device IDs using unified identity.

4 keys to bridging physical and digital customer experiences

In a post-pandemic world, marketers must have a deeper understanding of the customer’s relationship with technology to bridge the physical/digital divide.

Série do Gavião Arqueiro no Disney+ ganha primeiro trailer natalino.

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Último dos Vingadores originais a não ter uma série ou filme para chamar de seu, o Gavião Arqueiro de Jeremy Renner este ano vai completar essa lacuna do dito universo cinematográfico da Marvel com uma produção no Disney+. E com a estreia do programa chegando a passos rápidos, a Disney lançou nesta segunda-feira (13) um …

Leia Série do Gavião Arqueiro no Disney+ ganha primeiro trailer natalino. na íntegra no B9.

Nos EUA, Burger King lança combos com nomes reais de cantores, incluindo Larissa Machado (Anitta)

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O Burger King dos Estados Unidos lançou neste domingo, 12/09, um combo em edição limitada que traz os nomes reais de alguns cantores. A ideia é mostrar que os produtos da rede de fast-food são “tão reais”, que os famosos topam até usar os nomes reais e não artísticos no combo. Entre os lançamentos está …

Leia Nos EUA, Burger King lança combos com nomes reais de cantores, incluindo Larissa Machado (Anitta) na íntegra no B9.

Ryan Reynolds and Rob McElhenney Announce Wrexham Will Be in EA’s FIFA 22. But Where?

The Hollywood adventure continues for Wrexham Football Club owners and co-chairs Ryan Reynolds and Rob McElhenney, who have released a video through their club’s social media platforms to announce that it will be one of the teams to feature in the next installment of EA’s global computer game series FIFA 2022. The pair, who are…

The Growth of Online Marketplaces in 2021—and Beyond

Trade shows, showrooms and in-person shopping–all the traditional means of in-person product discovery–have been dramatically altered by the global pandemic. Enter online marketplaces, which are experiencing rapid growth in the retail space. Data shows a whopping $2.67 trillion was spent at online marketplaces in 2020 alone. Ian Leslie, senior director of retail advocacy at Bolt,…

Adweek Podcast: Honoring The Trevor Project

Every year, Adweek recognizes the best and brightest executives working in marketing with our Brand Genius Awards. As a part of the awards, we also honor one Brand Save recipient, our annual recognition of standout work in the nonprofit sector. This week on Yeah, That’s Probably an Ad, we’re discussing the winner of Adweek’s 2021…

Agency UM Elevates Jeff Marshall to Chief Diversity Officer

Jeff Marshall knows that in a client-driven business, real change in workplace culture can only come when employees are specifically paid to do just that. “If we actually want to do it right, we need people who are sitting in the seat of holding their agency accountable,” said Marshall, who recognizes that the demand of…

How Brands Can Win Over Consumers by Sourcing Music Responsibly

As we venture deeper into the age of corporate and social responsibility, consumers all over the world are asking corporations and organizations to demonstrate their accountability. This expectation has seeped into debates about music sourcing and compensation. In the days of Napster and digital files, music fans expressed limited awareness of their impact on artists’…

Rent the Runway boosts marketing amid sweatpants fatigue

As consumers begin to shop for apparel again, Rent the Runway is running its largest brand campaign since 2017, working with Yard NYC for the first time.

Geico’s ‘Scoop! There It Is!’ is now a real ice cream

The viral ad featuring Tag Team and kitchen dancing becomes a flavor from Mikey Likes It.