‘Be the Presidente’ Campaign Celebrates Leaders in Latinx Culture
Posted in: UncategorizedBeer brand Presidente threw the first pitch of its “Be the Presidente” campaign in the form of a 30-second hero video featuring baseball legend Alex Rodriguez. The goal of the campaign is to salute leaders in Latinx culture who challenge stereotypes, defy conformity and help shape their communities for the better, and the stories of…
Shapeshifting Autonomous Vehicle Seats – This Honda Kaibun Seat Enhances Passenger Comfort (GALLERY)
Posted in: UncategorizedClif Kid and Scary Mommy Inspire Families to Go on Summer Adventures
Posted in: UncategorizedAfter over a year of a necessary but tedious lockdown, families are eager to share new adventures together outside of the home. Energy bar Clif Kid and Some Spider Studios are embracing the thirst for novelty with their “Fuel Your First” campaign focused on introducing children to outdoor experiences. Limited edition packages of Clif Kid…
Ahead of the All-Star Game, MLB Goes on a Shohei Ohtani Marketing Blitz
Posted in: UncategorizedIf you’ve kept tabs on the 2021 Major League Baseball season, you are familiar with the unparalleled success that Los Angeles Angels All-Star Shohei Ohtani is enjoying this year. And even if you aren’t an everyday baseball enthusiast, his track record on the diamond this season has been undeniable. He’s a two-way player leading the…
Disney raises price of ESPN+ by 17% after sports rights binge
Posted in: UncategorizedESPN+ has been growing, most recently reporting 13.8 million subscribers.
Spotify’s 3rd Culture Next Report Looks at Rebuilding Culture
Posted in: UncategorizedSpotify Monday released the third edition of its Culture Next Annual Global Culture & Trends Report, with the focus this year on how Generation Z and millennials are rebuilding culture from the ground up in the wake of the pandemic and the ongoing movement for social justice. The streaming platform said in a statement, “Culture…
For a Specialty Tomato Varietal, ‘Bomb’ Is the Flavor—and the Name
Posted in: UncategorizedWhen Paul Mastronardi joined his family’s produce company full time in 1994, he didn’t like tomatoes. He set out to change that by visiting seed companies around the world, trying as many tomato varieties in development as possible. In the Netherlands, he tasted the Campari, a variety on the proverbial cutting board because of its…
This Camper Has Been a Quarantine Staple Since 1960s Space Missions
Posted in: UncategorizedOn July 24, 1969, President Richard Nixon stepped off Marine One onto the deck of the USS Hornet, which had steamed to the central Pacific to pick up the Apollo 11 astronauts. Lunar travel being new, NASA physicians were concerned that Neil Armstrong, Michael Collins and Buzz Aldrin might have brought home “lunar pathogens,” so…
Videoconferencing Plans Its Next Move as Workplaces Consider Hybrid Models
Posted in: UncategorizedAs AKQA gradually brings its workforce back to its worldwide offices over the next few months, many of the agency’s locations will operate much differently than when they were last open more than a year ago. Like other businesses with physical offices, AKQA is crafting a hybrid model of remote and in-person work, and tools…
When Will Gen X Women Have Their Marketing Moment?
Posted in: UncategorizedIf there’s one comment Catherine Balsam-Schwaber hears from women consumers the most, it’s “menopause snuck up on me.” Balsam-Schwaber, CEO of Kindra, a menopausal wellness brand founded in 2019, has learned just how little many women know about menopause, with some saying they couldn’t educate their daughters because they didn’t have the language for it,…
Authenticity Is Key to Connecting Brands and Consumers for FCB’s Juan Woodbury
Posted in: UncategorizedNa França, passaporte de vacinação será exigido em pontos turísticos e restaurantes
Posted in: UncategorizedCom a vacinação avançando em boa parte do mundo, diversos países começam a divulgar suas novas normas para se adequar ao que chamamos de “novo normal”. Na França, o presidente Emmanuel Macron afirmou que o passaporte de vacinação será exigido para entrar na maioria dos estabelecimentos e atrações turísticas. O país passará a exigir um …
Leia Na França, passaporte de vacinação será exigido em pontos turísticos e restaurantes na íntegra no B9.
Reboot de “Gossip Girl” é a série original mais assistida do HBO Max em um único fim de semana
Posted in: UncategorizedO HBO Max, que recentemente chegou ao mercado brasileiro, acaba de lançar o reboot de “Gossip Girl”, e não poderia estar mais satisfeito com o desempenho da série. O programa se tornou a série original do Max mais assistida em um único fim de semana, mesmo com apenas um episódio lançado. Como noticiou o Deadline, …
Leia Reboot de “Gossip Girl” é a série original mais assistida do HBO Max em um único fim de semana na íntegra no B9.
Especial “First Cow”, parte 2: como John Magaro e Orion Lee converteram uma amizade em questão de química
Posted in: UncategorizedSer o protagonista de um filme de Kelly Reichardt definitivamente não é lá uma das melhores dádivas que um personagem pode vir a ter. Desde sua estreia na direção em 1994, a diretora mostra interesse particular por histórias de pessoas solitárias, de certa forma isoladas dentro da sociedade que convivem, e se virando em busca …
Leia Especial “First Cow”, parte 2: como John Magaro e Orion Lee converteram uma amizade em questão de química na íntegra no B9.
How Prima Is Leading the Wellness Space With Transparency and Education
Posted in: UncategorizedSpurred by a year in which consumers became obsessed with health, the wellness revolution is moving at warp speed. Consumers are finding solace in new fitness and health products that amplify their personal journeys. Christopher Gavigan, founder and CEO of CBD wellness brand Prima, joined Adweek’s Elevate: Future of Shopping event to discuss the pandemic’s…
For Zappos, the Future of Ecommerce Revolves Around Curated Content
Posted in: UncategorizedThe advent of shoppable livestreaming has taken the retail world by storm. Ecommerce native Zappos is the latest retailer to join the mounting trend of authentically introducing new products to their followers via curated content. Ryan Olivieri, director of marketing at Zappos, joined Adweek’s Elevate: The Future of Shopping to talk about the retail giant’s…
MLB Plays the Social Platform Field During All-Star Week
Posted in: UncategorizedMajor League Baseball detailed some of its social initiatives during 2021 All-Star Week in Denver. The MLB Draft was added to All-Star Sunday, and eight of the sport’s top prospects were in attendance at the Bellco Theater inside the Colorado Convention Center, with the event broadcast live on MLB Network and livestreamed on the league’s…
Rebecca Minkoff on Navigating Burnout
Posted in: UncategorizedRebecca Minkoff’s five-piece capsule collection catapulted her into fame in 2001. Today, the designer’s handbags, apparel and accessories are synonymous with New York fashion while maintaining an expansive global footprint that’s focused on ideating and innovating. Minkoff joined Adweek’s Elevate: Future of Shopping to discuss avoiding burnout, the future of retail and what the future…
How Olipop Is Changing the Soda Recipe for Success
Posted in: UncategorizedWhen Ben Goodwin and David Lester launched Olipop three years ago, people said they were crazy for creating a soda made with plant fiber and prebiotics. Fast forward to today, and the duo is now spearheading one of the hottest beverage trends in the market and disrupting the soda category for the first time in…