In a world where audiences are constantly fragmenting, the prospect of getting in front of 48.2 million people on any given day is appealing, to put it mildly. That’s why so many brands are flocking to Roblox. Vans. Gucci. Epic Records. The BBC. Netflix. LOL Surprise Dolls. Lego. Nike. That’s just a sampling of the…
Long live the Tiger King: Netflix is making a followup to its hit docuseries, which became a breakout hit last year at the start of the pandemic. Top line Tiger King 2 is set to debut on Netflix later this year, the streamer said today, leading a slate of five upcoming true crime documentaries focusing…
Facebook is tweaking its cookie consent controls in the European region in order to align with requirements including General Data Protection Regulation and the ePrivacy Directive. The social network said in a Newsroom post Thursday that the goal is to give people “a more granular level of control” over their cookie choices and more information…
The Facebook mobile application offers a Lift Black Voices content hub, where users can read stories about Black culture, view educational resources and more. Our guide will show you how to access the Lift Black Voices content hub in the Facebook app. Note: These screenshots were captured in the Facebook app on iOS. Step 1:…
Progressive has hired 3M executive Remi Kent as CMO to replace Jeff Charney, who is retiring.
A Amazon continua planejando aplicações tecnológicas para inovar em suas lojas. Depois de introduzir uma tecnologia de pagamentos que garante as transações apenas com o escaneamento da palma da mão, agora e empresa de Jeff Bezos espera introduzir provadores de alta tecnologia em suas lojas de departamentos. O novo sistema permite que os clientes simplesmente …
Leia Amazon vai usar provadores de alta tecnologia em lojas de departamentos na íntegra no B9.
Um dos grandes sucessos da Netflix no início da pandemia, “A Máfia dos Tigres” terá uma segunda temporada ainda este ano no serviço de streaming. A companhia fez o anúncio nesta quinta-feira (23), com a sequência da minissérie documental servindo de carro-chefe para a divulgação do line-up de produções true crime para os próximos meses. …
Leia Sucesso da Netflix na pandemia, minissérie “A Máfia dos Tigres” vai ganhar continuação na íntegra no B9.
The Gates Foundation Goalkeepers Report speaks to the economic challenges women have faced during the pandemic around the globe. Women were some of the most innovative forces during the pandemic. And yet,
inequalities for women increased across the world. What will you do to support
gender equality? #Goalkeepers2030
Curated content platform Flipboard detailed several updates to its email newsletter offerings Thursday. Flipboard said in a blog post Thursday, “I was invented in 1978. First widely used within universities in the early 1990s. Over 300 billion of me are delivered every day. What am I? If you guessed email, you get a point.” Email…
Fragmentation presents marketers with four core challenges—and opportunities: waning consumer attention, internal silos, bloated tech stacks and multiple data sources.
Known as “Africa’s answer to Oprah,” Abudu has built a media empire aimed at bringing Nigerian stories to the world. Her huge Netflix deal should help.
O Facebook já há um tempo é criticado pela falta de transparência na hora de restringir o alcance de publicações em suas plataformas, em especial sua principal que até hoje soa como um grande mistério para muito especialista. Para tentar começar a reparar essa questão, a companhia divulgou nesta quinta-feira (23) um guia de Diretrizes …
Leia Novo guia de conteúdo do Facebook revela o que leva rede social a reduzir alcance de publicações na íntegra no B9.
Grocery and retail giant Albertsons added a multiyear agreement with Pinterest to its shelves Thursday. The two companies will collaborate on artificial intelligence and application-programming interfaces aimed at helping grocery shoppers with their fresh meal planning. Albertsons will also be able to tap Pinterest’s creator ecosystem, insights on trends and content formats such as multipage…
The last several years have seen unprecedented growth in women’s sports, and now brands are getting in on the action as the WNBA playoffs begin Thursday night. Bleacher Report’s HighlightHer, a portfolio brand focused on female athletes and teams, is going to market for the first time and has secured three major launch partners: Zelle,…
The people who make up America are changing. That means the shoppers who walk down grocery store aisles looking for soap and mayonnaise are changing, too. Between 2010 and 2020, the number of U.S. residents who identify as either Hispanic or Latino increased 23% to 62.1 million, according to the Census Bureau. The group now…
 |
 |
| THE ORIGINAL? Terre des Femmes “Unbreak” – 01/ 2021 Campaign to raise awareness on domestic violence Click the image to have a larger view Watch the Case Study video Source : Ad Forum, Adsoftheworld Agency : Thjink! Hamburg (Germany) |
LESS ORIGINAL National Women’s History Museum – 02/ 2021 “Glass ceiling breaker” Kamala Harris Click the image to have a larger view Watch The Case Study Video Source : D&AD Gold Pencil, ANDY Awards GOLD Agency : BBH New York (USA) |
Grocery chain looks to drive recipe hunters from Idea Pins to checkout.
Agency looks to help brands better connect with underrepresented audiences.
The evolution of advertising moves at a fast pace, so those looking to regulate it have to as well. Digital transformation is happening across the world and, with the monitoring of advertising in the U.K. predominantly falling to the Advertising Standards Authority (ASA), the organization has introduced new technology-driven systems to support growing sophistication in…
The Stellantis brands will release special edition vehicles as part of a multiyear partnership with Red, a brand licensing company that raises money to fight global health emergencies.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
