Vodafone: Unstoppable Together

Vodafone Print Ad - Unstoppable Together
Vodafone Print Ad - Unstoppable Together
Vodafone Print Ad - Unstoppable Together
Vodafone Print Ad - Unstoppable Together

An Egyptian reaching the Olympics is no easy feat. With years of preparation and perseverance.. Egypt was able to send the largest contingency of athletes in its history for this edition of the Olympics. To celebrate, we’ve brought these olympians to the forefront and highlighted them as champions in their own right, symbolized by a weaving ribbon that each represent the colors of the Olympic logo. Putting them together only brought forth our brand message, that together, nothing that can stand in the way of what they want to achieve.

Alibaba: Fading Sea Creatures

Because of the 2020 global situation, more than 1.5B masks found their way to the ocean in that year alone. Alibaba Group, being one of the largest sellers of disposable face masks, wanted to provide a solution to the problem. The corporation believes that a necessary item that protects human life doesn’t have to be something that will cause devastation to the environment, so they partnered with WWF for Earth Day 2021 to generate more awareness about the issue.
The campaign includes an event titled “Fading Sea Creatures”, a shocking live performance by emerging artist Qiurui Du. The performance focused on jellyfish, the world’s most resilient sea creature, to convey the message of how even the oldest animal on earth that survived calamities, mass extinctions, and outlived dinosaurs, may soon fall to the consequences of mask pollution.
The performance featured Qiurui’s jellyfish painting which was on canvas made entirely out of disposable face masks. The painting was made with hydrochromic paint, which disappeared when the mask canvas was submerged underwater. The jellyfish painting reappeared when the mask canvas was removed from the water, conveying the message of how life will return to our seas when we remove the presence of masks from our oceans.

Video of Disappearing | Juhuasuan x WWF

S4 Capital merges MediaMonks and MightyHive into Media.Monks

The 24 companies previously under the dual brand will now all be unified under the new name.

Why Martin Sorrell’s S4 Capital Is so Excited About a Period

After meetings and high-level discussions, Martin Sorrell and his leadership team said their holding network will fold all companies under the Media.Monks umbrella. “We are giving you a dot in the name and the hexagon,” Sorrell, executive chairman of S4 Capital, joked to Adweek. In addition to a new period in the name, there is…

How has The Richards Group changed in the last 10 months?

CEO Glenn Daddy speaks out for the first time since the shop’s founder departed last October.

Prime Changes Everything, Even World History and Fairy Tales

Is Amazon Prime a true game-changer for you? Do you long for a list of things that Prime delivers? It’s okay to admit it (to yourself, in private). Prime is a transformative service. Even ancient desert-dwelling Queens bow to its majesty. Created in partnership with Amazon’s in-house creative team, UK agency Joint London and Hungry […]

The post Prime Changes Everything, Even World History and Fairy Tales appeared first on Adpulp.

AT&T Completes DirecTV Spinoff to Private Equity Firm

After first announcing its intention to throw in the pay TV towel in February, AT&T has officially offloaded DirecTV, AT&T TV and U-verse. Top line The connectivity company said today that it had closed on the previously announced spinoff of the company’s satellite, streaming and IP video businesses into a separate video company. The spun-off…

We-Vibe’s Latest Campaign Revs Up Healthier Conversations About Sex For Seniors

It’s a common myth that libido decreases to the point of being nonexistent as we age, but many seniors would disagree. Social stigma can lead to a slew of negative side effects and discourage honest discussion. Ageism in conversations around sex is ingrained in many ways, but it doesn’t have to stay that way. To…

Yelp Debuts Refreshed Logo, App Icons

Yelp introduced a refreshed logo and suite of application icons Monday. Yelp Yelp The new app icons will begin rolling out on iOS Monday, with Android to follow later in the week, featuring the business directory and crowdsourced review forum’s iconic red, but more visually vibrant and with a fresh look. When Yelp users start…

LinkedIn to Debut Limited Series Reshuffle, on How Covid-19 Shaped the World of Work

