Creative agency Anomaly has expanded the leadership team of its Berlin office with the hiring of creative director Azsa West as executive creative director and former Sitzfeld CMO Nadine M?llerEckel as the agency’s new head of strategy. The pair will join with the mandate of helping to drive the agency forward as a “change agent,”…
BuzzFeed’s four-year-old programmatic business is the engine of its advertising growth. That muscle will come in handy as publishers and marketers enter the usual frenzy of the fourth quarter against the backdrop of the delta variant threatening to derail ad creative and campaign budgets. On its road to becoming a public company, the publisher wouldn’t…
The disappearance of a 22-year-old woman sparked national interest, in large part because of the online sleuthing of amateur detectives.
This campaign shows how cryptocurrencies fluctuate, rise and fall constantly and how in Sesocio you can find the best time to buy and sell. The campaign ties or copies, through the voice of a tenor, the evolution of three of the best-known currencies, such as Bitcoin, Ethereum and Dogecoin, taking a real source and 5 real days of evolution.
The video game company and several current and former employees have received subpoenas.
“Loudly & Proudly Latin?” is Pinterest’s theme for its Hispanic Heritage Month initiatives, aimed at highlighting the wide range of diversity within the Latin? community. Pinterest said in a blog post Monday that following guidance from Todos Pincluidos, its internal employee resource group, it is “embracing Latin? as a term that is not only inclusive…
Twitter will pay $809.5 million to settle a class-action lawsuit that originated in 2016, accusing the company of misleading its investors about user engagement and growth. The complaint was based on projections made by Twitter at an event for analysts in 2014, when it said that by 2018, its monthly active users would double to…
33% of sellers have cried at least once during the moving process, according to a 2019 Zillow survey. Considering the additional logistical stressors that come with moving during a pandemic, it’s safe to say that this number has only gone up. But the real estate industry usually doesn’t tell this story; instead, it offers cheery…
Americans have much to thank Canada for inventing. There’s insulin, for example, and the pacemaker. A trio of Canadian filmmakers developed the Imax format in 1967, and a Nova Scotian inventor named Samuel McKeen gave us the odometer. Then there’s a pioneer named Ron McClellan, who told Canada’s CTV in 2015: “I never expected that…
When it comes to music for Latin and Hispanic Americans, it’s about more than listening to a song while commuting or dancing at a special occasion. “Music and culture are intrinsically linked for Hispanic Americans,” said Rob V?lez, senior director of multicultural at video streaming service Vevo. “Our data shows that they find music videos…
Where there is confusion, there is often profit. And in these formative days of the metaverse, a shared virtual world that many hope will use cryptocurrencies as its financial backbone, the rise of legitimate crypto businesses has also enabled get-rich-quick schemes and outright scams. From Bitcoin and Cardano to Ethereum and Dogecoin, there are now…
Clothing brands are coming for what’s in your closet, and they’re turning to third-party platforms for help. The secondhand clothing market is projected to reach 5.4 times its current size in the next five years, according to thredUP’s latest Resale Report. Market research firm Cowen predicts it’ll hit 14% of the total apparel market by…
When a brand interrupts your online shopping spree to offer a 15% discount in exchange for your phone number, ignoring it and paying full price feels pretty indefensible. Then you start receiving a constant stream of texts with abandoned cart reminders and flash sale notifications, and pretty soon you’re wondering why you didn’t just spend…
As a gatekeeper for some of the hottest names among digitally native startups at communications agency The Lead PR, Casey McDonald has his finger on the pulse of what’s happening in the direct-to-consumer world. Not only does he manage media relations for accounts such as menswear label Mack Weldon and athleisure brand Vuori, but he…
From mass resignations of employees to a slew of new home-bound hobbies, the pandemic era has been as a time for re-evaluation of priorities for many people. Brands need to recognize that consumer self-reflection and follow suit in their own way–by re-examining their purpose and the messages that they put out into the world, according…
A virtual Wild West is an apt description for programmatic advertising. Or at least it was. No one can deny that in the rush to claim premium inventory, rates and eyeballs, the industry made up rules as it went along, capitalizing on pockets of value. This is true of any new marketplace; technology and demand…
The past 18 months have been challenging for businesses across industries. Yet Target managed to rack up significant growth through establishing a brand purpose and quality customer experience. CMO Cara Sylvester explained how the retailer fostered strong relationships with customers and maintained its growth strategy since 2017 during the Brandweek session Harnessing the Marketing Evolution,…
The Apple TV+ character was actually born in an ad campaign. Here, one of the original creators, agency vet Guy Barnett, shares Lasso’s origin story and whether he thinks he deserves an Emmy too.
How do you make V.S.O.P cognac new and unexpected? You create new recipes for the liquid. Or you hire a big-time pop star to make the brand her spirit of choice. Martell chose to do both. Martell is now working with Grammy-nominated recording artist Janelle Monáe who stars in a new brand campaign, “Soar Beyond […]
The post Janelle Monáe Helps Martell Soar Beyond the Expected appeared first on Adpulp.
O Google Meet promete dar fim a um problema recorrente das videochamadas: a má iluminação de alguns participantes. O Google confirmou nesta segunda-feira (20) que a versão web em breve deve ganhar a habilidade de detectar e alertar o usuário quando a exibição de sua imagem estiver prejudicada por falta de luz, podendo inclusive aumentar …
Leia Google Meet vai ajustar automaticamente a iluminação da sua câmera durante reuniões na íntegra no B9.
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