Even though streaming wars have been underway for several years, the battle is really only heating up now as all the major players are finally on the battlefield and digging in. The big media companies have been focused on launching their new platforms–or revamping existing ones–in their efforts to fight for relevancy and revenue as…
Hip-hop has evolved immensely over the years. The sharp lyricism and confident showmanship that ruled the charts certainly haven’t left the genre, but it now shares a spotlight with more melodic, more relaxed delivery that has proven successful for the likes of Migos, Future, Cardi B and more. Hip-hop purists have debated the validity of…
Los Angeles may be known as the home of movie stars, but luxury international hotel brand CitizenM is shining a spotlight on less-famous locals to celebrate its opening in the city. CitizenM, which has more than 20 locations worldwide, is hosting an 11-story window exhibition in its new Los Angeles hotel. Created by agency KesselsKramer,…
Visual communications platform Canva is now an official TikTok Marketing Partner, and its Publish End Points tool is now available to TikTok creators, with an eye toward small and midsized businesses. Creators can natively publish to TikTok and engage with their audiences via the Publish End Points tool, and they can also access more than…
Following its rebrand from Uncle Ben’s, Mars Food has released the first global campaign for Ben’s Original which aims to highlight the brands commitment to inclusion. The global “Everyone’s Original” campaign has been created by The&Partnership and features six real but diversely chosen households of people, both family and friends, at their dinner tables enjoying…
Finding new and unique ways to reach modern consumers is something most business owners are passionate about. While there are several ways to attract attention from potential customers, few are as effective as visual marketing. A recent study found that over 70% of businesses report using visual marketing in their existing advertising campaigns.
Before you start investing in visual marketing campaigns, you need to figure out how to approach the process of creating pictures for your target demographic. If you want to have success with visual marketing, consider these great tips below.
Support Your Content With Great Pictures
Most business owners realize that reaching a new audience requires a multi-faceted marketing approach. One of the best ways to drive traffic to a website is by creating new blog content every week. This content needs to be both well-written and industry-specific. Rather than relying solely on a blog to enhance consumer engagement, you need to support this content with great pictures.
Ideally, you want these pictures to be both original and branded with your logos. Once you have pictures to post in your blogs, you need to use these same images when advertising the links for this new content on social media websites like Instagram.
Frequent Instagram posts allow you to keep your followers interested in what your business is doing. If you don’t have time to manually create and post on Instagram daily, using scheduling software is your best course of action. Companies like https://skedsocial.com/ offer Instagram scheduling software that is easy to use and affordable. By creating tons of posts ahead of time, you can rest assured that your Instagram account is active.
Let Your Customers Tell Your Story
Coming up with new visual marketing elements consistently is challenging. Rather than trying to do all of the heavy liftings on your own, you need to let your audience assist you. Some of the most popular brands in the world employ user-generated content in their marketing campaigns. Posting pictures of customers using your products/services can make a big impression on the general public.
If you are posting these pictures on social media platforms like Twitter or Instagram, encouraging customers to use a particular hashtag is a must. With this hashtag, you can organize these photos and make them more accessible to social media users. User-generated content also doubles as social proof.
Potential customers will look at this content to find out more about the experience others have with your products/services. If these potential customers see that these experiences are positive, they are more likely to contact your business and invest in what you have to offer. Providing loyal customers who generate tons of content for your brand with special discounts and perks is a fantastic idea. By doing this, you can keep a steady flow of user-generated content coming.
Visual Calls To Action Are Effective
There are a number of misconceptions that can lead to visual marketing mistakes occurring. One of the main misconceptions that business owners have about visual marketing is that calls to action don’t belong on pictures. In reality, using calls-to-action in your photos is an effective way to grab attention and garner interest from potential customers.
Most business owners use photos as a way to showcase their products/services. Instead of just posting a picture on social media with little context, you need to offer up more information. A call-to-action is a great way to remove any doubts about the intentions behind the visual marketing efforts you publish. Working with content marketing professionals is a wise move if you are unsure about how to craft a call-to-action.
Don’t Publish Sub-Par Images
Posting any and every picture you take online is a horrible idea. Putting out photos that are out of focus or pixelated can lead to a potential customer getting the wrong impression about your business. This is why you need to invest in photo editing software to ensure the images you use in your visual marketing campaigns are clear and appealing.
Now that you know more about how to use visual marketing to your advantage, it is time to get to work. Putting the tips in this article to use can help you achieve your sales goals in no time.
Brands are in constant search of the cutting edge that’ll give them an advantage over their competitors. They want access to novel technologies and software first. They want to be able to undercut their competitors’ pricing with more efficient working practices. They also want their branding to be superior to their competitors.
This mindset even extends to the aesthetic of the business. Every brand wants their aesthetic to be geared towards maximum appeal. Failing to constantly tailor and refine your image to stay relevant runs the risk of obsolescence.
Apple’s relentless appetite for change -even if slight can breathe new life into tired, outdated and overexposed design.
If you’re hoping to revamp your existing aesthetic or come up with an entirely new one, here are a few of the themes you can expect to see in design this year.
Bold and brash psychedelia
The 60s have been long considered a source of inspiration for fashion, music and design.
And one of its exports – psychedelia – has enjoyed a redemptive arc in 2021.
It has long been associated with music and art and people are still obsessed with co-opting the experimentation and rebellion of the era.
It still holds a massive amount of cultural cachet. Very few making purchasing decisions were in their adult years during the 60s. That kind of distance and remove lends even more weight to the sheen of cool that the 60s has.
