Simone Biles isn’t only the most decorated gymnast in history. Leading up to the Tokyo Olympics’ opening ceremony on Friday, the athlete has been serving as a heavy-hitting presence in much of NBCUniversal’s marketing material for the event. A slow-motion video of Biles’ gravity-defying gymnastic skills, filmed from 10 different camera angles, began running on…
The Interactive Advertising Bureau is planning a virtual four-day fall industry event this September as the digital ecosystem continues to rebound. The event series includes the new IAB Fall Marketplace on Sept. 14, featuring digital video and connected TV buyers. That event–originally called NewFronts West–was reconceived last year as Reach Conference. Confirmed Fall Marketplace presenters…
It can be thrilling to find a bargain, but German retailer Kaufland elevates that feeling to grandiose levels in its latest campaign. The hypermarket chain has released a rap anthem to convey the idea that the average person can feel as rich as a rap superstar when shopping at the discount chain. When a woman…
Peroni Nastro Azzurro is the latest brand to enter the burgeoning non-alcoholic beer market. To introduce Nastro Azzurro Zero, a beer with zero alcohol but with the same taste as Peroni Nastro Azzurro, the Italian brewer has launched a comedic campaign set in a fantasy kingdom. Created by Saatchi & Saatchi Italy, the ad depicts…
Spark Ads allows brands to tap into pre-existing influencer posts, cutting out the middleman.
Consumers expect to recycle items like cans, glass and paper but when it comes to getting rid of the things they wear, it tends to wind up in the garbage without much thought. An alliance between Madewell and clothing resale platform thredUP wants to change that. Around 11.3 tons of textiles are sent to landfill…
In this new episode of Ad Chatter, co-hosts Dan Goldgeier and David Burn chat with special guest, Maggie Windsor Gross, head of strategy at Deloitte Digital. Maggie is an industry leader who is busy making a direct connection between brand investments and bottom-line revenue. If metrics, ROI, and measuring the overall impact of brand marketing […]
The post Ad Chatter: Maggie Windsor Gross from Deloitte Digital Explains ‘BrandWorth’ appeared first on Adpulp.
Tales from a trio of shops that snagged the marketer’s business at the Ad Age Small Agency Conference.
There is more to generational analysis than the charade of pseudo-science that plagues it: Opinion
Frances Valentine, the luxury designer brand co-founded by Elyce Arons and the late Kate Spade, is trying to bring joy back to fashion. The Frances Valentine name is inspired by family names on different sides of Spade’s family. Arons is inspired by the time period that gave birth to The Dick Van Dyke Show and…
Zeal Creamery’s first-ever campaign aims to boost awareness by highlighting how much activity its free-range cows get.
Weber controls nearly a quarter of the global grill market and is investing heavily in consumer insights, analytics and marketing. What you need to know from Datacenter Top Line Stats, our quick take on marketing intelligence.
Since March 2020, India’s 320 million students have stopped going to school. While grown-ups went about with their outdoor duties, children remained locked in, even as coronavirus choked the entire country. The absence of a normal childhood, missing face-to-face interaction with teachers and fellow students is impacting their studies and hampering their psychological growth.
So here’s a video made by students, for students, featuring Pivari Kejriwal, an animation student in the graphic lead and Prachi Joshi, a class 9 student, as the voiceover artist, along with Subhadeep Sarkar, a music teacher, as the background score composer. An open letter to India, right before the onset of the third wave, it’s a plea to follow Covid19 guidelines and curb the Pandemic for good. Just so our children can go back to school and live the rest of their childhood as they should.
In July 2020, Vladimir Putin changed the Russian constitution to ban same-sex marriage with an amendment that explicitly defines marriage as between a man and woman. 77% of the country’s population supported the change. At the same time, Gay Propaganda law passed in 2013 actively functions in Russia. It notoriously criminalises representations of LGBTQIA+ community and their relationships, supposedly to protect children from being exposed to homosexuality. It has also encouraged a wave of hate crimes including beatings, rape and torture that continue to this day. One year on from the constitutional change, the film ‘We Will Become Better has been released in order to challenge these offensive, narrow portrayals of same-sex relationship with a simple message: ‘Love is everyone’s right’. This is the first Russian LGBTQIA+ film in years that actually portrays a gay relationship and the country’s first anti-homophobic project aimed at decreasing the amount of hatred towards the community.
Due to Covid, the charity sector has been struggling for the past year. To celebrate the brand’s fundraising initiative, Woodie’s Heroes, and inspire generosity, Rothco and Woodie’s created a heart-warming ad to encourage donations.
The initiative has been running for the past six years, raising money to support four different charities. For 2021 these charities are Barnardos, Down Syndrome Ireland, Autism Assistance Dogs Ireland and Childline.
Rothco came up with an idea that unites them all (all four charities offer different services) – an owl nightlight. The watchful owl symbolises the charities which are always there looking our for children and their families across Ireland.
Bartho is a luxury art-selling e-commerce. Focused on investors, collectors and admirers of human creativity. Curated by the IADE Art Institute, one of the most respected art institutes in the world. Its collection includes the best contemporary artists in Brazil. For the launch campaign, in addition to the iconographic red color of Bartho Art, approaching the different meanings of art, and the entire grandiose universe that it represents. Through a unique communication. Having art as form, content and language.
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