Cinemex: Covid-pause

Without you, the magic of cinema is not the same. Thats why every movie paused itself. And now its our time to wait, because you are our reason to be. So will be here, waiting for you, ready to see you again. Soon, very soon. Cinemex the magic of cinema.

TIER Mobility: Beat Traffic For Good

Video of TIER – Beat Traffic For Good

Vodafone: The Lighthouse

Video of Vodafone – Lighthouse 30"

Retail Brand M&S Consolidates Its Digital Ad Services for Online Consumer Increase

One of Britain’s biggest retail brands, Marks and Spencer (M&S), will focus on accelerating its digital advertising with the help of the digital marketing group Incubeta. Incubeta of London will deliver programmatic display and social media services. Incubeta, which has been working with the retailer since 2019, will align media, data, and creativity to improve…

G-Star RAW: Certified Tailors

G-Star RAW introduces: G-Star RAW Certified Tailors. The campaign to extend the lifespan of your jeans, is developed in collaboration with The Family Amsterdam.

G-Star RAW is launching a special tailor service in The Netherlands. In order to reduce your fashion footprint and stimulate consumers to get their jeans repaired, instead of throwing it away.
Six local tailors have been trained and educated to denim experts, to make sure they can professionally repair your jeans when its broken. The service is offered for free to all customers in The Netherlands.

The services will start as a pilot in The Netherlands. The six tailors are located in Amsterdam, Rotterdam, The Hague, Utrecht, Eindhoven and Den Bosch. G-Star is taking all costs for the reparation on them. Certified Tailors is a sustainability initiative which is part of the running RAW Responsibility program.

Video of G-Star RAW – Certified Tailors

National Research Institute for Agriculture / Food and the Environment: Our future

National Research Institute for Agriculture Integrated Ad - Our future
National Research Institute for Agriculture Integrated Ad - Our future
National Research Institute for Agriculture Integrated Ad - Our future

In recent years, many specialists have made us dangle a probable future on a planet other than Earth. However, if it can make more than one fantasize, this solution is intangible. In this campaign, INRAE makes us contemplate a series of exoplanets and their probabilities of meeting criteria fundamental to human life. The conclusion is clear: our future is definitely on Earth, it’s up to us to take care of it.

Video of INRAE x JOSIANE – Notre avenir est ici

Chambre des Notaires de la Gironde: The beach

Through this campaign, the Girondins notaries remind us of the importance of anticipating the environment of their real estate purchase before settling down by presenting themselves as privileged interlocutors.

Microsoft Teams: Ticket to Tokyo – Microsoft Teams

People all over the world had big plans to visit, explore and experience Tokyo this summer. And then, all those plans were cancelled. Now, although people can’t get to Tokyo on a plane, they’re going through Microsoft Teams.

In the latest campaign from Microsoft Teams, we see how a group of people who had their trips to Japan cancelled get a personal, local and off-the-beaten-path tour around Tokyo by people who live there, all through Teams.

We see parts of the city they didn’t plan to see, learning traditions they didn’t know about, and becoming friends with people they would have never met, virtually through Microsoft Teams. They visit an underground izakaya, get an ikebana lesson, wander around a cat café, and discover many more things in a personal tour through Tokyo.

And, we’re seeing more than just places. We’re seeing what happens when people connect with a new culture. We’re seeing how strangers who are oceans apart can become friends. We’re seeing curiosity and hospitality come together virtually. And we’re seeing what happens when people are presented with a seemingly insurmountable challenge: That where there’s a team, there’s a way.

Video of Ticket to Tokyo: Cat Café | Microsoft Teams

Video of Ticket to Tokyo: Yokocho | Microsoft Teams

Video of Ticket to Tokyo | Microsoft Teams

Baileys: The Infallible Gift

Baileys Print Ad - The Infallible Gift
Baileys Print Ad - The Infallible Gift

49% of people in LATAM always think of giving “cliché” to women. Especially on special dates such as Mother’s Day or Valentine’s Day. Who better than Baileys to break this tradition and become the infallible gift, so that you never fail.

