Jul
13
Tribeca Enterprises acquires M ss ng P eces, boosts brand muscle
Posted in: UncategorizedEntertainment firm enhances marketing capabilities by bringing in production firm known for its diverse storytelling skill set
Jul
13
Jovem se transforma em panda vermelho de vergonha no trailer de “Red: Crescer É Uma Fera”, novo filme da Pixar
Posted in: Uncategorized
A Pixar divulgou nesta terça (13) o primeiro trailer de “Red: Crescer É Uma Fera”, próximo longa-metragem de animação do estúdio depois de “Luca” que de novo conta com uma premissa de transformação. Dessa vez, porém, a situação é menos favorável à protagonista que os jovens monstros marinhos italianos, dado que ela parece virar um …
Leia Jovem se transforma em panda vermelho de vergonha no trailer de “Red: Crescer É Uma Fera”, novo filme da Pixar na íntegra no B9.
Jul
13
Bubble Gum? Rhubarb? This Ad Stirs Debate on What Scottish Soda Irn-Bru Tastes Like
Posted in: UncategorizedScotland has a soda that tastes unlike any other on the planet, distinctive from its rivals in both flavor and its garish orange coloring. Since around 1901, AG Barr has been producing Irn-Bru, which contains 32 flavors, and to this day it hasn’t found a consistent description to explain just how it tastes. Yet this…
Jul
13
At Forefront of 2028 Olympic Partnerships: Tech, Athletes and Zaileen Janmohamed
Posted in: UncategorizedPrepping for an Olympic sport requires a lifetime of preparation, focus and passion. But this doesn’t just apply to the athletes. Enter Zaileen Janmohamed. As the head of partnership development and innovation for LA28, the organizing committee for the 2028 Summer Olympic and Paralympic Games in Los Angeles, Zaileen gets to leverage her love for…
Jul
13
Coke Reintroduces Coca-Cola Zero Sugar
Posted in: UncategorizedSeeking to reach more shoppers looking for healthier alternatives and stay ahead of rival Pepsi, the Coca-Cola Company is rolling out an updated version of its trademark sugar-free option, Coca-Cola Zero Sugar. The product line has a new look and taste, and is scheduled to begin appearing in U.S. stores this month. Although the latest…
Jul
13
Inside Subway’s superstar-studded Refresh campaign
Posted in: UncategorizedTom Brady, Stephen Curry, ?Megan Rapinoe and Serena Williams are new faces of the brand, which also has a new celebrity voice.
Jul
13
France Fines Google $593 Million in Fight Over News Content
Posted in: UncategorizedFrench officials said Google ignored a 2020 order from regulators to negotiate a licensing deal with publishers to use short blurbs from articles in search results.
Jul
13
Kraft Turns Its Iconic Comfort Food Into Flavored Ice Cream
Posted in: UncategorizedKraft likes to tinker with its legendary macaroni and cheese, turning it bright pink and adding a candy coating for Valentine’s Day and latching onto the pumpkin spice trend for a fall novelty flavor. But summer’s here, so the heritage product is reinventing itself once again, fully embracing the season and dipping into an entirely…
Jul
13
The Marketing Arm isn't the agency you thought it was
Posted in: UncategorizedThe agency is appointed creative lead for Fairway Independent Mortgage and brand AOR for Advanced Auto Parts, also names first-ever chief creative officer.
Jul
13
Short Shot Fest: Life’s too short
Posted in: Uncategorized
An advertising campaign for Moscow international short film festival Short Shot Fest . Specially for this we wrote a couple of short unexpectable stories in mini-saga style and after made them look like screenplays.
Jul
13
Bentley: Change Your Perspective
Posted in: Uncategorized
As the first four-door grand tourer from Bentley to bear the hybrid name, this exciting new model puts sustainability right at its heart – enhancing and evolving the balance of performance and luxury that has shaped the range to date.
The campaign film brings this idea of evolution to life, following an artist as they seek out creative inspiration in the city around them. But as they travel, propelled by the innovative technologies of the Flying Spur Hybrid, the world starts to stunningly transform, before revealing a sustainable and inspiring vision for the future – the future world of Bentley.
Jul
13
Why Shhhowercap Doesn’t Want You to Wash Your Hair
Posted in: UncategorizedShhhowercap founder and CEO Jacquelyn DeJesu Center isn’t trying to compete with the free plastic shower caps you get in hotels–she’s created a new category altogether. The vast majority (90%) of women don’t wash their hair every day, and that’s the audience she’s targeting with her waterproof turbans. But don’t assume the brand is just…
Jul
13
How Brands Are Grappling With TikTok’s Comment Section
Posted in: UncategorizedSisters Niki and Ritika Shamdasani founded Sani, an Indian and South-Asian inspired fashion line, in 2017. The brand’s TikTok, which has over 120,000 followers and 2.9 million likes across its videos, has attracted a strong community on the app. When consumers want to ask questions, offer feedback or let the founders know when something about…
Jul
13
Taking a Page From DTC Brand Strategies, Gap, Aldo Look Backward—and Forward—to TikTok
Posted in: UncategorizedFor the longest time, legacy brands been unable to rely on the familiarity of their iconic names to impress younger consumers. As direct-to-consumer (DTC) and ecommerce brands have used their online origins to connect with digitally native Gen-Z and millennial shoppers, two legacy brands have found some degree of success in revitalizing their identities for…
Jul
13
What Marketers Can Learn From TikTok and Dating Apps About Loyal Customer Relationships
Posted in: UncategorizedOver the next five years, the global marketing industry is forecasted to grow by 19%. By 2026 brands are expected to spend $66 billion annually on data, technology and new analytical approaches to convert shoppers into buyers, up from $27 billion in 2021. This conversion funnel obsession has inadvertently confounded brand marketer’s single most important…
Jul
13
Dentsu’s Global CEO of Creative Services Jean Lin Takes on New Role
Posted in: UncategorizedDentsu Group has announced a new position for its global chief executive of creative services, Jean Lin, who will become its new executive officer later this year. From August 1 Lin, who was appointed to her current role two years ago, will advise and oversee the development of Dentsu Group’s sustainable client solutions service, Dentsu…
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