Viral ‘Fancy Like’ TikTok song is now an Applebee’s ad

Country music star Walker Hayes gave the chain a major boost by name-checking it in his song.

Former Taco Bell Worker Lil Nas X Becomes the Brand’s Chief Impact Officer

It was only a few years ago that Lil Nas X, as a teenage high school student, was mopping floors and slinging Crunchwrap Supremes at a Taco Bell near Atlanta, Ga. The lauded musician and marketing maven is working with the chain again, this time in a completely different role, Taco Bell announced today. Lil…

Lowe’s is Asking Customers to ‘Fall Together’ in New Campaign

Lowe’s is beginning its countdown today to the unofficial start of the fall season on Labor Day, Sept. 6, with a new campaign under the hashtag “Fall Together.” This latest creative outreach by the home improvement retailer is several fold, including a contest in which customers vie to be paired with a design influencer and…

What memes can teach us about building brands

Memes are not only a defining part of our culture; they have the potential to influence our way forward: Opinion

NFL’s Raiders Rebuild Their Fanbase After a Lonely First Year in Vegas

If a team plays a full season in an empty stadium in Las Vegas, did it really happen? The National Football League’s Raiders brought their iconic 60-year-old brand to their new home stadium in Vegas last year. But Covid-19 didn’t care. After declaring their move from Oakland in 2017, the Raiders played their inaugural Vegas…

Yes, Pumpkin Spice Is Arriving Earlier Each Year—Driven by Gen Z and Millennial Demand

While some feel the time is ripe to cancel pumpkin spice altogether, the fall flavor still has a strong fanbase among American consumers–especially the younger cohorts. Some even feel the pumpkin spice season could start a little earlier. According to a Morning Consult survey conducted this month, a quarter of Americans said the end of…

'Chief' titles proliferate, elbowing CMOs in C-suite

Chief experience, customer, growth, brand, purpose and other officers are grabbing chairs in boardrooms, sometimes replacing or leapfrogging CMOs.

 

Facebook tests media agencies as review nears final round

Why Facebook’s next media agency must be adept at Facebook ads and audits. 

3 ways b-to-b brands can fuse vision with social change

Companies must use their position and economic power to create a better and more equitable society: Opinion

The top 5 creative campaigns you need to know about right now

One mean mama, actors and reality stars duke it out retro-style, a ‘mumble’ ode to peanut butter and more.

Cat-Centric Tables – Dinos Created a Cat-Friendly Table with a Partially Concealed Perch for Pets (GALLERY)

(TrendHunter.com) Japanese retailer Dinos created a cat-friendly table that creates space for humans and pets in the same household to enjoy time in close proximity to one another. The design of the table includes a…

Making the First Major CBD Campaign for the UK Market

A cannabidiol (CBD) revolution is coming to the U.K. according to one brand’s campaign–but perhaps not in as bombastic a style as that sounds. Cannabis wellness brand Cannaray, which produces oils, capsules, creams and gummies, has released an ad campaign starring British television presenter Claudia Winkleman that explores the claim of a radical and revolutionary…

How Embracing Work Flexibility Has Proven ‘Absolutely Awesome’ for London Agency Elvis

Early in the Covid-19 lockdowns, questions of “returning to the office” typically revolved around proposed dates and mask protocols. But as the pandemic has continued through its second year, the nature of work has become a highly complex and potentially volatile topic at companies around the world. For many organizations, it’s no longer about a…

10 Powerful Night Serums – From Melatonin-Infused Solid Serums to Restful Nighttime Serums (TOPLIST)

(TrendHunter.com) Who doesn’t like a good and powerful night serum that can do all the heavy work of rejuvenating one’s complexion while one sleeps? This list of beauty offerings will give you a good…

Russian Journalists Meet a Crackdown With Dark Humor, and Subscribers

Meduza, a leading independent news site, fights back with jokes and a stunning donation campaign. But can it stand up to the Russian state?

Adweek Podcast: Ranking the Celebrity McDonald’s Meals

McDonald’s kicked off it’s “famous orders” campaign with a pre-Super Bowl spot in 2020. However, it wasn’t until Travis Scott’s meal that things really took off. Since then, we’ve seen famous orders from J Balvin, BTS, and most recently Saweetie. Adweek’s David Griner and Shannon Miller are joined by audience engagement editor Jess Zafarris and…

Rachel Maddow, MSNBC’s Top Host, Extends Her Contract

Ms. Maddow was reported to have expressed interest in leaving the network to pursue podcasting and streaming projects.

Brands mark Women’s Equality Day, the Paralympics begin and college football kicks off: The Week Ahead

 Marketing and media events to watch this week.

 

Walgreens Is Doing Its Part—And Then Some—To Save Lives

Di you know that approximately 78 percent of the U.S. population lives within five miles of a Walgreens? The company operates approximately 9,021 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Walgreens interacts with approximately 8 million customers in its stores and online each […]

The post Walgreens Is Doing Its Part—And Then Some—To Save Lives appeared first on Adpulp.

Top 60 Shoe Trends in August – From Plush Toy Slides to Cosmetic Brand Clogs (TOPLIST)

(TrendHunter.com) The August 2021 shoe trends showcase the fun and quirky styles that define this summer. From cosmetic brand clogs to plush toy slide sandals, fashion brands encourage consumers to use their personal…