Hasta La Creative!

Gun violence in the U.S. has continued to surge with this year on pace to be the most violent year for the U.S. in two decades. Today, in response to the continued and increasing gun violence nationwide, Change The Ref and Team ENOUGH have partnered with AREA 23, an IPG Health company, to find creative ways to address this urgent national epidemic and have unveiled “My Last Will.” This national campaign features the testament of people who shouldn’t have to write one yet — teens and youth who are demanding in their last will that the U.S. Senate act without delay to stop gun violence in America. The campaign underscores the threat of gun violence to all Americans and the need to take decisive action to stop this public health crisis that kills over 100 people every day and 115,551 people annually.

Adidas presents “Adidas Empathy”, a special edition of football cleats whose objective is to break this taboo by highlighting the weight of being gay in men’s football in order to raise awareness and support each player to be able to publicly manifest their sexual orientation with pride.

Ever heard of Fleets? It was Twitter’s real-time video-sharing platform (a-la Instagram Stories, SnapChat etc.), and it went defunct on August 3rd. While most brands clamor to be the first on any new social platform, SNICKERS comedically became the last brand to ever use Fleets, just before it went extinct.

August 3rd also happens to be “Grab Some Nuts” Day. To celebrate, SNICKERS began running a series of Fleets on Monday (August 2nd) promoting a sweepstakes to win boxes of free SNICKERS that would launch the following afternoon. The only issue? Fleets was deactivated a moment after the final Fleet was posted and the sweepstakes never actually went live…

Why would SNICKERS try to launch a campaign on a social platform that’s about to die? Their Social Media Manager was hungry and missed the memo.

SNICKERS quickly made up for the snafu tweeting the promo instead and offering the free boxes to 20 followers who reply in the comments.