Emmy Award-winning journalist Tamron Hall will host Reshuffle, an original, six-part, limited series on LinkedIn that will examine how the pandemic has changed the world of work and what people now expect from it. Reshuffle debuts Tuesday (Aug. 3), with new episodes to follow every Tuesday morning. Hall will take viewers to different cities across…

Global Taps Virgin Media Marketing Chief Cilesta Van Doorn as New CMO

Entertainment group Global media has announced Cilesta Van Doorn will join from Virgin Media as its new chief marketing officer. Since 2018 Van Doorn was the executive director of brand and marketing at Virgin Media which has recently merged with competing technology communications business O2. In the role, she led a team of 70 which…

Twitter Enables Sign Up, Login via Apple ID, Google Account

Twitter is now allowing users to sign up or login via their Apple ID or Google account. The social network said in a Twitter Support tweet Monday that people can use their Apple ID to sign up or login via iOS devices, with the capability to be added to the web soon. Meanwhile, users with…

Ex-Coke marketer Geoff Cottrill joins TopGolf as CMO

The company is in expansion mode after Calloway merger.

Em primeira campanha sobre consórcios, Itaú propõe quebrar mitos sobre o produto

itau-consorcio

O Itaú Unibanco lançou uma campanha sobre consórcios, em seu primeiro grande movimento de mídia focado nesse produto. No ar até o dia 20 de agosto, a ação conta com filme em TV aberta, peças nas mídias digitais e de rua, além de parceria com influenciadores e a presença do ator e humorista Paulo Vieira em …

Leia Em primeira campanha sobre consórcios, Itaú propõe quebrar mitos sobre o produto na íntegra no B9.

Amazon confirma lançamento da série de “O Senhor dos Anéis” para setembro de 2022

lotramazon

Depois de anos de muito mistério, a Amazon nesta segunda (2) enfim confirmou uma data de lançamento da série de “O Senhor dos Anéis” que prepara para o Amazon Prime Video. A primeira temporada da produção inspirada nos livros de J.R.R. Tolkien está prevista para entrar no catálogo do serviço de streaming daqui pouco mais …

Leia Amazon confirma lançamento da série de “O Senhor dos Anéis” para setembro de 2022 na íntegra no B9.

#PresasNos80: Guaraná Antarctica cria garrafa retrô com 100% da renda revertida para o futebol feminino

Presasnos80 (2) – Copia

Guaraná Antarctica está apoiando o #PresaNos80, movimento criado para dar visibilidade e reforçar a importância do investimento no futebol feminino. Com isso, a marca resgata um de seus primeiros rótulos para lançar uma edição especial que terá toda a renda revertida para a ONG Meninas em Campo, que trabalha o desenvolvimento feminino no futebol. Além …

Leia #PresasNos80: Guaraná Antarctica cria garrafa retrô com 100% da renda revertida para o futebol feminino na íntegra no B9.

Gap Taps Modern American Optimism in Back-to-School Campaign

While Gap holds a special place in the retail landscape as one of the largest apparel brands in the U.S., it’s struggled to define itself over the last decade or so given a rapid shift in consumer behavior. But that may be beginning to change under new leadership, which includes Mary Alderete, who quietly took…

Frito-Lay Variety Pack Sends Girls to Space Camp With New Scholarship Program

On July 20, Wally Funk became the oldest person to fly in space, fulfilling a dream that she was denied 60 years ago because of her gender despite qualifying to be a NASA astronaut. Now Frito-Lay Variety Pack is looking to ensure a new generation of women won’t have to wait that long to reach…

Amazon Prime Video Sets 2022 Premiere for Lord of the Rings Series

Amazon Originals’ anticipated television series based on The Lord of the Rings finally has a release date. The show, which has been in the works since 2017 when it was first announced, will arrive on Prime Video on Sept. 2, 2022, according to Amazon, which also shared the first image from the series. Top line…

Benji Compston Named Head of Business Development At SYN

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Benji is instrumental in developing projects, from sonic branding to original music, with global teams including those based at Syn’s headquarters in