Afterpay will introduce ads to its app for the first time with a new option that lets retailers buy featured placements for promotions and products through a pay-per-click model. The Australian buy now, pay later platform said the move comes after early tests showed that Afterpay Ads achieved a 20% lift in sales as compared…
A Adidas revelou esta semana o novo terceiro uniforme do Flamengo. Predominantemente preto com detalhes vermelhos e dourados, o conjunto tem ainda uma homenagem ao título mundial do clube carioca, conquistado em 1981 e que completa 40 anos em dezembro de 2021. Para promover o lançamento, a Adidas convocou uma série de estrelas para a …
Leia Adidas apresenta uniforme alternativo do Flamengo com homenagem ao mundial de 1981 na íntegra no B9.
A maioria dos brasileiros já ouviu falar de golpes digitais ou conhece alguém que já foi vítima deles. Pensando nisso, e para reforçar suas iniciativas para proteger a experiência dos usuários no aplicativo, o WhatsApp está lançando uma campanha que traz dicas de segurança para as contas dos usuários da plataforma. Com a assinatura “Todo …
Leia Campanha do WhatsApp traz influenciadores dando dicas sobre como se proteger de golpes na íntegra no B9.
A Premier League (Inglaterra) anunciou que não vai liberar os atletas que atuam por clubes ingleses para participarem dos jogos da seleções válidos pelas eliminatórias da Copa do Mundo do Catar, de 2022, e que ocorram em países da “lista vermelha”, que marca países ainda muito ameaçados pela pandemia. Para a seleção brasileira, a medida …
Leia Com pandemia, Premier League e La Liga decidem não liberar jogadores para eliminatórias da Copa do Mundo na íntegra no B9.
With an eye to improving the customer experience, McDonald’s is bringing in Tariq Hassan as its new chief marketing and digital customer experience officer for U.S. operations. Morgan Flatley held the role most recently. She is being promoted to McDonald’s global CMO, overseeing brand strategy, menu, family marketing, media partnerships, and customer and business insights….
The legendary TikTok team at The Washington Post is looking to expand by two. The media giant is seeking an associate producer and a community editor to help it speed the growth of its channel, focus on topics that are resonating with its audience and expand its content efforts at its audience and the video…
Stories about Paralympians are often framed as inspiring tales of overcoming adversity. But a new campaign from Canadian agency Cossette for World Wheelchair Rugby (WWR) aims to change that narrative by decentering the perceptions of non-disabled audiences and simply focusing on how competitive these athletes are. The campaign kicked off on Aug. 17 to introduce…
When it comes to marketing on TikTok, the most successful brands know how to build community before pushing purchases. But when every cooking video, makeup tutorial and viral trend adaption is a potential sale, the social platform has turned to Shopify to make it easier for brands and creators to move down the marketing funnel….
Petco has promoted Katie Nauman to the CMO role following the departure of Tariq Hassan to McDonald’s.
O TikTok fechou uma parceria com o Shopify, a gigante canadense do e-commerce, para que os usuários possam fazer compras dentro da rede social da ByteDance. Com isso, os consumidores do Shopify que já possuam uma conta comercial no TikTok poderão acrescentar uma seção de loja em seus perfis, segundo a Reuters. Por ora, Estados …
Leia TikTok fecha parceria com Shopify para ter compras no aplicativo na íntegra no B9.
NBCUniversal is furthering its diversity efforts, naming Jeanne Mau as its new svp, TV programming diversity, equity and inclusion. Top line In the newly created role, Mau, who was previously svp of global inclusion at ViacomCBS, will drive DEI strategies for content across the entertainment networks in the NBCUniversal television and streaming entertainment portfolio, which…
Nearly one-half of U.S. adults responding to a recent study by Pew Research Center said they get at least some news on Covid-19 vaccines from social networking platforms, but just 6% considered those platforms to be the most important way to get such news. The think tank conducted its survey from July 26 through Aug….
Wendy’s has recruited another former pro athlete named Reggie–this time, retired running back and current TV commentator Reggie Bush–to hype its breakfast menu. The new spots, from agency VMLY&R, are themed for college football and tailgating season, continuing the gag that has superstar athletes flipping the script on the traditional player-fan dynamic. Bush, for instance,…
Allbirds promotes its Natural Run Collection of activewear in an ad with the tagline “Nature is making a comeback.”
The rise of ad-supported video and connected TV helped the company attract more than $100 million worth of deals from brands and holding companies.
Incumbent BBDO is in the pitch for the coffee chain.
In April 2014, Facebook began the process of removing messaging features from its flagship application and prompting users to download stand-alone app Facebook Messenger. This week, Facebook confirmed that it is testing a slight about-face of that move. The social network confirmed that it is testing video and voice calling from what is now Messenger…
Vizio became the latest connected TV company to close its 2022 upfronts negotiations, securing more than $100 million in commitments, the company said today. Top line That $100 million in commitments represents a four-fold increase from the upfront commitments Vizio secured a year ago. That increase was driven by enterprise-level buys from six major agency…
Sapan will become executive vice chairman.
As Paralimpíadas começaram nesta terça-feira (24) em Tóquio e, para marcar a ocasião, a Nike lançou sua primeira campanha direcionada para o evento esportivo no Brasil. O mais bacana é o destaque da vez, o atleta Petrúcio Ferreira dos Santos que vive batendo recordes e hoje é o mais rápido do mundo nos 100 metros …
Leia Nike destaca carreira de Petrúcio Ferreira em primeira campanha das Paralimpíadas de Tóquio na íntegra no B9.
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