Roku and Shopify teamed up for a new app that will let Shopify merchants build, buy and measure TV streaming advertising campaigns ahead of the holiday season. Top line It’s the first TV streaming app in the Shopify App Store, designed to allow small and medium-sized businesses to build stronger brands and increase revenue through…
The world’s largest restaurant company is reducing the use of plastic in its toys and moving to more sustainable materials over the next four years.
The campaign showcases Lightlife’s motto of living well, eating clean and keeping things simple.
To create this engaging teen-oriented activation, we combined three major hypes: augmented reality applications, dancing, and challenges. The next thing we knew, the AR Unreal Dance Challenge was on! The 3D character building and choreography were done taking inspiration from the styles of popular singer Mihaela Fileva and influential vlogger Emil Conrad. Our characters then took dancing lessons from the country’s leading talents, whose moves were recorded using motion capture technology. In the meantime, we built a customized responsive web AR solution as well as a screen-capturing tool. 8 unique beats were composed specially for the unreal challenge.
Triazavirin Cold and Flu Medicine. The brand’s primary mission is “to help people take care of their loved ones.” And in our new campaign, we show what Triazavirin means by real care.?
The second hand fashion app, Tise, is launching in the Nordics with a new and tangible mission to revolutionize the fashion industry for a more sustainable future. “Every 3rd time, choose 2nd hand, because we only have 1 planet” as the new saying goes. It’s a tangible, feasible aspiration – and Tise’s new platform. The work is created by the internationally acclaimed creative agency &Co. / NoA, and the hero film is starring the amazing fictional activist, z-list celebrity, and fashion personality, “Glinda”. Through an entertaining TV-shop universe – directed by Bertil Vorre and produced by New Land – Glinda advocates for Gen-Z (and anyone else who will listen to her) to buy second hand fashion through the Tise app.
America’s most famous meat eaters have banded together to sue plant-based company Alpha Foods for accidentally turning them vegan.
Litigation is being spearheaded by a clown, a southern gentleman and a red-headed girl. The famous trio are seeking compensation because of their newfound, intense cravings for meatless burgers, burritos, nuggets and other plant-based food that they experienced after tasting Alpha Foods products.
In 2019, McDonald’s Happy Meals got some unhappy feedback. A couple of sustainability-minded sisters–ages 7 and 10–weren’t wild about the toys they were getting with their McNuggets and fries. Rather than essentially disposable trinkets made of plastic that isn’t recyclable, they started a petition to ask McDonald’s and Burger King to do better by the…
As movie studios try to woo audiences back into theaters a year and a half into the pandemic, they have packed their fall slates with new editions of several big franchises, like Marvel, James Bond, Halloween and The Matrix. Broadcast networks are taking a similar approach to their fall schedules following last season’s pandemic ratings…
Streaming has rapidly transformed how and what we watch. Now everyone is fighting for a piece of the action.
Public announcement!
Another semester, another online class with the School of Machines, Making & Make-Believe. After 2 editions of Art & Animals in the Age of CRISPR, Cloning and Cellular Agriculture and one of Art & Politics for Plants (which might get a second run in the future), I decided to turn into a 5-week class a talk that I gave back in the early days of the pandemic about the collapse of pretty much everything we (in the West) believed would last forever.
Theo Triantafyllidis, Radicalization Pipeline, 2021
Nicky Quamina-Woo, As the Water Comes,
Thomson and Craighead, Apocalypse
Sea level rise, civil unrests, the threat of super AI gone rogue, cyberwarfare, asteroids hitting the Earth, nuclear bomb, antibiotic resistance, etc. Every morning, news headlines seem to suggest that reality has imploded and that the end of the world is about to land on our own backyard.
An artistic toolkit for the apocalypse will explore how artists, designers and activists use biohacking, gaming, robotics, synthetic biology, photography and collaborative experiments to investigate existential threats, devise creative strategies for survival and explore humanity’s strange fascination for apocalyptic scenarios.
Each week, we will discuss the works of artists, designers and other creative minds who navigate apocalyptic and post-apocalyptic narratives or who simply acquaint themselves with surviving skills.