For bold and forward-thinking brands keen to position themselves at the vanguard of the shopping world, it’s a no-brainer to borrow visuals from the decade. A psychedelic design ensures that whatever it is you’re designing – whether it’s packaging, the product itself or an advertising campaign – it won’t be short of eyeballs.
Psychedelic designs are often a brash, kaleidoscopic dash of color and intrigue that is impossible to tear your eyes away from.
Still, it should be used with caution. There are some negative connotations to psychedelia: specifically its association with mind-altering substances.
But if you’re in an industry that isn’t beset with stuffy conservatism, the striking visuals of psychedelia are definitely worth considering.
Pop art/ comics
Design has always been cyclical and graphic designers are always mining the past for ideas for their work. One popular style of artwork that has undergone a renewed surge of popularity is pop art.
The historic success of superhero franchises like The Avengers is perhaps partly responsible for this trend. Classic typefaces, grainy colours and design with a bold, black outline have all emerged as one of the common threads that unites designers in 2021.
It undeniably adds a sense of fun and vibrancy to otherwise staid and conservative design. Pop art is relatively simple to imitate yet it creates a sense of punch.
Nostalgia can be a powerful motivator and sometimes the mere suggestion of a bygone era is enough to tempt an audience to dip their toes into a new product.
Embracing the natural world
Pandemic restrictions have forced us to spend more time than ever before trapped inside our own homes. Understandably, this has led to a yearning for the outside world.
This desire has been reflected in the design choices of brands in 2021.
Incorporating design elements borrowed from the natural world portrays freshness, newness and health – all important associations for consumers – especially in the healthcare, skin and haircare industries.
Embracing the natural world in a way that isn’t clichéd or already overdone can be a challenge.
Some of the common signifiers of the natural world: leaves, flowers and greenery are all likely to be commonplace in the design world in the upcoming months.
These sorts of motifs also lend themselves to being tied in with another hot topic: sustainability.
With so many companies keen to stress their commitment to protecting the planet, adopting the aesthetic of the natural world is an obvious choice.
And even if this design isn’t necessarily an accurate reflection of their sustainability practices, using iconography borrowed from the natural world is a sneaky way to at least create the impression that your brand has an environmental conscience.
George Harrison’s 1970 triple album “All Things Must Pass” also returns to the Top 10 for the first time in 50 years thanks to a host of reissues.
Workman, known for “What to Expect When You’re Expecting” and other lucrative backlist titles, is one of the largest independent publishers in the United States.
O Twitter na última semana promoveu uma atualização em sua plataforma para desktops e smartphones que entre outras coisas envolveu a mudança mínima e ao mesmo tempo drástica do visual de certos componentes de sua rede social. A proposta se baseava em acessibilidade acima de tudo, na busca para tornar botões fundamentais e outros elementos …
Leia Twitter volta atrás e reduz perfil arrojado do novo design na íntegra no B9.
No último domingo, 15/08, o WhatsApp estreou sua maior campanha publicitária de marca no Brasil. Com o mote “Privacidade para suas mensagens”, a campanha reforça o compromisso da plataforma em proteger as mensagens pessoais de seus usuários e destaca sua principal característica e diferencial: a criptografia de ponta a ponta por padrão para todas as …
Leia WhatsApp lança sua maior campanha publicitária de marca no Brasil na íntegra no B9.
Facebook will participate in the Apricot subsea cable system project, along with regional and global partners including Google and Philippines telecommunications provider PLDT. Apricot, which is still subject to regulatory approvals, is aimed at delivering internet capacity, redundancy and reliability to the Asia-Pacific region. The 12,000-kilometer-long cable will connect Guam, Indonesia, Japan, the Philippines, Singapore…
MullenLowe Group will continue to create public information campaigns around Covid-19 for the Cabinet Office as the virus remains a prevalent threat even after the dropping of most restrictions. The IPG-owned agency worked on developing campaigns to provide messaging on preventing the spread of Covid-19 over the last year-and-a-half. It will now handle a second…
American Express is inviting tennis fans to channel their inner Serena Williams and Novak Djokovic at six pop-up courts along the Hudson River in Manhattan in advance of this month’s kickoff of the U.S. Open tournament in Flushing, Queens. The promotion is part of a mix of on-site and off-site experiences for the two-week program…
The recruitment effort comes several weeks after a similar job posting by Amazon.
Mesmo com o lançamento dos consoles da nova geração, PlayStation 5 e Xbox Series X e S, a Nintendo continua tendo amplo domínio no mercado de games japonês. Agora, a empresa responsável por sucessos como “Super Mario” e “The Legend of Zelda” alcançou uma marca impressionante: em uma semana de agosto, emplacou 30 jogos nas …
Leia Switch domina semana de vendas no Japão com os 30 jogos mais vendidos na íntegra no B9.
Snapchat allows users to sync their device contacts to the mobile application in order to find any friends and family members that may also use the app. When someone syncs their contacts to the Snapchat app, they can quickly add those contacts as friends (if they want). Our guide will show you how to sync…
Hip-hop rapper returns with a new flow in latest installment of “Jif’ing Good” campaign.
SC Johnson is first brand to test how much attention viewers pay to ads and how likely they are to make a purchase.
By default, Snapchat will share your “anonymized location and usage data with [its] map providers.” However, you can stop Snapchat from doing so at any time. Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: Tap your profile picture in the top-left…
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