Hasta La Creative!

Depois de atrasos gerados pela pandemia, “A Crônica Francesa” enfim se prepara para começar a chegar aos cinemas a partir de outubro, bem a tempo do início dos trabalhos da próxima temporada de premiações. E como se trata do novo filme de Wes Anderson e com distribuição da Searchlight Pictures, a campanha de divulgação do …

Leia Wes Anderson dirige clipe de música para divulgar “A Crônica Francesa” e grande elenco na íntegra no B9.

Since Netflix CMO Bozoma Saint John joined the streamer in August 2020, she’s working to take the brand to the next level–which, for her, is all about meeting her own expectations. “Even at the start of my career back in the early 2000s and working with Spike Lee all the way to now, sitting in…

With four digital and two static billboards, the luxury hot sauce that has taken over social media is now dominating the Philly Fashion District. According to Michelle Gabe, Truff’s marketing director, adding a branded twist to the city’s most sacred delicacy–the cheesesteak–needed to be done with the utmost respect. “We know how passionate people can…

Earlier today, actress, vocalist and entrepreneur Jennifer Lopez officially became Adweek’s Brand Visionary for 2021 when she accepted the award on the final day of the Brandweek summit. Created to recognize a career’s worth of branding and marketing achievements, Brand Visionary is Adweek’s marquee award, and Lopez is the 10th person to receive it. “I’m…

O Twitter nesta quinta-feira (23) lançou oficialmente o seu recurso de gorjetas, batizado de “Bonificações” e que permite aos usuários doarem dinheiro a outras contas na plataforma. Em testes desde maio, a ferramenta será disponibilizada no Brasil em parceria por enquanto do PicPay. Como reportado anteriormente, a novidade quando ativada será exibida como um botão …

Leia Twitter lança sistema de bonificações no Brasil na íntegra no B9.

LinkedIn said Thursday that it discovered and corrected seven technical issues within its ads products that impacted roughly 8% of its LinkedIn Marketing Solutions customers. The issues impacted reporting on the measurement of views for certain video ad campaigns, click counts for campaigns on mobile ad network LinkedIn Audience Network and metrics on some sponsored…

Most of those sitting on the sidelines are well aware that the market is being affected by a shortage of microchips, according to new research.

Its first big push from Johannes Leonardo debuts after a Wall Street Journal report about Facebook’s findings that its photo-sharing app was harmful to self-esteem of teen girls.

Nielsen is readying its plans to add big data to its beleaguered national TV measurement service as its march toward a single cross-platform metric continues. The measurement firm has this month begun to track and collect set-top box and smart television viewership data to complement its in-house panel data, it informed clients this week. Beginning…

At the end of the day, a sizable portion of modern-day rap beefs are remembered as little more than interesting marketing moments. Take the thoroughly entertaining tiff between Drake and Kanye West, for example. Once considered cordial acquaintances, the two megastars have devolved into a fairly petty rivalry that has resulted in some cleverly placed…