There will be space for questions and conversations. Hopefully, some of them will offer catharsis.
Maestro del Trionfo della Morte, Trionfo della morte/The Triumph of Death, mid-XVth century
Larissa Sansour, Nation Estate, 2012
Course outline
Week 1. Informal introductions, screening of short videos by artists describing a more or less dystopian and catastrophic future. After the group discussions, we’ll briefly explore the history of the representations of massive catastrophes in art.
Week 2. Fear is a powerful creator of conspiracy theories and other highly dramatic narratives. Fear is also a big market opportunity where it does not pay to be subtle. It is a lifestyle with its own aesthetics, language and market. Its own reality shows, expos and camps. It’s very tempting to dismiss survivalist communities as gangs of machos in search of an opportunity to parade their mettle. Doomsday preppers also reveal a wider cultural apprehension and a loss of faith in governments’ capability to take care of their own citizens.
The artists and designers whose works will be discussed in Week 2 investigate the impact of this culture of fear on society and experiment with surviving skills.
Troika, Terminal Beach, 2020
Allison Steward, MM’s Bug Out Bag, from the series Bug Out Bag
Week 3. While Week 2 asked the question “Can you buy resilience?”, this week will explore whether or not resilience and survival can be engineered. Silicon Valley and its disciplines across the world are devising plans to save the world from climate meltdown, human obsolescence and other impending calamities. Their technosolutionist approach is rooted in the assumption that technology is far more reliable than other people.
The artists whose works will be discussed in Week 3 explore the ambivalent role of innovation, dismantle some of its ideological blind spots and challenge turbo-engineered solutions to future threats.
Week 4. Asteroids mining, Moon bases, human settlement on Mars, orbital/suborbital/lunar space tourism, etc. Is the drive to create a galactic civilisation the new face of imperialism and human hubris? Or is it a reasonable alternative to a planet that might one day no longer be able to nurture us?
Some of the artists, architects and designers featured in Week 4 examine the possibility of genetically engineering humans who can survive on other celestial bodies, investigate the legal right to appropriate outer space resources and design spaceships that behave like living organisms.
Week 5. Collapsology, a movement born in France in the mid-2010s, postulates that the inevitable collapse of our “thermo-industrial” civilization will force us to do what we’ve always been doing throughout evolution: we will keep on being a social species, we will cooperate and build up local resilience.
The collapsologists study the collapse of our civilisation as scientifically as possible. Their thinking has met with many critics but they have the merits of boldly confronting the threats looming in the background of our daily existence.
Collapsologists are not the only ones who see hope in solidarity and imagination. The artworks and design projects presented during the final week will attempt to shape a world more perennial and more respectful of future generations. That world will probably be a bit uncomfortable, decidedly low-tech and a bit provincial but it will decidedly be more convivial.
As usual, there are many tempting classes in the School’s programme. Join us, it will be fun:
Chen Chieh-jen, Factory (film still), 2003
Snapchat rolled out a suite of creative tools to mark International Week of the Deaf, including three augmented reality lenses and custom stickers aimed at encouraging Snapchatters to fingerspell. The new features were designed with feedback and guidance from deaf and hard-of-hearing team members at Snap, driven by Snap Lab software engineer Jennica Pounds, who…
Marcus Antebi comes from a long line of entrepreneurs and retailers. His grandfather sold handkerchiefs and silk ties on 5th Avenue while his father owned electronics stores and sold art, antiques and jewelry (and even had the only Juice Press franchise). It’s no wonder he got into the retail business himself. Before founding the health…
Marketing experts find that loyal nano-influencer followings mean high engagement.
To mark the monthly’s 10th birthday, 10 questions for Sara Peterson and Vicki Wellington.
“That’s my skill,” said Bruna Papandrea, who teamed with Reese Witherspoon on hits like “Wild” and “Gone Girl.” She now has her own company providing shows and movies to a number of streaming services.
Reddit celebrated the one-year anniversary of the opening of its U.K. office in the Holborn section of London with its first-ever brand marketing campaign in the country, “Maybe Together We’ll.” The platform teamed up with R/GA on the campaign, which is aimed at spreading the word about the depth and breadth of communities on Reddit,…
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