YouTube Introduces Super Thanks for Fans to Support Creators of Uploaded Videos

Creators on YouTube were able to earn money directly from fans on their livestreamed videos and Premieres, via Super Chat and Super Stickers, but fans had no way to support on-demand videos uploaded by creators until Tuesday’s introduction of Super Thanks. Super Thanks are available at four price points between $2 and $50 (or the…

Pinterest Rolls Out Arabic for All Android, iOS, Web Users

Arabic is now available to Pinterest users on Android, iOS and the web. Pinterest said Arabic is one of the fastest-growing languages on its platform, with more than 3.5 million searches per day, and there has been a 48% increase in the number of Pinners who designated Arabic as their language of choice since it…

Amazon founder Jeff Bezos rocketed to space—and brands reacted

While brands were often supportive, or silly, in their response to the rocket launch, much of Twitter expressed concerns about Bezos and private space travel

On Fox News, Vaccination Pleas Intensify, but Skepticism Persists

Amid mixed messages on the channel, the hosts Sean Hannity and Steve Doocy encourage viewers to get Covid-19 shots as the Delta variant spreads.

Amazon Competitor Mercado Libre Mexico Gave Free Shipping to ‘Those Who Stayed on Earth’

You might have missed the memo, but a certain former Amazon CEO launched himself into space today. Now that Jeff Bezos has finally caught his long-discussed flight aboard Blue Origin’s New Shepard rocket, what else is there to look forward to? Well, for Mercado Libre Mexico customers, there was free shipping. With some help from…

Skateboarding’s Olympics Debut: Can Its Subculture Status Appeal to Brands Beyond Streetwear?

Given this year’s enormously challenging circumstances, it’s clear that the Olympics needed an injection of excitement like the inclusion of skateboarding, not the other way around. As one of five new sports making their first appearance at the Tokyo Games this week, the question is will skateboarding–and its potential stars–benefit from marketers’ attention? The skateboard…

As Domestic Growth Stalls, Netflix Plots Video Game Expansion

Three months ago, Netflix warned investors that its subscriber numbers would be less than rosy throughout the first half of 2021 after Covid-19 shutdowns delayed the rollout of many of the service’s most anticipated titles until the second half of the year. On Tuesday, the streaming giant had slightly better news to report: it had…

Instagram apresenta controle de conteúdo sensível para aba Explorar

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Nos últimos anos, o Instagram tem apostado bastante na seção Explorar para que você nunca fique sem conteúdo para consumir. A escolha, porém, também traz riscos, já que na aba Explorar, você consome conteúdo curado pelo algoritmo, em vez de o produzido pelas contas que você escolheu seguir que aparecem no Feed e nos Stories. …

Leia Instagram apresenta controle de conteúdo sensível para aba Explorar na íntegra no B9.

Expansão da Netflix para os games começa com mercado mobile

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Na semana passada a Netflix, principal nome do mercado do streaming de filmes e séries, foi alvo de rumores de que expandiria seus negócios para os games. Agora, a empresa de Reed Hastings anunciou que essa expansão será, pelo menos a priori, no mercado de jogos mobile. Em seu relatório trimestral divulgado nesta terça (20), …

Leia Expansão da Netflix para os games começa com mercado mobile na íntegra no B9.

Mesmo em trimestre mais fraco, “Army of the Dead” e “Paternidade” chegam a 70 milhões de visualizações na Netflix

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A Netflix divulgou a seus acionistas nesta terça (20) o relatório financeiro do segundo trimestre de 2021, e na onda do começo do ano o serviço de streaming segue afetado pelos avanços da vacinação e do controle cada vez maior da pandemia. O documento aponta que o serviço de streaming garantiu apenas mais 1,5 milhão …

Leia Mesmo em trimestre mais fraco, “Army of the Dead” e “Paternidade” chegam a 70 milhões de visualizações na Netflix na íntegra no B9.

Pew: Americans Want More Regulation of Big Tech Companies

The majority of Americans who responded to a recent survey by Pew Research Center want to see the regulation hammer come down on “Big Tech.” In a survey of 4,623 U.S. adults conducted from April 12 through 18, Pew found that 56% of respondents believe major technology companies should be regulated more than they currently…